engagement sponsorships

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Presented at Southwest Showcase January 2013

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  • 1. 2011 Freeman. All rights Reserved. Proprietary & Confidential. Trends in Sponsorship and Revenue Generation

2. Selling the opportunity for access to buyers. Sponsorship 2011 Freeman. All rights Reserved. Proprietary &Confidential. 3. What do your exhibitors want? Company goals Stage in buying process Type of interaction Target attendees 2011 Freeman. All rights Reserved. Proprietary &Confidential. 4. Awareness/Signage On the Show Floor Environment Content Activities and Demonstrations Showcases and Pavilions Gathering Areas Navigation Games/Contests/Awards Engagement Social Media Non-Endemic Technology Online and Year-round 2011 Freeman. All rights Reserved. Proprietary &Confidential. 5. Content 2011 Freeman. All rights Reserved. Proprietary &Confidential. 6. Presentationtheater 2011 Freeman. All rights Reserved. Proprietary & Confidential. 7. Demonstration areas 7 2011 Freeman. All rights Reserved. Proprietary &Confidential. 8. Educational areas 8 2011 Freeman. All rights Reserved. Proprietary &Confidential. 9. Office PavilionClassroomLive Demos 10. Philips and American College of Cardiology 2011 Freeman. All rights Reserved. Proprietary &Confidential. 11. Activities and Demonstrations 2011 Freeman. All rights Reserved. Proprietary &Confidential. 12. Activities Photos Why I am a Games 13. Tournament 2011 Freeman. All rights Reserved. Proprietary &Confidential. 14. Oyster shucking contest 2011 Freeman. All rights Reserved. Proprietary &Confidential. 15. Hands-on training 2011 Freeman. All rights Reserved. Proprietary &Confidential. 16. Showcases and Pavilions 2011 Freeman. All rights Reserved. Proprietary &Confidential. 17. Categorypavilion 2011 Freeman. All rights Reserved. Proprietary &Confidential. 18. Themed display areasIn addition to booths 2011 Freeman. All rights Reserved. Proprietary &Confidential. 19. Themed display areas Single vendor 2011 Freeman. All rights Reserved. Proprietary &Confidential. 20. Country PavilionsInternational Pavilion 2011 Freeman. All rights Reserved. Proprietary &Confidential. 21. Related consultants and associations 2011 Freeman. All rights Reserved. Proprietary &Confidential. 22. Meeting rooms 2011 Freeman. All rights Reserved. Proprietary &Confidential. 23. Meeting rooms,as booths 2011 Freeman. All rights Reserved. Proprietary & Confidential. 24. Gathering Areas 2011 Freeman. All rights Reserved. Proprietary &Confidential. 25. Sponsored lounge 2011 Freeman. All rights Reserved. Proprietary &Confidential. 26. Sponsored target market lounge 2011 Freeman. All rights Reserved. Proprietary &Confidential. 27. Dinner with strangers 2011 Freeman. All rights Reserved. Proprietary &Confidential. 28. Navigation 2011 Freeman. All rights Reserved. Proprietary &Confidential. 29. Passport program 30. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 31. Scavenger hunt 2011 Freeman. All rights Reserved. Proprietary &Confidential. 32. FoodDrinkBooth crawl 2011 Freeman. All rights Reserved. Proprietary &Confidential. 33. Show FloorReception 2011 Freeman. All rights Reserved. Proprietary &Confidential. 34. Booth crawlMusic 2011 Freeman. All rights Reserved. Proprietary & Confidential. 35. Games, Contests and Awards 2011 Freeman. All rights Reserved. Proprietary &Confidential. 36. Organized boothdrawings 2011 Freeman. All rights Reserved. Proprietary &Confidential. 37. Games 2011 Freeman. All rights Reserved. Proprietary & Confidential. 38. Association game 2011 Freeman. All rights Reserved. Proprietary &Confidential. 39. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 40. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 41. 2011 Freeman. All rights Reserved. Proprietary &Confidential. 42. Bowls 43. BowlsOptometry Bowl 43 44. Targeted groups of qualified attendees Engagement 2011 Freeman. All rights Reserved. Proprietary &Confidential. 45. Sponsored breakfast education 2011 Freeman. All rights Reserved. Proprietary &Confidential. 46. Hosted Buyer ActivitiesWhiskey Tasting EventProblem-solving Power LunchIndustry Guru Meet & GreetBook SigningRecharge LoungeSenior Buyer Reception 2011 Freeman. All rights Reserved. Proprietary &Confidential. 47. Private Dining 2011 Freeman. All rights Reserved. Proprietary &Confidential. 48. Immersive product education sponsorship iPod tour followed by presentation 2011 Freeman. All rights Reserved. Proprietary &Confidential. 49. Non-Endemic Sponsors 2011 Freeman. All rights Reserved. Proprietary &Confidential. 50. Endemicnatural to or characteristic of a specific people or place; native; indigenous 2011 Freeman. All rights Reserved. Proprietary &Confidential. 51. Non-endemic opportunity: Medical exampleEndemic: Medical &pharmaNon-endemic: Non-medical, but related topatient healthNon-endemic: Unrelated topatient health physician asconsumer 2011 Freeman. All rights Reserved. Proprietary &Confidential. 52. Big brand sponsorships 53. Non-endemic exhibitorsWhat is the point of the jewelry beinghere? It takes away from those of useducating.I did buy some earrings, though. 2011 Freeman. All rights Reserved. Proprietary & Confidential. 54. Semi-endemic options for primary care Mattress vendorHealth-conscious restaurant chain Gym membership 2011 Freeman. All rights Reserved. Proprietary &Confidential. 55. Technology 2011 Freeman. All rights Reserved. Proprietary &Confidential. 56. Video Wall Sponsor ads Sponsor logos Event content AABB56 57. Booth Videos 58. Show TV 2011 Freeman. All rights Reserved. Proprietary & Confidential. 59. Seek new buckets of money New product categories New budgets Appeal to specific exhibitor needs Targeted attendees Greater engagement Year-round, multi-mediaClosing thoughts 2011 Freeman. All rights Reserved. Proprietary &Confidential. 60. 2011 Freeman. All rights Reserved. Proprietary & Confidential. EndMelinda Kendallmelinda.kendall@freemanco.com508-923-5266