work to share

AnotherStudio.

Recent work 2010–present

AnotherStudio.

Recent work 2010–present

David Sieren anotherstudiowebsite.com [email protected]

http://anotherstudiowebsite.com

mailto:david%40davidsieren.com?subject=

Hello.

This book is a look back at a range of work I’ve created over the past few years—under the guise of Another Studio, the Post Family, as well as in collaboration with others.

ANOTHER STUDIO

Pepper Construction Group 08The PrivateBank 16Troscan / The Makers Guild / Room 406 22SplitSecnd 30Experience Institute 36Robert Robinson, Luthier 40Streng Design 42MAS Context 43Perman Wines 44Unison 46The Patrón Spirits Company 48GOOD Magazine 50

REMEDY

Not In My House 54Sparrow Health System 62Herman Miller Healthcare 70

THE POST FAMILY

Collections 81Family View 83Self Portrait 84Permanence 85Comfort 86Limits 88 Level Stool 90

Another Studio.

—the primary creative practice of David Sieren

2014

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Another Studio Recent Work

CLIENT

Pepper ConstructionPROJECT

Brand strategyPublic campaign

SERVICES

Art directionDesignPhotographyEditorialAdvertising

Helping an establishedbrand get to its core Pepper Construction experienced it’s first profit loss in the course of it’s 86 year history, and margins continued to slip. They were being out-bid and out-smarted at every turn.

Another Studio partnered with One Design Company to dig deep and figure out a compelling strategy to help Pepper regain a foothold in core markets around the country.

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2014

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The Breaking Ground tagline was the perfect expression to represent what makes Pepper such an outstanding company: a perfect mix of innovation and hands-on, in the field action A series of 4 actions–designed to engage and excite employees– were rolled out alongside the tagline at a series of internal launch events around the country in August of 2014.


Positioning Pepper as a leading innovator in key markets was a primary objective. From public awareness campaigns to a series of white papers, essays and publications know collectively as the Pepper Green Papers, a long-term editorial strategy was put in place to push Pepper comfortably out into the limelight.

2014

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2014Another Studio Recent Work

Vehicle messaging, jobsite signage and employee uniforms are all avenues leveraged to help Pepper re-stake its claim in the industry.

2014

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Your bank, your money,

our insight.


our insight.


our insight.

CLIENT

The PrivateBankPROJECT

Brand developmentWebsite design

SERVICES

Art directionDesignPhotographyEditorialIllustration

Putting a human face on a digital pushThe PrivateBank is an established, brick and and mortar institution, highly regarded within the business community. They’ve spent decades building a reputation based on personal service and face-to-face relationships, and nothing could compromise that.

When they needed to make a move and bring their long-outdated website up to modern standards, they took an opportunity to not only refresh the digital tools available to their customers, but to unveil a new aesthetic designed to attract a long under-served younger demographic without abandoning their roots.

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Warm photography and a rich system of icons and illustrations do double- duty: not only do they feel fresh and current, but they’re highly informative—a breath of fresh air in an environment typically stuffy and overwhelming.

theprivatebank.com

http://theprivatebank.com

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2014

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2014

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CLIENT

TroscanThe Makers GuildRoom 406

PROJECT


SERVICES

Art directionDesignPhotographyEditorial

From concept through execution— under a single roof.Deirdre Jordan and Bob Robinson are the creative forces behind a trio of brands: Troscan Design, the Makers Guild, and Room 406.

Over the past 5 years, we’ve worked with them to develop a system of brands that complement each other while allowing their individual strengths to shine.

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2014

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The Room 406 e-commerce website was designed to replicate the act of browsing through Deirdre’s Collection of exotic and vintage items. Filtering is possible, but a curatorial presentation is default.

room406.com

http://room406.com

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2014

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2014

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The Troscan website is home to original furniture design by Deirdre Jordan. Visitors can create accounts and build project folios. Special access is granted to certified members of the trade.

troscandesign.com

http://troscandesign.com

2014

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CLIENT

SplitSecndPROJECT

Brand developmentInteractive design

SERVICES

Art Direction & DesignPhotographyEditorialIllustrationApplication Development

An aspirational touchdriving innovationNashville-based SplitSecnd developed a breakthrough product for road safety. From messaging strategy to packaging, illustration, photography application design, we created a comprehensive branding program allowing them to hold their own against the field.

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2014

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At home or on the road, consumers can learn about the product, purchase devices of their own, and track loved ones via their personal account.

splitsecnd.com

http://splitsecnd.com

2014

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Drive safely with splitsecnd today

O R D E R Y O U R S T O D AY

splitseconsafety inn

AV E N I R L I G H T / B L A C K

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2014

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CLIENT

The Experience InstitutePROJECT

Brand developmentInteractive design

SERVICES

DesignIllustration

Giving voice to new experiencesWhen noted TED speaker and Leap Year Project founder Victor Saad set out to change the landscape of higher education in the United States, he made quite a bold claim. We helped visualize his renegade spirit through a bold, flexible, and immediately identifiable graphic program.

expinstitute.com

http://expinstitute.com

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2014

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.

