working with new media
DESCRIPTION
An introduction to new social media for friends groups of national wildlife refuges.TRANSCRIPT
Communications 2.0 - working with new media
AgendaCommunications 2.0
Objectives:• Social and New media Overview
• Definitions of New Media• Social & New Media Landscape
• U.S. Fish & Wildlife Service and New media• Some of the Technologies• Questions & Discussion
Definitions of New Media
• Social Media is an umbrella term that defines activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
• For this presentation, social media and new media are used interchangeably.
• “Electronic, Internet-based media and tools, often with an element of immediacy and interactivity, for communicating to a broad audience as well as to niche audiences.
• New media is used to educate, organize, share, communicate, coalition build, and as an alternative to traditional print and broadcast news media.” http://en.wikipedia.org/wiki/New_media
• “Emerging and often interactive electronic technologies used for communication to and among broad and niche audiences” Definition used in the Fish and Wildlife Service’s New
Media Working Group
Definitions of New Media
Communications 2.0
• Some examples… Podcasts Blogs Social networking sites (e.g.,
YouTube, Facebook, MySpace)
Wikis (e.g., Wikipedia), Really Simple Syndication
(RSS) feeds Virtual worlds (e.g., Second
Life), etc.
Photo credits: Google.com, Facebook.com, National Oceanic Atmospheric Administration (NOAA), Second Life, LinkedIn.com, and Wikipedia.org, [rotating clockwise from upper-left.]
Definitions of New Media
the changing ecosystem of information
Social & New Media Landscape
Communications 2.0
Social & New Media Landscape
• A snapshot in the United States*: 75% of American adults use the Internet (70% of that
group do it every day) 66% of them have used government Websites 20% download and listen to podcasts 7% have created an “avatar” in a virtual world
• More Use Stats for the United States Of all active Internet users, 77% regularly read blogs. YouTube has over 100 million viewers in the U.S. Facebook has more than 250 million users Twitter has about 6-10 milion users globally
*Source: Pew Internet & American Life Project
the changing ecosystem of information
Communications 2.0
Social & New Media Landscape
It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people… in less than nine months, Facebook added 100 million users.
the changing ecosystem of information
Like the resource it seeks to protect,
wildlife conservation must be dynamic,
changing as conditions change, seeking
always to become more effective.
Rachel Carson, Silent Spring
Rachel Carson Quote
Communications 2.0
Living in an interconnected age
Your refuge
Friends group
Regional office
Sister refuge
Park ranger
NCTCCPWN staff
Trainer
AudiovisualVisitor services
Park ranger
Teacher
I&E staff
Hatchery manager
State park
Hatchery friends
National park
communications
Refuge Update
Local NGO
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More Americans are getting their news via
blogs, social networking sites like
Facebook, and video sites like YouTube.
State of the News Media 2009, Project for Excellence in Journalism
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New Media Applications• Communication• Collaboration• Engagement• Education• Entertainment
Some of the Technologieslet’s brainstorm the future together
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How can I use this in my job?
Some of the Technologieslet’s brainstorm the future together
New Media Applications• Communication• Collaboration• Engagement• Education• Entertainment
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Some of the Technologies
• Producers vs. Consumers of information Internal Communication
o Collaborationo Intraneto Sharepoint
External Communicationo Changing nature of mediao Having a conversation with partners and
constituents
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Blogs
• A blog (short for web log) is a website which features regular commentary or descriptions of events Graphics or video can be added Readers can leave comments in an interactive
format
• Government agencies are using external blogs• List of government agency blogs: http://
www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
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• Provide a forum for people to connect with others who share similar interests.
• Either contain a directory or provide a means to connect with friends and others.
• Are web-based and offer a collection of ways for users to interact, including chat, messaging, video, file sharing, blogging, and discussion groups.
• Site users interact through individual profiles they create.
