Why Video?Videos are the fastest growing advertising format with its ability to easily communicate complex information, especially to health care professionals who are drowning in data at an increasingly overwhelming rate. In fact, 65% of physicians view instructional videos to stay well-informed about new medical developments.* Videos are both enduring and measurable, continually eliciting engagement with your brand while providing ROI insight.

Why Wolters Kluwer?The best way to maximize your video investment is to connect with health care professionals where they already spend their time. Health care professionals rely on Wolters Kluwer, a leading global content provider, for the latest clinical information and patient care updates. Our journal websites are accessed over 35 million times annually, making our extensive network of 300+ journal and media brands in more than 50 specialties the perfect environment for marketers to target and engage all professionals along the health care continuum.

Video Sponsorship Program

• DriveengagementwithyourKOL, MOA,orproductvideos• Alignyourbrandalongsidetrusted clinicalcontent• Getdiscoveredbytherightaudience• Maximizeyourcontentmarketing investment

To learn more about how our video sponsorship program can amplify your brand’s voice, contact your advertising representative.

Leverage Wolters Kluwer’s highly engaged audience to increase views of your valued videos

Premium engagement on a valued resource!

1.84% average!**

Video ads have the highest click-through rate of all digital ad formats.

Online Journals are the top resource healthcare professionals use to stay up to date.***

*Kantar Media, Sources & Interaction: (September 2015 Medical/Surgical Edition)

** Business Insider, March 2015 *** Wolters Kluwer Content Consumption Study, 2015

Two Video Sponsorship Options Tailored to Your NeedsSponsor-Supplied Video, Hosting + PromotionYour video will be hosted and featured throughout relevant journal or specialty channel websites.

Features:n Video thumbnail plus short text description—User initiated playn “Sponsored Video” widget throughout: homepage, article abstracts, TOC pages, search resultsn Rotated evenly and hyperlinked to Video Player in our Video Galleryn Wolters Kluwer marketing drivers: – 50,000 banner ad impressions – 1 Complete Access Email deployment – 1 eTable of Contents banner placementn Monthly Video Metric Reporting: – # of Starts – % Completed – Stops, Paused, Rewinds, Replays etc.Contact your Sales Representative for pricing

Sponsor-Hosted Video, Promotion OnlyThis option presumes a pre-existing video hosted on your website and includes all marketing drivers as outlined above.Contact your Sales Representative for pricing

Visit WKAdCenter.com to learn about our comprehensive audience and content solutions.