.

230 West Superior Second Floor Chicago Illinois 60654 expinstitute.com

Experience Institute230 West Superior Second Floor Chicago Illinois 60654

expinstitute.com

Experience Institute230 West Superior Second Floor Chicago Illinois 60654

expinstitute.com

230 West Superior Second Floor Chicago Illinois 60654

expinstitute.com

.

Victor SaadFounder

[email protected] 417.459.2864

expinstitute.com

Victor SaadFounder

[email protected] 417.459.2864

expinstitute.com

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The mark and graphic language developed for Robert Robinson separates him from the heritage aesthetic of most noted guitar makers, identifying him immediately as a modernist.

CLIENT

Robert Robinson, LuthierPROJECT

Branding

SERVICES

DesignPhotographySignage

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2014

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CLIENT

Streng Design

strengdesign.net

CLIENT

MAS Context Architectural Magazine

Collaboration with the Post FamilyDownload the issue

http://strengdesign.net

http://www.mascontext.com/16-production-winter-2012/

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2014

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CLIENT

Perman Wines

2014

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CLIENT

Unison

Collaboration with IA Collaborative

PROJECT


SERVICES

Art directionDesignPhotographyE-commerce website

Live well togetherNoted home goods manufacturer Unison Home had to start somewhere—and that meant helping build their brand from the name on up to a custom-coded e-commerce website.

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2014

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CLIENT

The Patrón Spirits Company

Collaboration with One Design

PROJECT

Application designCurriculum developmentDocumentary production

SERVICES

Art directionDesignIllustrationAnimation

Positioning through certificationWe partnered with One Design Company to create an educational application designed to reveal a story of authentic, old world craftsmanship—processes and ideals central to the Patrón ethos but miles beyond the glamorous club culture the brand had become associated with in recent years.

Academia Patrón—a digital education application—afforded industry professionals a chance to become certified experts in all things tequila, from history and cultural significance to production methods and flavor profiles. The curriculum we developed leveraged a 40-minute documentary film, split into 6 thematic lessons, to both engage and educate the user. View the application teaser

http://vimeo.com/110399540

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2014

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CLIENT

GOOD MagazineFedEx

Collaboration with One DesignView Biztopia

PROJECT

Fully immersive cut-paper educational website


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2014

Remedy.

—a deep dive into health and wellness: selections from the agency I called home from 2007 to 2012

2014

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CLIENT

AbbottThe Partnership for a Drug-Free America

Collaboration with Remedy

PROJECT

Website designAwareness Campaign

SERVICES

Art directionDesignVideo productionPhotography

A call to parentsDesigned to inform and empower, the national Not In My House drug abuse awareness campaign was created to spread the word about the phenomena of ‘pharming’—the fastest-growing form of substance abuse among teenagers in 2010.

Working closely with Abbott and the Partnership for a Drug-Free America, the campaign leveraged online advertising, social media, media relations, and physical materials distributed to doctors around the country, garnering support from top media outlets including CNN, Good Morning America, Newsweek, and Reader’s Digest.

2014

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The Not In My House awareness campaign was announced to the press via an invitation-only event in a New York home. Press kits containing calendars and other items counted down the days to the event, communicating startling facts about the phenomena of pharming along the way. The centerpiece of the campaign was a website combining editorial and documentary video alongside informational content designed to inform and educate, providing actionable steps for parents and family members.

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2014

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Not In My House is a collaboration between:

Find out more at notinmyhouse.com

in 2006, more than one million teenagers took prescription drugs for non-medical reasons.

it’s as easy as opening a medicine cabinet. Learn how to monitor, secure and dispose of prescription drugs to help protect your kids.

1.2 miLLion teens abuse prescription drugs.1 many can get them right From home.

©2008 Abbott Laboratories Abbott Park, IL 60064 084-169134 July 2008 Printed in U.S.A.

1. results from the 2006 national survey on drug use and health (nsduh). substance abuse and mental health services administration (samhsa): rockville, md; 2007 (available as a pdF at http://www.oas.samhsa.gov/nsduh/2k6nsduh/2k6results.pdf)

In 2006, more than one million teenagers took prescription drugs for non-medical reasons.

It’s as easy as opening a medicine cabinet. Learn how to monitor, secure and dispose of prescription drugs to help protect your kids.

1.2 mILLIon teens abuse prescrIptIon drugs.1 many can get them rIght from home.

Not In My House is a collaboration between:

©2008 Abbott Laboratories Abbott Park, IL 60064 084-169130 July 2008 Printed in U.S.A.

