wm magazine 2015 september issue

Create This with:Lucy Snyder 09

In the Community:Precious Touch Foundation 27

Start up watchAnthem Culture 25

CONTENTSEditorial 03 Our Letter to you our Readers

Learning Curve 05 How to Present Ideas to Investors

Brave New World 07 How to Host a Successful Event

The Business of Health 15 Lifestyle Tips for the Busy Entrepreneur

Financial Tips 17 6 Questions to Ask to Secure your Business Finances

Gone Digital 21 Five of the Best Apps for the Entrepreneur

On Point 29 Your Guide to Business Style

What’s Trending 31 Social Comebacks : Heidi Trumps Trump

No Holds Barred 33 Check That Atitude!

Media Etiquette 35 How to invite the Press to an Art Exhibition

Message From the Editor

Support is an important element in any relationship. In our personal lives, we strive to help those we love whenever we can, in order to pro-mote their success. For a moment, consider that your business or ven-ture is a good friend. It helps you achieve goals that otherwise might not be possible and rallies when you most need it to. In the same way, other businesses can lend their ex-pertise and experience to doing the same.

Our products compete, but we as individuals don’t need to. Instead we can flip the script and find ways that other non-competing companies can aid in our progress, those that possess services or products that we lack. It’s a two-way street though and you have to be willing to give something up as well.

In this month’s issue, there is some focus on the idea of companies, brands, and so on, helping each other. There is no need for the vi-cious, cutthroat scenarios that play out daily in the business world. Yes, I believe in being tough when it comes to business, but that does not mean that in so doing, I must crush others into the dust along the way. Consider the value of mutual sup-port among like-minded individuals and the extent that it can help both you and your business grow.

Jackie JonesContent Editor

Ashlee CoxDesign Editor

Page 03

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So you’ve written your business propos-al and it’s time to get some capital for the venture. You think, “I’ll go out there and get inves-tors,” but really you’ve no real clue where to begin.

Getting investors to put money into a new business can be a tough sell. Think about it – would you put your hard-earned money into just anything? Probably not and in-vestors are thinking the same. Most aren’t in the game to make your dreams come true – though that is often the result when successful – but to make lucrative returns on their investments. So, how do you cut through the thousands who’re vying for their attention and get them to notice you?

Match what you’re selling to the right investor, which gives more possibilities of your success with investment opportuni-ties. If you’re targeting an investor that only invests in clothing companies from Japan

and you are approaching them with a car company from England, you might be lucky if you even get a reply. Do your homework, find out which kind of investor is right for you and if they’re interested in the kind of product you have, before clicking send.

Have all your ducks in a row as this will also determine your ability to interest inves-tors. Your team should consist of persons with relevant backgrounds to their position and enough experience to handle the jobs they’re representing.

As for your idea, is it revolutionary? Is it something that will change the way we live or look at the world? Even if it’s not, is it a product or service that can compete with others of its kind in a way that is new and exciting? Your target market must also be a key factor. Consider if it’s a niche-market that has the opportunity for growth or is al-ready hugely popular or, one that is saturat-ed, which means your product would need more push and promotion to be successful.

When delivering a presentation to poten-tial investors, make sure you have planned it carefully. Your audience will essentially fall into three categories: emotional, factual and creative.

Emotional types will judge you and your presentation based on your body language, personality, how you are dressed and the first few slides of your presentation,

The Learning Curve: How to present ideas to investors

WM Magazine August 2015 Page 05

factual types want to see details quickly and be able to understand the return on their investment, while creative types don’t want details as quickly and prefer well-de-signed presentations with a good view of the business overall. Many potential inves-tors tend to fall into the factual category, however, if your presentation has a good balance of details and overview, it should go over well with any of the three types of people in your audience.

There are many little tricks and tips that you can utilise when trying to hook poten-tial investors.

Those mentioned above are just a few ba-sics that can get you on your way. Remem-ber to always put your best foot forward, be knowledgeable about what you’re trying to sell, always have a quick pitch ready, and constantly keep your eyes open for new investment opportunities.

Have burning questions about mass media and business? Check out our Learning Curve page each month for answers.

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Hosting a Successful Event

The air just got sucked out of the room and you suddenly feel your palms get sweaty and stomach churn.Maybe you’re the other type, who gets so deliriously excited that you’re already seeing the guest list in your head and are calling up caterers in your dreams. What-ever your reaction, hosting an event isn’t always the simplest task and to make sure it runs smoothly, there are a few basics to cover.

