wordpress seo: how to optimize your blog for search engines in 2017
TRANSCRIPT
How to Optimize Posts and Pages in Your Blog for Search Engines in 2017
WordPress SEO:
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WRITTEN CONTENT IS VERY IMPORTANT!
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WRITTEN CONTENT IS VERY IMPORTANT!
Videos are not enough. Google isn’t very good at indexing what you’re saying in a video.
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THINK FROM THE PERSPECTIVE OF THE SEARCHER
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THINK FROM THE PERSPECTIVE OF THE SEARCHER
Put yourself in the shoes of someone looking for something particular and hopefully finding your site. Make sure the keywords are in your tit le.
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WHAT KEYWORDS ARE THEY USING?
MAKE SURE EVERY PIECE OF CONTENT DELIVERS ON YOUR PROMISE
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CORRECT KEYWORDS
MAKE SURE EVERY PIECE OF CONTENT DELIVERS ON YOUR PROMISE
When someone finds your post by searching with keywords, don’t disappoint them! Keep your bounce rates low
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CORRECT KEYWORDS
KEYWORD SEARCH
STRUCTURE EACH POST FOR THE READER CORRECT
FORMAT AND STRUCTURE
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STRUCTURE EACH POST FOR THE READER CORRECT
FORMAT AND STRUCTURE
The easier your page is to read, the longer they stay on page.
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Don't know where to start?
STOP STRUGGLING START PLANNING
FREERESOURCE
G e t Y o u r
BLOG CONTENT
calendar spreadsheet
or you can go to WWW.BECOMEABLOGGER.COM/SPREADSHEET
here:
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HOW DO YOU STRUCTURE YOUR POSTS AND PAGES?
OPTIMIZE TITLE
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OPTIMIZE TITLE
TOOL: http://coschedule.com/ headline-analyzerDon’t make your tit le too long. Keep it to 70 characters or so.
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COMPELLING DESCRIPTION
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COMPELLING DESCRIPTION
Specify an excerpt. This tells Google why your post is valuable for your readers. This allows Google to scan your content with the right keywords.
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BREAK UP YOUR CONTENT INTO
RELEVANT SECTIONS
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BREAK UP YOUR CONTENT INTO
RELEVANT SECTIONS
Make sure you have relevant headings for easier scanning through your content Use the right kind of headings. This gives Google an indication of how important these headings are (The higher the number, the smaller the font.)
tit le ==> <h1> section headings ==> <h2>
subsections ==> <h3> or <h4>
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USE SHORT PARAGRAPHS
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USE SHORT PARAGRAPHS
Break them up!People don’t l ike to see big blocks of text online (especially on mobile devices)
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INCLUDE RELEVANT
IMAGES
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INCLUDE RELEVANT
IMAGESUse appropriate fi lenames and alt tags. Alt tags are what readers will see when your images fail to appear in your posts
Don't know where to start?
STOP STRUGGLING START PLANNING
FREERESOURCE
G e t Y o u r
BLOG CONTENT
calendar spreadsheet
or you can go to WWW.BECOMEABLOGGER.COM/SPREADSHEET
here:
WordPress SEO: How to Optimize Your Blog for Search Engines in 2017
More about
atHTTP://WWW.BECOMEABLOGGER.COM/24464/WORDPRESS-SEO-2017/