winter 2013 - international beverage dispensing equipment

IBDEAReportPresident’sMessageBy Brian KintKint Beverage Concepts

Winter ‘13

TM

Well my friends, as the song says, the time has come, to raise the roof, have some fun, throw away the work to be done, and join us in Florida! I can

hardly believe it’s been two years since I became President of the association. We’ve done so much as an organization and the future holds great things to come. As I look back on the challenges and the opportunities to grow personally as well as the growth of the organization, I am proud. In my years in IBDEA, I’ve seen it grow from a group of friends to an international group reaching out to help all.

In the past couple of years we’ve seen the publication of our first Sanitation Guidelines. This is the first of what I see will be many to come. On the education front, we’ve grown from a basics school to an all-around introduction to the beverage industry. We now have a sustainable advanced school, with other training opportunities in the future. We’ve partnered with ISBT, the International Society of Beverage Technologists, and have had opportunities to expand our reach into the industry. It’s the direction and passion that each one of us has for our companies that leads us to come to our annual conference to learn how to have better companies, a stronger IBDEA, and a stronger industry. It shows through the members of IBDEA. I’m proud to be a member, and I’m proud to have been the leader these past two years. I see the direction of IBDEA moving forward and working together more closely as other guidelines and programs are created. We may not be big but we are strong.

I look forward to seeing everyone at conference this year. It is really the place to come together, raise the roof, have some fun, and throw away the work to be done, by understanding that your issues are not as big as they seem with the support of your friends at IBDEA. Together we will become great, strong and proud.

Thank you for the opportunity to share my experiences and gain so many more, to learn how to have better company, and most of all to enjoy the company of so many that I consider friends. May the next years be just as wonderful. See you on March 7!

Brian KintKint Beverage [email protected]

SAVE THESE DATES…March 7, 2013 BOARD MEETING, Weston, FL

March 7 – 13, 2013 2013 ANNUAL CONFERENCE & PRODUCT FAIR, Weston, FL

March 10, 2013 BOARD MEETING, Weston, FL

April 29, 2013 ISBT, BevTech 2013, Ft Lauderdale, FL

May 18, 2013 NETWORKING EVENT During the National Restaurant Association Show Chicago, IL

May 19, 2013 BOARD MEETING, Chicago, IL

January 17-19, 2013 Beverage Dispensing Equipment School Facilitated by Briant Kint of Kint Beverage Concepts, Harrisburg, PA

Spring 2013 Beverage Dispensing Equipment School Facilitated by Russ Prickett of Pricketts Distributing Location TBA

Fall 2013 Advanced Equipment Troubleshooting School Facilitated by Russ Prickett of Pricketts Distributing Location TBA

REGULARLifestyle Beverageswww.lsbeverages.com

926 N. Oak Lawn AvenueElmhurst, IL 60126

Contact James Fayette at [email protected] or

630-941-7000.

Welcome New Members

TM

Winter Blues... Florida Here We Come

With dynamite workshops to be

led by Boaz of Boaz Power and oth-ers, plus 2 scheduled Open Forums,

the learning should be hot and heavy.

Add to that the product fair, hospitality suite, spouse/partner events, meals, golf, Everglades Tour, etc., etc., and there can’t be a better value opportunity or fun time for any of us. (Don’t forget the product fair passport prizes and the 50/50 Drawing).

Your registration includes:• Welcoming Event• 3 Breakfasts• 3 Lunches• 1 Opening Reception• 1 Opening Dinner• 1 Closing Cocktail Reception• 1 Closing Dinner• 6.5 Hours of Product Fair• 6.5 Hours of Workshops• 2.5 Hours of Open Forums

(Freewheeling member discussions on common challenges & issues)

• 1 Chocolate Challenge• 1 Golf Event• 1 Everglades Tour• 3 Evenings Hospitality Suite• 1 Keynote Address by Boaz

Rauchwerger of Boaz Power• Spouse/Partner Events: Let’s Get

Acquainted, Chef’s Experience, Yoga, Water Aerobics

Business solicitations are limited during the product fair to those companies who display. There are a limited number of booths available.

Contact us now.

REGISTER NOW! DON’T WAIT!

Thanks to OurSponsors!

CONFERENCE

What we learn in

goes home with us

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What we learn in

goes home with us

CONFERENCE

A Thought For Your DayBy Mark Simon

Thanks to Mark Simon of Sodibar in Washington, DC. Mark is a Past President of IBDEA.

If you have ever read any of Frederick Reichheld’s books

on customer retention, you will understand clearly the follow-

ing points. “The instant you fall into the trap of trying to service everybody, you’re not going to be the best for any-body”. That is one of his more famous lines.