Select the right time and dateConsider the theme of your event, your target audience and what you’re hoping to achieve. After you’ve done this, get out the calendar and think hard about your time and date for the event. This could deter-mine how many potential patrons will

attend. For example, if you’re hoping to attract young professionals, then lunch time and after work could be excellent times for your event to see success.

Targeting customers mattersLet’s expand on the note about targeting a customer base, as this is a very import-ant element to ensuring success. Based on the customer or client you hope to attract, your event should include things that will appeal to them. For example, if you are selling a new baby powder and you wish to appeal to mothers of young children, you could consider a spa day giveaway as a prize for a lucky mum in attendance. Sort the nitty-grittiesIt’s easy to get caught up in all fanfare of creating an event for your business, only to forget about the ‘little things’. These seemingly minor elements, can at times make or break an event. Make a list of things like: Do the decorations match the theme, how many tables or chairs are necessary, if the event is outdoors - are there enough portable restrooms and are they appropriately located and, will pa-trons be able to comfortably view perfor-mances if you have them.

WM Magazine August 2015Page 07

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Produce a quality eventDon’t go out there aiming for mediocrity, but every business event, big or small, should be the best event you can pro-duce. Having a quality event will make patrons talk about it long after they leave, and positive word-of-mouth is a great way to drum up more support for your business. Customer service reps should be at the top of their game and you and your colleagues should always be pre-pared to amicably share information about products or services with patrons.

Follow-ups WorkYour business event is a great forum to gather information from patrons so you can follow-up after the event. You can add these emails to your newsletter, or other social media sites, and you then have the option of inviting them to take part in upcoming competitions, sales, become eligible for giveaways, and keep up with information about the business. Additionally, those that were not previ-ously aware of your social media pres-ence, now have your information as well and at times beat you to the punch and follow you first.

When the hosting duties are overAfter every business event, it’s important to see what impact it’s had both on your company and patrons. This can help you to improve in areas where you may have been lacking and can boost the public’s confidence in your products or services.

Are you a new entrepreneur? Then you’re in the right place! The Brave New World page features advice on how to better understand and interact with the me-dia, find interesting ways to promote your businesses and brands and, best practices for ensuring contin-ued success. Look out for new tips each month.

Create this with

Lucy Snyder Page 09

With five nominations and four Bram Stoker Award wins under her belt, numerous acclaimed books including Chimeric Ma-chines and Spellbent and many works sold to various publications, Lucy Snyder’s success as a writer is evident. While in Barbados re-cently, Lucy spoke to WM Magazine (WMM) about her journey as a writer, her amazing books, media tie-in projects she’s worked on and much more. Look out for the full video interview on our YouTube channel on Sep-tember 11 and for a few highlights, check out our mini-interview below!

WMM: When did you get your start in writ-ing?

LS: I started wanting to be a writer when I started really reading books, I was pretty young at that point, but when I started reading au-thors like Madeleine L’Engle and other science

fiction and fantasy authors, those books just captured my imagination so much (and) how that made me feel I thought, you know, what if I could do that for somebody else, what if I could write somebody that would make (oth-ers) feel the way I’m feeling right now? That would be a really cool job.

WMM: Lots of people write for fun, when did you decide you wanted to do it professionally?

LS: I had been writing stories and poetry when I was in junior high and high school and I’d sort of been reading books on writing, and reading about the process that a person would take to become a professional writer. So once I started reading I realised that I had to get pub-lished, I had to get myself out there, develop a readership and establish myself as a writer.

WMM: With so many writers out there, how did you go about trying to make a name for yourself?

LS: I submitted my first stories in undergrad and the first science fiction horror story I sent out, sold to the first magazine I sent it to and thought, ‘wow this is really easy, I can totally do this!’ Seven years later I made my second sale, so that was a happy coincidence.

WMM: For you it’s not just about writing, it’s about making money from your craft. What drives you to be a writer?

LS: Wanting to succeed. I really love books, I’ve loved books my whole life and I really wanted to have my own books and sell them. These days self-publishing is more of a thing, but when I was starting out it wasn’t even on the table. Basically I persisted because it was some-thing that I really wanted to do, and I think that it’s something that every writer I know has

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to have as a personality trait. They have to be willing to persist and stick it out in the face of rejection, because you will get rejected a lot.

