PRESENTED BY :PONNY ROSE

WORD OF MOUTH MARKETING  word-of-mouth marketing is the

interaction of consumers and users of a product or service serve to amplify the original marketing message

Word of mouth: is the act of consumers providing honest information to other consumers

Word of Mouth : is driven by influencers with large social networks who are inspired to talk positively about a brand, product or service

What is WOMM ? Word of Mouth Marketing(WOMM) It happens when people are given a

reason to talk about a product(s) or service(s) – online and offline.

WOMM is based on driven customer satisfaction , two-way dialog and transparent communications

   Positive        Neutral     Negative

Advantages of Word-of-Mouth Marketing

Free PubCredibilityMarket EfficiencyMarket Acceptance

Disadvantages of Word of Mouth Advertising

Spreads SlowlyLimited AudienceTracking IssueNegative Feedback Effect

The 4 Rules of WOM Marketing

Be interesting - No one talks about boring products

Make it easy - Find a simple message -Help people share it

Make people happy -Fix anything Earn trust and Respect -Make ethics a part of everything you do

WORD OF MOUTH ADVERTISING IN SOCIAL MEDIA

Reference

www.wordofmouth.comwww.connectingwithconsumers.nethttp://www.thefreedictionary.com/by

+word+of+mouth

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