wordpress north east - capturing more sales from your customers - january 2016
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@wpnortheast
Welcome!WordPress North East
January 2016
Improving your WordPress website
for more sales
@PeacockCarter
Why bother?
Why bother?Does your website have unnecessary barriers for customers?
Then you’re probably losing easy sales!
Make it really easyto contact you
@PeacockCarter
Yoast SEOMeta descriptionsXML sitemapsBlocking unneeded WordPress
archivesBreadcrumbs
Use social mediafor a longer term
relationship
@PeacockCarter
Make it really easyto trust you
@PeacockCarter
Make it really obvious what you do
and where
@PeacockCarter
Don’t keepcustomers waiting!
@PeacockCarter
WordPress speed checklist1. Minimise image file sizes2. Server performance + caching3. Compress JavaScript/CSS4. Disable unnecessary plugins5. Monitor this regularly!
Don’t make customers work to
contact you!
@PeacockCarter
A guide to optimising contacts1. Show relevant contact details on every page
2. Minimise contact form fields
(Fax? Subject? Company name?)
3. Provide multiple ways to contact you
(Failed contact forms, lack of email address)
Use images to reinforce customer
expectations
@PeacockCarter
Analyse your website for
content gaps
@PeacockCarter
Provide answersbefore customers
have to ask!
@PeacockCarter
Questions?
@PeacockCarter
Had fun? Learned something?
@PeacockCarter
facebook.com/peacockcarter