WMM: You’re successful author now, but any clue how many rejection letters you may have racked up over the years?

LS: I have never tried to paper the walls of my office with rejection slips, but I’m sure in the early days I totally could have. Mostly these days if I write a thing I’m reasonably certain that I’ll be able to sell it, but when I was first starting out that was not the case at all.

WMM: This is the age of self-publishing, do you use this method for any of your works?

LS: I don’t self-publish at all and it’s for a va-riety of reasons. First of all there’s a value in collaborating with an established publisher. I know some people who are big advocates of self-publishing (and are willing to do every-thing themselves). . . even if I can do things, what I’d fundamentally rather do is write and spend my time writing, because there’s so much stuff that goes into successfully selling a book – you have to write the book, you have to edit the book, you have to find cover art for the book (and much more), all of which are incredibly time consuming . . . there are things that I know that I can do well, but somebody else could probably do them better.

WMM: Since you don’t self-publish, how do you choose publishers to work with?

LS: When I’m working with small presses, I look at people that I know have a good track record of putting out books I admire and hav-ing them doing their part, enables me to spend most of my time focusing on the writing, which is what any writer should be doing.

WMM: What would you say to those who want to pursue writing professionally?

LS: You have to be confident to do this first of all. Nothing builds confidence like compe-tence, so always be looking for ways of work-ing on your craft, always be looking at ways to build new writing skills, cause you’re never at a point where there’s no longer anything to learn. Just try to keep learning, try to keep getting better and once you’re taking care of that part, just don’t give up. You’ll go through peaks and valleys and you’ll have a lot of people saying no to you, kind of all the way down the line and you got to just power through that. You have to have confidence in yourself.


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Living the entrepreneurial life can take a huge toll on your health.

When you really think about the long work days, the erratic scheduling and the decreasing time for leisure, it can become very difficult to find the time to plan healthy meals, and just forget about exercise. However, it is incredibly important to ensure that you do prioritise a healthy lifestyle. In fact, you may find that your mood, productivity and overall happiness all improve as a result.

Here are some lifestyle tips to ensure that you prioritise your health and wellness:

1) Breakfast is for ChampionsLet’s take a guess. Your idea of breakfast is a quick cup of coffee as you get ready for work and meetings right? A healthy, nutritious breakfast is not complete without fruits, pro-tein and carbs, and is necessary for long days. It is time to break the skipping meals’ habit, because you need energy to ensure that you are on top of your game, that your cognitive abili-ties are in shape, and that you remain produc-tive all day long. So eat good foods and keep yourself well-hydrated daily.

2) Stay away from the energy drinksBe honest, how often have you found yourself reaching for an energy drink, after realising that you are tired, had skipped lunch and need to keep your productivity high? Thing is, energy drinks should not be used to replace meals. Think about it, not only are these drinks harmful to your health, but they may have more negative effects than positive ones. These drinks may even make you more tired in the long run, instead of being the quick pick-me-up. Some energy drinks have hidden caffeine which can be addictive and could lead to you consuming more caffeine than you think.

Lifestyle Tips for the Busy Entrepreneur

The Business of Health


3) Unchain yourself from your deskWe know that it is hard to move away from your desk, especially when you work from home, as the list of things you need to accom-plish and manage may seem endless. However, staring at your computer screen all day is not only detrimental for your eyes, which may be-come strained, but this sedentary lifestyle can lead to other health issues. It is very important to schedule time for physical activity through-out the day. You may not be able to exercise for long periods, but you may be able to take a physical break every hour for five minutes. During this break get up from the desk, walk around, hydrate, stretch, and do some jumping jacks, squats or even push-ups to get your heart pumping and blood flowing. This will help to kick-start your metabolism, while releasing endorphins and leaving you energised.

4) Schedule time for funThere is no way you can be on the top of your game, if you seclude yourself from family, friends and fun activities. We are social ani-mals and one of the best things a busy entre-preneur or business person can do for them-selves is schedule ‘down time’. This time, which is dedicated only to hobbies, or social time with friends, is just as important as remember-ing to hydrate, eat and sleep, as it allows you to recharge your creative batteries and most importantly de-stress. Socializing, laughing, and relaxing, are just as important medicines as exercise and good nutrition.