For any small business the hardest thing is to turn away a new customer. We are all competing for the same custom-ers to begin with. The real fact is what makes a customer. Someone who costs you money is really a liability – not a customer.

Sometimes customers all but advertise their undesirability. These are customers we do not want. We’d like to lose them. We seem to always be fighting with them over mon-ies, service, and deliveries or just about anything they can gripe about.

We often receive a phone call from the past potential cus-tomer who had complained about our pricing or delivery policy but now realizes you get what you pay for. The smart thing to do is to invite him to take his business elsewhere. It is tough to do. But sometimes you just need to fire that customer.

This is easier to do when a company has a policy of what makes a customer worth having or knows where the pa-rameters are that work both for you and your customers. If a customer is not willing to work together at a price that is fair and reasonable, you probably would do better to just say goodbye.

In quoting the past president of Taco Bell – John Martin: “If you wait until it’s broken to fix it, there may not be anything left to fix….Innovate or evaporate.”

How To Develop Your Great Future By Boaz Rauchwerger

After doing a recent seminar in Columbia, South Carolina, I had the opportunity to interview the CEO of another company that is succeeding in the current economy.

I spoke with Ben Arnold, the President of Arnold Companies. They are commercial real estate developers and a construction company. Ben had started the property management portion of the company in 1994 and Arnold Construction in 1995.

Before forming his companies, Ben’s family had a base of some small properties in the early 90’s. From that, they branched out to multi-family units, office, and industrial buildings. The combined companies now have nearly 50 employees.

Like many companies, the Arnold Companies have gone through some challenges with the economy in the past few years. As Ben told me, “We’ve had some struggles with existing tenants moving out of buildings. We’ve had to re-negotiate some leases like a lot of other landlords around the country.

But, we’ve been able to be flexible, to work with out tenants, and to treat them as if we’re partners – not just landlord versus tenants.”

I asked Ben what he did, in recent years, to keep his attitude positive. He stated, “It was a number of things. I surrounded myself with good people. I also kept my body in shape and I looked into the future. We worked at predicting the cycle and where we are in the cycle. And, knowing that a better day is coming.”

I learned that, at the Arnold Companies, they do some innovative things when it comes to renovating apartment buildings.

“Our niche,” related Ben, “is renovating low-income housing in rural communities. What makes us different is that we do it while the tenants are living in the units.

They leave in the morning and they come back at night and we’ve replaced the kitchen cabinets, appliances, and vinyl. And, if we have to carpet and paint, we do that on another day.

It’s really a methodology of moving people around, organizing what they do, and our clients maintain their cash flow while we’re doing the work.”

When I asked Ben for his advice for anyone who is struggling with the current economy, he said, “Don’t lose hope. Surround yourself with good people. And, recognizing opportunities is the key to success. Opportunities go by every day and, if you’re focusing on the negative, or dwelling on what’s going on right this second, you’re missing the opportunities right in front of you.”

Thus, the secret to Ben’s success is that he’s looking forward rather than backwards. I think that’s a very important point for all of us to keep in mind as we develop our own futures.

An Uplifting Affirmation

I look forward toward great opportunities...

Boaz Rauchwerger, whose parents escaped from Europe in the late 30’s, was born in Israel. His family immigrated to the United States when he was 9. Although unable to speak the language at the time, he became a radio newscaster by the time he was in high school. Boaz has been a newspaper publisher, owned his own adver-tising agency, and has produced corporate films as well as a network television show. His Tiberias Success Formula has helped thousands of professionals, executives and employees to enhance and supercharge their careers and their lives. Over a 25-year span, Boaz, author of The Tiberias Transformation – How To Change Your Life In Less Than 8 Minutes A Day, has conducted thousands of seminars interna-tionally on goal setting and high achieve-ment. He has taught over half a million people how to supercharge their lives, their careers and how to add Power to their goals. His innovative program, for individu-als and corporations, is a simple and highly effective process for high achievement. Boaz’s program is uniquely interactive, enthusiastic, fast-paced, humorous and ap-plicable immediately!Boaz produces a popular high performance newsletter that is e-mailed to thousands of people worldwide each week. and now it is an Internet TV Show - Boaz Power TV.

For more information about Boaz, please visit: www.boazpower.com

Boaz will be the keynote speaker at the 2013 IBDEA Conference. He will be presenting “Prosperous Marketing Ideas That Will Take You To The Next Level”.