Social Networking Sites (SNS)
Communications 2.0
Social Networking Sites (SNS)
• Profiles “friend” other profiles
• Users interact through online platform: Chatting Messaging Discussion threads Share photos/videos
alexa
marilyn jackie
bj
SNSBe my friend?
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Social Networking Sites (SNS)
• Popular SNSs include Facebook, MySpace and YouTube.
• Department of Interior web-filtering software blocks access to SNSs on government computers.
• The Department has agreed, however, to sign terms of service agreements with Facebook and YouTube.
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• Facebook allows users to join networks organized by city, workplace, school, and region to connect and interact with other people. Users can add friends and send them messages, and update their personal profile.
• Facebook is the 6th most trafficked website in the United States.
• www.facebook.com
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Social Networking Sites (SNS)
• Conservation Community examples Birdpost.com - social networking sites for birders Fishington - for boating & fishing community Scitable - for science of genetics (Nature magazine
people) NC Wildlife Federation - uses Ning, which is a SNS
software
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Social Networking Sites (SNS)
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YouTube
• YouTube is a video sharing website (“vlog” video blog) that allows users to post and tag videos, watch those posted by others, post comments in a threaded-discussion format, search for content by keyword or category, and create and participate in topical groups. In January 2008 alone, nearly 79 million users made over 3 billion video views.
• www.youtube.com
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• Twitter (www.twitter.com) is a free social networking and micro-blogging service that allows its users to send updates (“tweets”) and read those of other users.
• “Tweets” are text-based posts of up to 140 characters in length.
• Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them.
• Estimated 4 to 5 million people use Twitter.
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URL Shortening
Example:http://www.fws.gov/news/NewsReleases/showNews.cfm?newsId=8AFEB8E0-D179-6EBC-7C4D8449F30BB29F becomes http://bit.ly/duN7Dx
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Digital images & photography
• Focus of Connecting People with Nature strategy “Capture the Moment” video (FWS)
http://www.fws.gov/video/FLASH/outdoors.html
• Parks in Focus Connecting youth to nature through photography Udall Foundation - potential DOI model
o http://pif.udall.gov/
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Digital images & photography
• Image mosaic Part of Let’s Go Outside! Campaign Go to http://yououtdoors.org/ Upload an image of you outside - becomes part of larger
image
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Digital images & photography - Flickr
• Photo-sharing Flickr.com is a website where
individuals can post and share their photographs. Other users can then ‘tag’ those images allowing others to then search for images using terminology that others have applied to that image.
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Flickr Groups
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Linking Tools
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• A wiki allows any user to contribute or modify content on a web page.
• Wikis derive their name from the Hawaiian word wikiwiki, meaning “fast.”
• Wikis can be used to share information with a group and update that information quickly. Individuals in a restricted wiki can work together on writing, editing, research and problem-solving.
Wiki
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Wiki
• The most famous wiki is Wikipedia, “the free encyclopedia that anyone can edit.” Wikipedia boasts 684 million visitors a year, 75,000 active contributors, and more than 10 million articles in 250 languages.
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National Wildlife Refuges on Wikipedia
• Umbagog National Wildlife Refuge• Patuxent Research Refuge• Edwin B. Forsythe National Wildlife Refuge
• Great Dismal Swamp National Wildlife Refuge
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Closing slide
You are the front lines of conservation
When in doubt, ask for help
Blaze the trail, but don’t get burned
because Power Point is awful and makes me do this…
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Resources
Northeast Region Contact
• Alexa Marcigliano – New Media Specialist
• (413) 253-8322
Washington Contact
• Michael Gale – New Media Specialist for National Wildlife Refuges
• (703) 358-1712
Canaan Valley Contact
• BJ Feather – Office Automation Clerk
• (304) 866-3858
You’re not alone, in fact, we are millions strong
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Resources
• Other Resources• www.webcontent.gov • www.mashable.com• www.pewinternet.org• http://www.newmedia.org/• TIME Best Websites• Using Social Media for Wildlife - NWF presentation• Nature Conservancy - big ideas in conservation