5) Manage your stress levels Stress may seem to go hand in hand with en-trepreneurs, as you constantly have to be on top of everything. However, it can also be the gateway to a plethora of other health and per-sonal problems, including fatigue, anxiety and even depression. Failing to manage stress can lead to some devastating consequences, espe-cially for the entrepreneur who may already have some of the worst health habits. So what can you do?Prioritise and schedule meetings within your time table and don’t take on more than you need to. Additionally, be realistic about your finances and avoid taking on more financial responsibilities.

The Business of Health is a monthly feature in WM Magazine.

The Business of Health

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6 Questions to ask to

secure your business

finances

Every entrepreneur knows that it is essential to keep your personal finances and business finances completely separate. It is not always easy, but it is very important not to merge them, as this may make things complicated going forward. Instead, you can pay yourself a salary out of the business’ fund as soon as possible. While handling personal finances is different to handling a start-up’s, we still have to ask ourselves: What practices do we utilise with our personal finances that can aid us with our start-ups?

Here are a few questions to help you get your business on the right track.

Are your protected?

You should insure yourself and your start-up. A few to consider are insurance for health, life, general liability, technology/ internet liabili-ty and short-term disability. The truth is that without the right insurance protection, an un-expected setback which could take the form of an injury, or even a natural disaster, could not only destroy your finances, but also end your entrepreneurial ventures.

Are your paying attention to your

Cash Flow and Expenses?

Cash flow absolutely matters and it is not al-

Financing Tips!


ways about what’s coming in and going out, but about timing. It is important to pay attention to timing, to plan a budget and strategy. You need to be able to keep your business moving smoothly, as well as have an understanding of when it is necessary to use stopgap measures, such as lines of credit. Just as poor manage-ment of your personal finances can lead to issues, the same will happen to your business finances. When it comes to credit card usage, you should try not to use them only as a tool to plug the need for ready cash in the business, as this can lead to growing debt that does not show up on a balance sheet. Credit cards are one of the tools one must manage well, espe-cially as an entrepreneur.

Have you built up a Cash Cushion?

Just as you try to implement and save up a nest-egg, or an emergency fund in your per-sonal finances, for your business venture, it is also important to have a rainy-day fund. Hav-ing a few months’ living expenses in a liquid account is a very good idea for entrepreneurs, as this can provide you with the cash you need to help you through the lean times in your business, as well as offer peace of mind.Building a cash cushion is not always easy, as there may not be much extra cash available to fund it, however, if that is the case, you can look for other ways to make money and get it filled up. You may not ever touch this money,

but just knowing that it is there gives entre-preneurs the composure that may allow you to take more of the risks needed to progress and be even more creatively expressive.

Have your really thought about your

business resources?

When you first launch your start-ups, you may be thinking only of the premiere product or service that your venture may be offering. However, as you are outlining your business plan, you should also ensure that you have investigated the various ways in which your business can create multiple streams of income, and gain the maximum benefits of the resourc-es the company may be able to provide.

Are you diversifying?

We often hear and understand that we should put our money to work by investing it however, you can reduce your risk with some portfolio diversification. Consider adding bonds, mutual funds and perhaps some annuities to the mix. You do not have to invest in one country either, so that your investments are not necessarily correlated directly with the economy of one country. In that light, even when your business is struggling in a down economy, you have oth-er resources to rely on.

Are you contributing to your retire−

ment?

Entrepreneurs may not retire in the traditional sense, however, that is no reason to be unpre-pared for the future. Entrepreneurs have to take the extra step of creating their own retire-ment plan. This is a very important component of being an entrepreneur, which takes planning and commitment. An easy way to do this is to approach a financial firm and choose the best plan for you.

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Waterway Media is the best management company for all your mass media needs! We are a fully customisable, efficient and professional service company, that specialises in a variety of mass media services. From Social Media Management, Graphic Design, Editing, Media Relations, PR and much more, our consultants have lived, breathed and excelled in theirrespective fields & are always ready for new challenges.

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With the advancement of technology, the savvy entrepreneur can easily ac-complish routine tasks, manage time more efficiently, and keep track of re-sponsibilities in a more streamlined fashion. If you are an entrepreneur in this century, then you increasingly rely on technology for communication and improved productivity.This means that you also utilise sever-al apps, especially mobile productivity apps, and it is important to know how to choose the right app for your work style.If you are looking for the app that will help you avoid distractions and capital-ise on everyday demands, you’re in the right place!

