working on sole selling project

RE/MAX Mumbai Gujarat Maharashtra

WORKING ON SOLE – SELLING PROJECT

SAHIL SHAHREGIONAL MANAGER

RE/MAX MUMBAI GUJARAT MAHARASHTRA


ABOUT RE/MAX

• Wide Network• Trust of a Brand • Strong Technology • Highly qualified Agents

trained in real estate

90 Countries: 7000 Offices : 100000 Agents : 39 Years

15 States : 135 Offices : 500 Agents


ABOUT RE/MAX BROKER OFFICE

• One of the first Broker Offices in city

• One of the biggest franchise offices in the country

• Strong presence in corporate and builder circle

• System driven processes to make your transaction smoother and faster

Past experience in handling projects

Profile of broker owner of the office

Awards that the office has won

Training that the office has gone through


PAST CLIENTS


DEFINITION : MARKETING Marketing is the activity, set of instruction and

processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.


7 P’S OF MARKETING

Product

Price

Promotion

Place

Packaging

Positioning

People


PRODUCT Compare the product with comparable offerings

in the market place on a time to time basis Provide comparative market analysis report to

determine the correct product pricing on a quarterly basis

Features, amenities, project strengths and weaknesses on a quarterly basis


PRICE Compare the price of the product to available

products in the nearby market Price it as per the needs of the finance of the

builder and try to bring maximum profitability for the builder

Correct mix of investor : end-user to ensure project gets accepted well

Wrong pricing can help nearby projects


PROMOTION

Above the Line promotion Local channel operators Local radio Out of home Magazines / Local supplements Nearby cinema Hoardings


Below the line Promotion Direct mail Sales Promotions Flyers Point of sale booth at various places like malls,

stations, offices Telemarketing Brochures


WEB PROMOTION Separate website Specific promotion through Google Adword Social Media Promotion Listing on key portals Managed Promotion on portals Search engine optimization


EVENT BASED SELLING Key Milestones of project:

- Pre-launch, Bhoomipujan, launch, 25%-50% and 75% of project completion

Festival based selling: - Akshaya Tritaya, Diwali, Christmas/New year

Education based selling - Brokers / End-user meets

CSR Events - Blood donation drive at project


PLACE Ensuring participation in key exhibitions at national and

international level to sell the product Display and information in key targeted corporate in and

around the area Local : MCHI, Times Property Show- DNA Property International : RE/MAX shows around the world Property exhibitions like Sumansa, Pan-Eastern in

Middle-East, Europe and Africa


PACKAGING Ensure top-in-class coordination for designing in

- Brochures- Videos - Virtual Tours - Commercial- Advertising


POSITIONING Position it to sell Ensure that genuine buyers are able to consider

the product Build a brand so customers perceive us positively

and position brand as a customer-centric Helping define a position in the market and

working towards achieving excellence in the same

Awards and rating agencies


PEOPLE Well qualified trained agents / staff to market the

project Local association promotion Creating an agent centric attitude to ensure more

people are working on the field towards your project to sell it faster


AND.. Tieups with major housing finance companies Ensure local key influencers are updated and

apprised on regular basis Community Involvement through raising of

issues of local concern and participation


FINANCIALS Be sure who is bearing cost of marketing Site office, sales office, cost of housekeeping

agencies etc Be clear on when to say NO and understand your

profitability game Ensure there is no parallel selling on the project Be careful whom you are loyal to work on in the

transaction


Thank You

Feel free to send any of your questions to [email protected]

mailto:[email protected]

working on sole selling project

Documents