4 Keys To Exiting Your StartupEven if you’re at the early stages of a startup with no intention of leaving, having an exit strategy is crucialby Mark Tepper, CFP, Special to Upstart Business Journal August 13, 2012

Thinking about starting a business? You might as well ponder your potential

exit strategies at the same time—even if you plan on running your company for a lifetime. The reality is that most entrepre-neurs don’t begin to plan their exit until an economic or life event forces their hand, neglect that can sabotage the return on a life’s investment of ideas, time, energy, and capital.

Typically, successful entrepreneurs pour countless hours into nurturing their business and managing it for growth. Weeks, months, and even years are devoted to developing processes and procedures for running the business, but barely hours or even minutes are spent on developing an exit strategy for the business owner.

Failure to plan for a graceful, financially advantageous exit from your business becomes especially problematic when the business’s value is a core component of the retirement nest egg. A well-conceived exit strategy can facilitate receipt of the maxi-mum sale price and help ensure a comfort-able retirement.

Start from square oneAs a business’s sale is considered, it is im-portant to start from square one. Detach yourself from your role as owner and begin to view your company through the eyes of a prospective buyer. Potential buyers will pay a multiple of your cash flow (typically earn-ings before interest, taxes, depreciation, and amortization, EBITDA) based on how risky they perceive your business to be. Quite simply, the more risk, the lower the mul-tiple. Therefore, the two-pronged goal is to increase your EBITDA while simultaneously minimizing risk in your business.

It is important to simultaneously develop a financial plan. For many entrepreneurs, the business is their retirement nest egg, so inte-grating business and personal planning will help determine the sale price needed to fund a retirement lifestyle. This approach will also help the entrepreneur map the best course of action to reach their target valuation.

Bullet-proof your business modelStructure the business so that it’s indepen-dent of you. Businesses that are dependent on the owner become very risky investments once that individual departs. To put this into practice, appoint or hire someone to operate the daily business activities and learn how to govern the company from a distance.

Once an individual is identified to manage the business’s day-to-day operations, make sure that he and other key employees will stay with the business. Key employees may be vital to the deal, so ensure that noncom-pete agreements are in place. Also, consider setting up nonqualified deferred compen-sation plans for those key employees with vesting schedules which will entice them to stay with new ownership after the sale.

Next, document systems and procedures. A “how-to” instruction manual in running your business can’t be in your head. The busi-ness needs to be able to run like a well-oiled machine immediately after you’re out of the picture.

Organize your business’s financial houseAvoid overconcentration by making a point to maintain a diversified customer base. When a company relies on a significant per-centage of its revenues from one customer, it becomes a very risky business to buyers.

Ensure that financial statements have been reviewed and audited and are readily avail-able. All potential buyers will want to see at least three years of statements—and they must be clear and easy to understand. As the seller, you will want to back out any “lifestyle” spending that had been run through the company, such as car payments, meals and entertainment, or vacation costs. Removing these expenses will help to increase your EBITDA.

It is also important to have a plan to address unpredictable roadblocks such as lawsuits, HR challenges, or accounting issues, which could translate to a lower multiple.

Assemble your teamBefore weighing any offers or making it known that you’re in the market to sell, build a team that can guide you through this process. You will need CPAs, financial planners, attorneys, and investment bankers in your corner as you prepare to sell.

It’s important to put trust and control in the hands of one quarterback who has experi-ence with exit planning—and this person cannot be you. For most entrepreneurs, this is the first time selling a business, so recruit-ing a seasoned adviser is vital to overall success. Select an adviser who will align their best interest with yours. The anointed quarterback will act as the intermediary to ensure that the rest of your squad is synchronized.

Selling your business can take nearly as much time and effort as building it. Above all, remember that you cannot begin the planning process too early—minimum lead time to adequately plan is three to five years. Ideally, you start thinking about your busi-ness exit strategy the day your doors open so that you can properly groom it for sale.

Mark Tepper, CFP, is president and founder of Strategic Wealth Partners in Seven Hills, Ohio, a comprehensive wealth-management firm that specializes in planning for small-business owners. Tepper has conducted extensive research with entrepreneurs, particularly ex-amining the challenges they face in planning their exit and personal finances.

Thanks to Sandra Ray of Carbonics in Houston, Texas for submitting this article. Sandra is an IBDEA Board Member.