EvernoteIt is actually pretty amazing how much Evernote does, especially given the simplicity of its interface. With Ever-note, there is almost no excuse for forgetting any important information ever again. In fact, you can think of this

fun app as extra storage in your brain, as it allows you to create digital note-books for just about everything. From keeping track of your expenses and managing your calendar, to creating slideshow presentations and planning your next trip, Evernote’s ready. When you’re away from your laptop, you can use Evernote to take notes and add an audio file or picture if you need to. Want to set a reminder for yourself or make a to-do list? You guessed it – Evernote. Keeping track of your receipts is even easier, as you can create one of the digital notebooks and screenshot your receipt right after payment, making it easier to locate expenses in the future. You can also take snapshots of every-thing in your office and then insert it all into a notebook and avoid the stress of sorting through papers. The best way to use this app, is to really take advantage of everything it has to offer, the more notebooks you add, the more valuable the app becomes.

Gone Digital: 5 of the Best Apps for the Entrepreneur!


AsanaTired of having to collaborate with co-workers on a project in a long e-mail chain, through several scattered e-mails? Would you prefer to have all the communication clearly organised outside of your inbox? If so, Asana al-lows you to track and organise all of your team’s tasks, projects and commu-nications in one place. For entrepreneurs especially, you need to be free to do your best work. Asa-na is the clear champion app when it comes to project management, espe-cially since you can assign tasks to your colleagues, delegate easily, have discussions pertaining to each particu-lar task, add subtasks to achieve more productivity when necessary, and get a snapshot daily of how everybody is progressing, and which deadlines are in danger of being missed. Asana’s the name of the game with respect to team productivity.

SignEasyThis app removes the daunting task of having to print, sign, scan and re-send documents on a daily basis, by allow-ing you to do all of this right from your phone, thus making SignEasy a must have on the mobile app list for any entrepreneur. All you have to do is open the document with the app, click on the ‘sign’ and you will be able to sign with your finger! Documents that need sign-ing can be returned without the hassle and in a much more efficient and time-ly manner.

Mint Mint makes the task of managing your money and keeping track of your fi-nances so much easier. The app is free and designed to allow users to report expenses, create budgets and imple-ment a savings plan, all from the cov-enience of your phone. Entrepreneurs, don’t leave home without it.

Google DriveThis app allows for both hosting and file sharing and lets you save all your important files in one place. As an add-ed plus, it’s easily accessible through any electronic device. For the entrepre-neur, this app also provides a number of services that will help to streamline your business. You will never have to worry about losing your files, as it will be stored in the ‘cloud’ and you can save your documents as you go when working from with the app. Ad-ditionally, users can easily share files to co-workers, employees, partners, or clients.

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Enskribed Exclusive@EnskribedMag

Email: [email protected]

Startup WatchANTHEM CULTURE

Anthem Culture CEO, Bryan Shelmon, while �lming during a promotional run in the United States, expanding the merchandise side of the company.

When Anthem Culture ap-proached WM Magazine about being

featured in our pages, we were excited. Our staff loves to highlight organizations, companies, brands and individuals that are using their skills, services and products to affect positive change, and Anthem Culture is one of these. With supporters around the world, and the company and brand growing, one can only imagine the progress it will make within the next years.

CEO of Anthem Culture Bryan Shelmon, shared more about the company:

Anthem Culture is a Global Media Lifestyle Company,

providing news and information about culture around the world, while using different forms of media to show-case various aspects of culture

such as: Music, Art, Food, Fashion, Literature, and Overall Lifestyle.

The company was created to provide a different view of the world, one more positive than what is commonly found in popu-lar media. As we are also involved in projects spanning across the aforementioned fields, Anthem Culture provided a platform for these projects to be released under, doing everything from producing our own clothing and music, to


Screenshot from our #ACStreetSpotlight Campaign which features everyday people giving their de�nition of what Culture means to them. �is campaign can be seen via our Youtube Channel (Youtube.com/AnthemCulture) as well as our Instagram Account (@AnthemCulture).

producing various visuals such as short films and commercials.

Via AnthemCulture.com, we

provide current news up-dates about every country around the world, in addition to provid-ing information about many of the origins and traditions found within any givencountry’s culture.

