how to optimize wordpress for local search seo
DESCRIPTION
In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally. #What the search engines want from your website #Best plugins and tools to get to page one of local search #How to setup Google Authorship #Best page and content strategies for local search Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.TRANSCRIPT
Please Check-in
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Remind me to take a picture
Community WorkshopsHow to Optimize WordPress
For Local SEO
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
WordPress for Local SEO
• Understand On-Site Ranking Factors
• Hands-On WordPress Optimization
• Local SEO Best Practices
Today’s Objectives
The Foxxr Deep DiveRepresents an entire workshop on slide topic
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Why WordPress
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Why Local
77% for Mobile!
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Domain Authority of Website
On-Site Local Ranking Factors
#1
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State on Google+ Landing Pages
On-Site Local Ranking Factors
Make each page unique
#2
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State on Google+ Landing Pages
On-Site Local Ranking Factors
#2
Don’t over optimize!Watch this video
http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
HTML NAP Matching Google+ NAP
On-Site Local Ranking Factors
#3
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
15 Top On-Site Ranking Factors
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
• Google Authorship
• Complete Tutorial
• Import / Export Function
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorshiphttps://plus.google.com/authorship
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Profile
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Authorship Confirmation
May take a few weeks
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Test Your Authorshiphttp://www.google.com/webmasters/tools/richsnippets
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Google+ Authorship
Top 3 Benefits
• Better Visibility on Search Results
• Name Awareness / Industry Authority
• Better author / audience connection
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Yoast SEO Plugin
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
City, State in Places Landing Pages
Page Summary with Yoast SEO
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
On-Site Customer Reviews
• Microformats
• Custom fields
• Great for SEO
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
WP Customer Reviews
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Questions?
• Consulting
• Web Development and Local SEO
• Freebies
• Local Search Ranking Report
• http://foxxr.com/freebies/local-search-ranking-report/
• Website Analysis
• http://foxxr.com/freebies/website-analysis-santa-cruz/
Foxxr Services
We Love Reviews
Community Workshops | Brian Childers | foxxr.com | 831-531-7771