7AM 8AM 9AM 10AM 11AM Noon 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM

Thursday3/7/13

Friday3/8/13

Saturday3/9/13

Sunday3/10/13

Monday3/11/13

Tuesday, 3/12 | Departures

8 – 1 Board Meeting

7:45 - 8:15 Breakfast 3:45 - 5:45 Chocolate Challenge

7:45 - 8:15 Breakfast10:15 Refreshments

4 Refreshments

7 - 8 Cocktail Reception

8 - 2 Golf Event9 - 12 Everglades Tour

1:30 - 2:30 Regular Member Meeting2:45 - 4 Open Forum 2 | Member Discussion - Common Challenges & Issues12:15 - 1:15 Lunch

8 - 10 Dinner, Entertainment, 50/50 Drawing

4:15 - 5:15 Board Meeting8:15 - 8:30 General Meeting

9 - 11:30 Spouse/Partner Event, Yoga Session, Water Aerobics

8:30 - 12 Product Fair Tear-Down8:45 - 12 Workshop: Boaz Rauchwerger, Boaz Power

8:15 Opening Dinner10 - 12 Hospitality Suite

10 - 11:30 Hospitality Suite

9 - 11:30 Hospitality Suite

7:15 Reception10:00 Refreshments Lunch8 - 1 Registration8 - 1 PRODUCT FAIR SET-UP 1 - 3:30 PRODUCT FAIR

8:15 - 10 Workshop - 2012 Home Runs 9:30 -11 Spouse/Partner Acquaint/Reacquaint

10:15 - 11:45 Workshop

4 –7:30 Registration 6 – 7:30 Welcome Event

8 - 8:45 Breakfast 4:45 Refreshments8:45 - 9:30 Opening General Session

1 - 2 Awards Luncheon6 - 6:45 Associate Member Meeting

9:45 - 11 Keynote Speaker - Boaz Rauchwerger, Boaz Power11 - 1 PRODUCT FAIR 3:30 - 5:30 PRODUCT FAIR

5:30 Drawing For Passport Prizes2:15 - 3:30 Open Forum 1 | Member Discussion - Common Challenges & Issues2:15 - 4:30 Spouse/Partner Event - Chef’s Experience

Keynote Address:Prosperous Marketing Ideas That Will Take You To the Next LevelTo be delivered by Boaz Rauchwerger, Boaz Power

SCHEDULE OF

2013 SponsorsWe urge all members when making buying decisions throughout the year, please remember these industry suppliers and their tremendous support of IBDEA.

The Leader in Flavor Protection, Accuflex continues to set the standard in the beverage industry with its Bev-Seal Ultra® products which provide a flushable dual barrier system that protects your beverages from cross-contamination and other off-tastes. Our Series 974H Cabled Barrier Tubing/Hose Bundle

combines syrup tubes, water hoses and gas hoses all in one convenient cabled bundle for a one step installa-tion. accuflex.com

Automatic Bar Controls/Wunder-Bar Automatic Bar Controls/Wunder-Bar is the largest manufacturer of postmix flexhose soft drink dispensers in the world! Our Wunder-Bar products include our new Mark 4 post-mix flexhose soft drink and juice dispensers, hand-held flexhose liquor dispensing (rack) systems, our new “wireless” Skyflo liquor bottle pourer dispensing systems, Wunder-Bar Automated Rotary Sauce Dispensing systems, and Wunder-Bar hand-operated condiment dispensing systems. We offer “hands on” service school training for our soft drink dispensers and welcome you to contact us at the factory to schedule a class. If you’re ever in Northern California, please stop by our factory for a tour of our facility. Wunder-Bar - Setting the Standards for over forty-five years! wunderbar.com

Founded in 1932 and located in Coventry, Connecticut, the Charles Boggini Company specializes in manufacturing flavors for beverage syrups. Our flagship COLA concentrate has opened up new horizons for many IBDEA members. We continue to appreciate your efforts in spreading our flavors and believe you will appreciate our quality. Thanks for your support.David C. Boggini | Glen L. Boggini

Coca-Cola. Serving customers in the restaurant & hospitality industry.

Cooper Tea Company is known for its premium B.W. Cooper’s Iced Brew Tea concentrates, which are served nationally in foodservice operations (restaurants, offices, nursing homes, schools, universities, and convenience stores). B.W. Cooper’s Iced Brew Teas are unique in that they are real, brewed tea, packaged in a Bag-in-Box (BIB). No artificial flavors or colors are in our teas. Cooper Tea developed the first USDA-certified organic bag-in-box iced tea. The company also offers four teas which meet the Alliance for a Healthier Generation guide-lines for high schools. The current product line includes: Organic Unsweetened Tea, Classic Unsweetened Tea, Sweet Tea, Southern Sweet Tea, Pomegranate Tea, Tropical Green Tea, Honey & Ginseng Green Tea, Half & Half Lemonade Tea and Lemonade. Cooper Tea has been a proud Associate Member of IBDEA since 2005 and we are always interested in expanding our distribution network. To learn more, visit www.CooperTea.com.