From a visual standpoint, we have explored countries such as the United States, Canada, France, Zambia, and Korea, not to

mention collaborating with individuals around the world including London, India, and China.

We are currently headquar-tered in New York City,

so we are in the process of estab-lishing out first official ACHQ (Anthem Culture Headquarters) which will allow us to bring many of our operations in-house, which includes all of our online activi-ties such as site development and social media management, in addition to assisting with offline production of our merchandise and music/

visuals.We recently released our debut short film entitled Moments which is directed by Bryan Shelmon and stars Mohammed Kamara and Lua Botani. This film is a story about a ‘day in the life’ of two individuals whose paths cross with an unexpected twist.

We have also leveraged the An-them Culture brand to be able to provide digital marketing services to clients across a range of indus-tries including: Music Artists, Real Estate Agents, and various small/medium-sized businesses.

Bryan Shelmon: CEO, Day-to-Day operationsLaMarr Reeves: Operations, Merchandise ManagementJacob Rayis: Advisor, Graphic Designer for MerchandiseKenyatta Meadows: Photography, Visual Assistance

Freshmen John Junod and James Newby: Music development for Music Projects/VisualsCultureHeads: Brand Ambassa-dors around the world who help build and support the company through promotion and project support

to learn more about Anthem Culture, and for more exciting develop-ments in the world of startup companies, keep reading Startup Watch in WM Magazine!

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Community Spotlight: Precious Touch Foundation

From a movie entitled, ‘A Child’s Wish’, which featured a little girl diagnosed with cancer who wanted to meet the President of the United States of America, the Precious Touch Founda-tion Inc. in Barbados, was conceptualised.

As noted by Adorial Maxwell-Hazell, President of the foundation, “So emotionally intriguing was the movie, that it prompted the setting up of a similar organization in Barbados. Precious Touch Foundation Inc. was founded and sub-sequently launched on November 24, 2007, to grant wishes to children with life-threatening medical conditions, and children who are ter-minally ill between ages two and sixteen years.”The Foundation is the only one of its kind in the country of Barbados, that grants wishes to children suffering from terminal illnesses and there are four categories of these wishes, in-cluding: ‘I wish to go, I wish to meet, I wish to

have, and I wish to be. “Our main goal is to bring smiles, joy, happi-ness and a sense of comfort to the hearts of those medically-challenged children, as well as create a magical ‘wish’ experience for the child which will last a lifetime in the hearts of all those involved in the wish,” she explained.

“We at Precious Touch Foundation Inc. believe that through our Wish Granting Program, chil-dren and their families can continue to enjoy the peace and happiness of life, thereby replac-ing the suffering with smiles and laughter. The best thing about this organization is being able to turn a child’s precious dream into reality,” she continued.

The foundation is dedicated to ensuring that the wishes of these very special children, who have endured some very painful experiences in their lives, are granted. To that end, they have


sent these children and their families to such places as Disney World, Canada and the USA. They have also been able to provide laptops, tablets, Play Stations, Doll Houses, Princess and Barbie Parties, and have had the privilege of sending a child to Dominica on a ‘wish to see a live waterfall’.

Thus far, they’ve been able to grant at least forty-nine wishes to some very special children across Barbados and have also partnered with the Grant-A-Wish Foundation, a wish-grant-ing organization located in Trinidad. This year, the CITA Radio Station hosted a fundraising event in aid of the Precious Touch Foundation Inc. which was called ‘Hike for a Cause’, and was held on August 29, supervised by Xtreme Hikers Barbados. In November, the foundation is also planning a Safari Tour as part of their week of activities, to celebrate its 8th Anni-versary, along with a church service at Faith New Testament Church, Kirtons St. Philip, Barbados. They will also be performing Christ-mas Carolling on Barbados’ Queen Elizabeth Hospital (QEH) Paediatrics’ Wards C7 & C8 in December 2015, where children will be treated to refreshments and gift presentations.

The WM Community Spotlight page features national, regional and international organisa-tions, NGOs, charities, companies, individu-als and others, doing their part to better their communities.

Judah Sobers - I wish to go to Canada (wish spon-sored by Manulife Re.

Jaleah Hoyte - I wish to go to Disney World (wish sponsored by Manulife Re.

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As a business person, you’re constantly on-the-go and this can leave little time for figuring out what to wear for every occasion. In modern times, many styles that were frowned upon for certain occasions are now acceptable, giving you way more options than ever before. Keep things classy with a few of these quick style tips!

