@WorkTriangleNC

#WorkInTheTriangle

Our Partners@WorkTriangleNC

#WorkInTheTriangle

Why Launch a Talent Attraction Initiative? @WorkTriangleNC

#WorkInTheTriangle

• Talent is in demand globally and the communities who attract talent are the communities that will win

• Companies want to invest in communities that have a strong existing and future pipeline of talent

• Convergence of industry and technology is creating a need of workers with industry-specific skills

• The Research Triangle has a competitive advantage, but more communities are ramping up their talent attraction strategies

Current Global Talent Situation @WorkTriangleNC

#WorkInTheTriangle

• In 1991, less than half of U.S. jobs required skilled workers, but by 2015, more than 75% will require specialized skills. (2011, Walshok, Munroe and DeVries, “Closing America’s Job Gap”)

• Nearly half (49%) of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations. (May 2012, ManpowerGroup Annual Survey)

• The current global talent shortage worries multinationals more than revolution or recession. (June 2012, MAXIS Global Benefits Network Survey)

Current Triangle Talent Situation @WorkTriangleNC

#WorkInTheTriangle

• Research Triangle Region/Wake County is one of fastest growing, best educated communities in the country.

• More than 207,000 graduates from NC Universities call the Triangle home.

• 45.9% of the population in the Research Triangle Region ages 25+ have a bachelors degree of higher. Average in NC is 35.2% and in U.S. is 35.8%

• Wake County is projected to grow over the next 20 years (2030) by 42 percent or 384,318 people. The Region is expected to grow by 34 percent or 707,219 people.

What to do about it? @WorkTriangleNC

#WorkInTheTriangle

• Triangle Smarty Pants Ambassadors: Local residents and business professionals

• Triangle Companies: Life Sciences, Technology and CleanTech

• Partners: Industry partners to promote the initiative and collaborate on opportunities and execute campaigns around our targeted industry clusters

• Highly Skilled Talent: not currently living in the Triangle that have the specialized skills that meet the needs of our existing and future growth needs

The Research Triangle Region is a name synonymous with new-economy industries, top global companies and an abundance of jobs. With a unique combination of “quality of place” assets - a temperate climate, affordable housing and safe neighborhoods - people want to call this place home. The region’s three world-class research institutions offer workers access to cutting-edge ideas and unparalleled opportunities to hone their skills. In short, the Triangle is a place where talented professionals can live well, work hard, learn more and play often.

Target Audience Proposition

• Develop a consumer campaign and brand that will persuade talent to move their intellectual capital to the “Triangle”

• Launch a talent web portal to connect talent to the Triangle www.workinthetriangle.com

• Leverage social media: Twitter, Facebook, LinkedIn, YouTube, Flickr, Instagram

• Launch a local ambassador program “Triangle Smarty Pants”

• Execute local and national campaigns in targeted markets within targeted industry clusters to recruit highly skilled talent to the Triangle

• Engage local Triangle businesses within our targeted industry clusters to better understand their needs and skills gaps and encourage them to leverage the Work In The Triangle as an additional tool to recruit talent

• Leverage partnerships with local Triangle businesses and industry trade groups to promote job opportunities, industry facts and strengths and to execute campaigns in our targeted industry clusters

Strategy and Implementation@WorkTriangleNC

#WorkInTheTriangle

BIO Career Fair 2012 - BostonJune 18, 2012 @WorkTriangleNC

#WorkInTheTriangle

All Things Tech Job FairSeptember 11, 2012 @WorkTriangleNC

#WorkInTheTriangle

Come Tech out the Triangle Job FairApril 24, 2013Durham, NC

@WorkTriangleNC

#WorkInTheTriangle

SXSW – Austin, TXMarch 10-14, 2013 @WorkTriangleNC

#WorkInTheTriangle

Work In The Triangle Metrics @WorkTriangleNC

#WorkInTheTriangle

• 19,676 page views of www.workinthetriangle.com• 53 “What’s Your Angle” Profiles• 550 newsletter subscribers (in-state and out-of-state)• 1,515 Followers on Twitter, 4,867 tweets• 280 Likes on Facebook

What’s Next?

Engaging Businesses@WorkTriangleNC

#WorkInTheTriangle

• Link to our web site, www.WorkintheTriangle.com• Send us your job openings or tweet them @WorkTriangleNC

#workinthetriangle• Encourage your employees to become Smarty Pants

Ambassadors• Mention our campaign in your company newsletter• Share success stories or big news with us• Tell us about what positions you are having the most difficulty

filling • Partner with us at industry tradeshows• Introduce new employees to us – we want to hear from them• Promote the Triangle in your messaging & via social media

Get Involved@WorkTriangleNC

#WorkInTheTriangle

• Check out the web portal www.WorkintheTriangle.com • Sign-up to become a Smarty Pants Ambassador!• Stay in touch and receive news you can use to promote

the Triangle to your friends, family, and potential recruits• What’s Your Angle? – Create a Profile and tell us why you

love working and living in the Triangle• Join us on social media – Like us on Facebook, Follow-us

on Twitter and LinkedIn• Submit a blog about why you love the Triangle and we

will share it. • Enter our #LiveOffline weekly Contest

@WorkTriangleNC

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WorkintheTriangle

www.WorkintheTriangle.com