Women rule the social web

Clo Willaerts (@bnox)SocialMediaForum.be 24/06/2011

Business book

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Lannoo Campus (BE)

• Spectrum (NL)

• Amazon.com/co.uk

Internet as life management tool

64.7%

moms say their family and home routine would be disrupted if the Internet were taken away for one week

Source: http://www.burstmedia.com/research/research.asp

Rise of mobile web

35.2%

of all moms say they frequently access the Internet on new technology gadgets such as tablets, smart phones and netbooks

Source: http://www.burstmedia.com/research/research.asp

Source: http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/

Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx

Women drive the social web

Source: Pew Research Center's Internet & American Life Social Network Site survey Nov 2010

Women drive the social web

What about Belgium?

Online quantitative Sanoma Media survey about the life of contemporary women

Focus on food/fashion/beauty

N = 3,000 Belgian women

Launch on 1 September 2011

Profile on social platform?

62.60% OUI70.90% JA

Which social platform?

Facebook 97,8%

Netlog 18%

LinkedIn 9,9%

MySpace 5,7%

Twitter 4,1%

Skyrock 3,1%

Hi5 2,2%

Plaxo 0,8%

Hyves 1,1%

None of these 0,2%

0 20 40 60 80 100 120

Kolom C

48,50%

of 25-34yr old women visit social platforms daily

63%

of -25yr old women visit social platforms daily

30%

of -25yr old women can't imagine life without social

Getting organized

33.7% of moms 18-34 most prefer sites like Facebook and Twitter

to help keep the family and household organizedSource: http://www.burstmedia.com/research/research.asp

Niche websites focused on a specific topic are the preferred site type (28.0%) with moms 35-54

Source: http://www.burstmedia.com/research/research.asp

Source: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Women_on_the_Web_How_Women_are_Shaping_the_Internet

Women on Facebook

Women on Facebook

62% of activity in terms of messages, updates and comments

71% of thedaily fan activity

Women

have 8% more Facebook friends on average than men,

spend more time on the site. Source: http://www.forbes.com/2010/04/26/popular-social-networking-sites-forbes-wo%20man-time-facebook-twitter.html

85%

of women are annoyed

by most Facebook friends

Source: Eversave Survey Reveals Secret Facebook Opinions and Habits of Women

http://www.youtube.com/watch?v=9gfg1OwAO2E

Relationship status

Birthdays

Pictures

Flair FashionTag

http://apps.facebook.com/flairfashiontag/

Apps

Casual Gaming

http://www.singlegrain.com/blog/social-gaming-the-good-the-bad-the-ugly/

Source: http://blog.hubspot.com/blog/tabid/6307/bid/5987/Data-Shows-On-Twitter-Women-Are-More-Social.aspx

Source: http://blog.hubspot.com/blog/tabid/6307/bid/6365/He-Tweeted-She-Tweeted-Men-vs-Women-On-Twitter-Infographic.aspx

Source: http://www.briansolis.com/2010/08/influence-is-bliss-the-gender-divide-of-influence-on-twitter/

@ClijstersKim 104,259 followers

@vpieters 194,164 followers

Female purchasing power

Online shopping

23,90%of 25-34 yr old women

use social media to avoid bad buys

Peer recommendations

Reviews

Social commerce

F-commerce

Extreme customer care

Groupon

Source: http://www.grouponworks.com/why-groupon/demographics

Product testing

conversity.be/blog

Thank you very much!@bnox

Clo.willaerts@sanomamedia.be

slideshare.net/bnox