Job InterviewsWhile many traditional and large companies still expect both genders to come to job inter-views in suits, over the years this has changed for some industries. In the creative fields espe-cially, it is not uncommon for interviewees to arrive in attire that is professional and mod-ern, though far from suit-based. Women can consider sheath dresses with wide belts and a stylish cardigan, or the combination of a pen-cil skirt, cropped jacket and chic blouse. Don’t drop the ball with shoes and these can include stylish heels or flats. Men can opt for dress shirts with tailored slacks, paired with oxfords or loafers.

Company Party or Business DinnerFirst off, though you want to keep your attire in line with the event, it must still be profes-sional – you’re at work. For parties, both gen-ders should try not to be overly provocative. Even if your office is not at all conservative, women should still keep that mini-dress where your derriere hangs out for an outing with friends (or not at all really) as opposed to an office function. For dinners you can switch up your day look by trading in a more utili-tarian blouse, for a softer, feminine look and of course, evening-appropriate shoes. You can also consider wraps or sheath dresses and trousers with stylish blouses or sweaters. Men can trade-in regular office attire for black-tie optional looks, or an even more casual but chic slacks, dress shirt and loafers ensemble.

Business Cocktail PartyCocktail parties can become numerous de-pending on the kind of business you’re in and who doesn’t want to look good as they mingle with colleagues and potential clients? These kinds of events usually require dressy-casual looks, so don’t even contemplate materials like


jersey, denim or chino. For women, the classic knee-length cocktail dress is always a winner, and you can mix it up with stylish blouses and slacks. Pant-suits that aren’t too corporate, fitted cashmere tops and knee-length skirts, are also accept-able attire and all these paired with attractive heels, get you out the door with no worries. Men should also stay away from the casual fabrics and choose instead to go with suits of dark hues. These can be jazzed up a bit with patterned ties or even pattened socks. Shoes like oxfords are great for these events. For all things business, you can’t go wrong with clothing that is modern and chic!

T.O.C

If you’ve discovered the internet, you’ve seen some of the social media battles that have gone on there.From celebrities to the girl-next-door, multiple users have made the World Wide Web their battlefield, in take-no-prisoners showdowns that often leave much to be desired.

Heidi Klum has many titles, including television producer, model and business-woman. After a recent online run-in with US businessman and 2016 Republican Presidential Candidate Donald Trump, she may very well be able to add ‘social media comeback queen’ to that title.

Here’s what happened: Just a day after Trump opined that she was “no longer a 10,” Heidi came back with witty video clip that not only showed off her incredible curves, but highlighted her sense of humour. While posing with a poster that read ‘10’, a figure representing Trump comes up behind her and pulls it away revealing ‘9.99’, to which Heidi shows surprise, then simply shrugs as though it doesn’t matter. Expressing her distaste at women being labelled by num-bers, Heidi said in a later interview that, “Every woman’s a ten,” making her even more endearing to the public.

A comeback like this works wonders for popularity as many – some of whom were

not Heidi Klum fans before – rallied behind her, praising the tactic. Without swearing, insulting or otherwise defaming character, the ‘victim’ of the initial ‘insult’ was able to take the high road and gain even more respect in the eyes of the viewing public.

This is what you need to remember: Once you’ve put it out there, it’s out there. How often have you seen a celebrity post a derogatory tweet or post, only to re-move it minutes later? In that short time, the post has been shared multiple times, screenshots have been taken of it, news outlets have picked up the story and in summary – it’s not going anywhere, at least until the next big scoop.

When you’re attacked online, especially when it’s an attack on your company or brand, depending on the subject matter, there’s really no need to respond at all. Often responses are met with further rid-icule as they are either too crass, or they end up targeting not just the offender, but others as well.


If you must respond, there are smarter ways to do so: Memes, video clips and other mediums, can get your point across without you even lifting a finger. With so many viral ones across the internet, you’re sure to find something that meets your needs, which is still classy and respectful. In the event that you have to create your own, take a leaf from Heidi’s book and play on your strengths.

For example, if you sell cat food and someone continuously and obnoxiously attacks the quality, a video could be of you opening a can of the product, emptying it into a bowl and with some kind of epic theme music, cats come rushing to get their share, eating it up happily. Without saying one word, without trying to de-fend your product in an equally rude way, you’ve managed to get your point across in a couple simple steps.