1. results from the 2006 national survey on drug use and health (nsduh). substance abuse and mental health services administration (samhsa): rockville, md; 2007 (available as a pdf at http://www.oas.samhsa.gov/nsduh/2k6nsduh/2k6results.pdf)

fInd out more at notInmyhouse.com

Multiple channels were used to reach parents and family members in the effort to raise awareness, ranging from posters and messaging displayed in doctor’s offices to a robust social media campaign.

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2014

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Startling facts were always displayed alongside actionable steps towards prevention and treatment. Brochures informed loved ones regarding proper methods of prescription drug disposal, along with insight and tips regarding how to talk to teenagers.

The pharming phenomena was not limited to a particular demographic. Video vignettes—leveraged online and off—featured children representative of a startling range of ages and ethnicities raiding medicine cabinets for drugs. View the director’s cut


2014

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CLIENT

Sparrow Health System


PROJECT

Brand strategyAdvertising campaign

SERVICES

Art directionDesignPhotographyEditorialAdvertising

Strength in numbersThe brand repositioning effort for Mid-Michigan’s Sparrow Health System was designed to unite and inspire. A strategy to unify a diverse and expansive hospital system while regaining consumer confidence regarding quality and trustworthy care.

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2014

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180 department logos like this

department logos alternate

Every year, a new nurse week logo



















At the start of the engagement a unified and consistent brand architecture was non-existent. Logos were developed on a monthly basis and tied to marketing initiatives, diluting brand awareness and recognition. A robust set of brand guidelines was the culmination of months of work, not only overhauling the identity but establishing a flexible and adaptable brand architecture that accommodated the full range of programs, partnerships and affiliations that fall under the health system’s umbrella.

2014

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An identity is only part of the equation. A consistent, confident and relatable brand voice was developed and applied at every opportunity. Methods of engaging with the public were key to the success of the new brand.

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2014

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Marketing communication was equally impacted by the brand work. A consistent, authentic voice blended with conceptual communication strategies to stay top of mind within the consumer marketplace. Serviceline campaigns—such as the Think Heart campaign featured here—leveraged a diverse and targeted media presence to reach consumers economically while positioning Sparrow as the region’s premiere technical leader. View the Think Heart television commercial


2014

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The Power of SpaceRemedy was agency of record for Herman Miller Healthcare throughout the course of my tenure at the agency. From leading brand strategy following the acquisition of Brandrud and Nemschoff to developing The Power of Space platform to launching Compass, we had the privilege of partnering with the Healthcare team during a period of intense and exciting transformation.

CLIENT

Herman Miller Healthcare


PROJECT

Brand strategyAwareness campaignEnvironment and experience

SERVICES

Art directionDesignPhotographyEditorialAdvertisingInteractive

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2014

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A fresh new system of brand photography—focused on key healthcare environments—was brought to life through The Power of Space microsite, a portal where viewers could dig deep to uncover the ways in which Herman Miller solutions maximize the potential of any space.

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2014

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Advertising in key industry publications continued to deliver on the promises communicated through The Power of Space messaging platform.

2014

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Remedy’s engagement extended far beyond communications to embrace experience and environmental design—from conceptualizing and promoting the Healthcare Experience Center at Herman Miller’s Greenhouse facility in West Michigan to developing NeoCon showrooms for five consecutive years.

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the PostFamily.

—seven years going strong

2014

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CLIENT

Chicago Urban Arts SocietyPratt UniversityChicago Design MuseumLevi’s(among others)

PROJECT

InstallationsCommissionsFurnitureLetterpressScreenprintingWorkshops & lectures

the Post FamilyThe Post Family is the result of seven creatives working together for seven years outside of their 9-to-5 jobs to support, push and accelerate the creative potential of each other and their surrounding community. Exhibit design for Collections,

a survey of discarded treasures


Promotional material for gallery exhibits curated in the Family Room Gallery allow ample opportunity to explore new graphic ideas.

Each Post Family member curated a mini- exhibit of their own collections. My obsessive habit of collecting circles manifest itself on the back wall.

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Details from a self-initiated portrait created from 2000 Post-it® notes covered in various degrees of cross-hatched shading. Displayed at the Letterform Gallery.

Artifact from a week-long graduate workshop we facilitated at Pratt in New York, exploring the notion of permanence in the wake of the devastating graduate studio fire.

2014

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Graphics and event documentation from Comfort, a month-long curatorial residency at Chicago’s Comfort Station, designed to interact and engage the local public in new and exciting ways.

comfort.thepostfamily.com

comfort.thepostfamily.com

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The Limits installation asked viewers to challenge preconceptions regarding both accepted gallery etiquette and their own personal boundaries and apprehensions. Displayed at Trinity College.

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2014

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CLIENT

Self-initiatedPROJECT

Modular furniture system

Level StoolLevel is about awareness of interaction with others. The more engaged we are as a community, the stronger we are as individuals.

Equality as seen through the lens of furniture

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2014

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The Level Stool system on display as part of the inaugural show at the Chicago Design Museum.

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2014

Thankyou.




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