WIPRO TECHNOLOGIES

Presented by,

SIVA PRIYA S

External EnvironmentPolitical & Legal Environment

1977 – IBM had to leave India. Wipro utilized the opportunity . 1979 diversified into IT Industry. India’s 1st computer maker.

Technical Environment 1990 – Liberalization – All Industries started understanding importance of technology improvement in their businesses. Wipro Technologies – started providing customized business related software products. ERP, Six Sigma, BPR – started Six Sigma consultancy services.

Demographic Environment Women’s education – From 25% to 65% (2011) IT Industry – 30 % of workforce is women Wipro employed women’s and increasing it’s workforce from 13 % to 20 %

Porter’s Five Force ModelThreat of New Entrants: High

Low- Investment cost, Switching cost

Bargaining Power of Suppliers: Low

Suppliers – HR consultants, H/W components suppliers In India availability of S/W skilled people is high High number of H/W parts suppliers

Bargaining Power of Buyers: Low So sustainability of buyers is high

Customized and full solution

Threat of substitutes: High Low investment needs

Threat of Rivals: High Potential Same sized competitors Same pricing levels

Internal EnvironmentIntro: 1945 - Western India Palm Refined Oil Ltd

1960’s - Consumer Goods1976 – Engineering - Hydraulic Cylinders Manufacturing1980 - IT Industry1990 – Wipro – GE Medical systems

1991 – Industrial Lighting

Over all View: Stunning Growth (2002 to 2007 – 450%) 30% share of S/W Industry - Wipro Technologies - 2nd in Indian. 3rd in world Market. 25% Share in ITES - Wipro BPO,KPO – 3rd in India.

Keys: Quality Innovation

Alliances with global top companies Continuous Six Sigma implementation and improvement.

SWOT Analysis STRENGTHS WEAKNESSESGlobal R & D Facility Not concentrating in Domestic Market.Vast Client Database Attrition rate – T&D cost more Brand ImageInnovation with QualityGreen Thoughts

OPPORTUNITIES THREATSHuge Global and Domestic market to grow Increasing cost of Human CapitalNew Emerging Technology Intense rivalry in IT industryNeed of innovative products Threat of new entrant is highNeed of customized products

SuggestionIncrease global presence.Continue “Green Practice”.Continue Dynamic High Technology Strategy.

ConclusionKnown for innovation, process oriented approach.

So continuing them with “Green Thoughts” will be more innovative.

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