To recap – Avoid engaging in social me-dia disputes where possible. If you can’t ignore them, make your comebacks work in your favour. Be smart with your replies, use wit where you can and when no words are necessary, let visuals do all the work.

What’s trending in the world of business and mass media? Stay locked to this page each month to find out!

T.O.C

What is one of the things that can prevent you from establishing professional linkages, as well as send your clients heading for the competition?

A bad attitude.

Entrepreneurs have to network and build relationships, not only with would-be inves-tors but also with each other, if they are go-ing to survive and maintain their businesses for the long haul.

If you are just starting out, then you are go-ing to have to learn how to barter services

and products, as well as foster healthy part-nerships with other businesses. This essentially means that you will have to check that bad attitude at the door. There is no place for sour moods in a start-up, and one should also be careful not to shun opportunities simply because they are no monetary benefits.

The truth is that regardless of what you are selling, regardless of what your venture does - even if it is the best thing since the cre-ation of the sandwich - unless you imme-diately obtain a huge injection of capital, or have attracted a maverick investor, you will have to rely on self-promotion.

No Holds Barred: Check the Bad Attitude at the Door!


In today’s world, we sometimes think that we can rely less on the media, especially with the advent of social media. However, even on these platforms which have the po-tential to reach billions of people, you still need to self-promote and you will definitely need to foster and develop several different communities and relationships. Having to do all of this - and in many cases by yourself - is very daunting, but even so you should maintain a good attitude. This is true not only for yourself and your business, but also when interacting with others as the old ad-age is very true, ‘you never know who you may encounter and you never know if they

can become your best supporter’. With a bad attitude you stand to lose a lot more than you can gain, and while this may seem like very obvious logic, the truth is that we are not always aware of our attitudes or what may be presented as opportunities. It is the dream of many a start-ups to one day be afforded the same luxuries of a ful-ly established entity and compete with the requisite perks and popularity.

In some cases though, as we have set our eyes to a particular task, we may have inad-vertently cast aside some opportunities that could have led us to the road of accomplish-ment. This is not to say that you must jump at everything presented to you, as only you would be aware of what could be beneficial to your company. It is simply wise to be aware of those opportunities that could as-sist you, even if they do not begin as mone-tary gains, but could benefit your venture in other positive ways.

It is very important to remember that your first impression is telling and you need to

emote positivity and sincerity to everyone you meet, as opportunities may literally be waiting around the corner.

Want No Holds Barred information for the rising entrepreneur? We tell it like it is to help you succeed in business. Look out for this page in future issues!

T.O.C

Dear WMM,I am an artist and would like

to invite the press to the launch of my art exhibition at a popular art

gallery. I’d love to have this launch fea-tured in the local newspapers and tele-

vision channels. Any tips on how I should go about sending the

invitations?- Ethan, Artist


Dear Ethan,Inviting the press to such a function is very easy. You simply have to extend a media invitation to the editors, produc-ers, etc, of the media houses you wish to attend your event. Within this invitation, you should clearly outline the time, lo-cation, and the focus of the event. Call the media houses as a follow-up to your email, so that they can confirm acknowl-edgement of the event, and take the op-portunity for any clarification.

What we recommend is that you create a media invitation, describing both the background and insights about the event, and explain why it is newsworthy. In a scenario like this, where it is possi-ble that you will be interrupted countless times for various reasons, you have the option of holding a press conference pri-or to the actual launch, where the press can speak privately with you the artist, without being interrupted. Failing that, you can set your press interviews preced-ing the launch, where you can be inter-viewed by the various media houses in a quiet place, either independently or as a group. We also recommend that if you are having an opening ceremony, that it is brief and succinct and that the media personnel have the necessary and rele-vant information they will need. This can be delivered in the form of a press kit.

It is always important for an event to go smoothly and especially necessary that the media are presented with the correct information, with opportuni-ties for clarification. That means that there must be someone, for example a media relations or public relations officer, to manage the media if you will be unavailable. This person must be knowledgeable about the event and be able to offer any assistance that media personnel might need.

Remember that media personnel are there to help document and in many ways promote your event, and they should be treated as the VIPs they are when they are in attendance.

Have questions? We’ve got answers! Send your media etiquette questions www.waterway-media.com and find out more about the ways you and the media can better work together.

T.O.C