Dr Pepper Snapple Group Inc. (NYSE: DPS) is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Peñafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com

For over 75 years, Pentair-Everpure has been a leading supplier to the foodservice industry worldwide. Everpure offers a full line of water treatment and conditioning products including precoat, carbon bock, and GAC filtration, reverse osmosis, and softening solutions for foodservice applications including ice, coffee/espresso, fountain beverage, steam and more. www.everpure.com

Fittings - Manufacturer of stainless steel fittings and aluminum cold plates for beverage dispensing systems.

Flojet, a Xylem brand, offers CO2 gas-driven and electric pumps for a number of beverage applications, including Bag-In-Box syrups and juice concentrates, draught beer, water boosting, carbonators, bottled water systems and condiments. In addition, we are featuring a new line of variable speed drive pumps specifically designed for the beverage market.

Manitowoc Foodservice is a leading supplier of beverage dispensing systems. Whether it’s soft drinks, juice, beer, wine or other beverage products, we have the equipment and parts you need to dispense it correctly. Manitowoc Foodservice features Servend, Flomatic, Multiplex and McCann’s branded beverage products. We look forward to working with you in 2013 and beyond! Visit www.manitowocbeverage.com. Bill Bixler, Vice President, USA Bottler Sales, Manitowoc Foodservice, 419-450-4500

McDantim, Inc. specializes in gas blenders for dispensing beer. McDantim, Inc. and our sister company in England have sold more than 100,000 blenders around the world for this purpose and serve as the industry leaders. Ours are the only blenders approved by Coors Brewing Company and Guinness Bass Import Company. Mixed gas dispensed with a Trumix® Blender offers a quality of dispense and ease of use that is unmatched. Used properly, it can save on beer and gas costs and protect the quality of the beer reaching the glass on all draft systems. As beer quality becomes a major concern for American beer drinkers, mixed gas will become one of the most important elements in a good draft system.

Micro Matic manufactures draft beer equipment and distributes in over 120 countries. Here in the U.S. we have four fully stocked warehouses ready to ship with most deliveries to the customer in 1-2 days. In addition we feature: The Dispense Institute Offering training for the draught professional at each of our warehouses. The Dispense Institute has both basic and advanced three day courses led by field-trained instructors using a hands-on, practical approach. www.micromatic.com World’s leading on-line resource for draft information 24/7. Read articles, shop, access e-training videos, and participate in the Beer Forum.

Since its inception in 1917 the Perlick Corporation has evolved into the premier supplier of bar and beverage dispensing equipment in the industry. Perlick equipment can be found in restaurant chains, hotels, stadiums, theme parks and breweries worldwide. Perlick’s Bar and Beverage Equipment Division manufactures equipment used in the bar environment to include refrigerated and non-refrigerated cabinets, stainless steel underbar equipment, washers, modular bar structures & beer systems. We offer the complete package. Joseph Restivo, Sales Manager-Beer Dispensing Products, Phone: 414-760-5036

PROCON Products, a division of Standex International, has been manufacturing high quality, dependable, hand-crafted rotary vane pumps for 60 years. PROCON’s brass pumps and stainless steel pumps are the industry standard for the carbonation, circulation and beer chilling industries. We value our relationships with the many Members of the IBDEA and welcome the opportunity to provide continued support and service to the organization and its membership. Jim Kelly, VP Sales, [email protected] and Jeff Kulikowski, Product Manager, [email protected].

Scholle Packaging, the Pioneer of Bag-in-Box, is committed to creating the highest quality packaging for retail, institutional and industrial products. For the beverage and dispensing industries, Scholle provides efficient, easy-to-use, easy-to-store, and easy-to-dispose-of packaging solutions that minimize user risk and environmental damage while maximizing cost savings. The result is economically-competitive and environmentally-considerate packaging that adds maximum value to the world-class customers we serve.

Pentair manufactures a wide variety of SHURflo-branded components and systems for the foodservice mar-ket, including beverage, beer, and water treatment. Pentair-SHURflo is a leader in technology for bag-in-box pumps and systems, including delivery, water boost and filtration systems.

January Birthdays Michael Stenson Accuflex January 3Diane Chewning Scholle Packaging January 4Ron Starman Autotap Corp. January 8Ron Rice Reliant Distribution January 17Aaron Sprinkle Multiplex January 18Steven Kelly Shamrock Group January 22Wally Stern Automatic Bar Controls/Wunder-Bar January 23Jean Pickin Pickin’s Co. January 24Michelle Jolly-Smith Pentair/SHURflo January 27Bob Finnie Carbonic Systems January 30Business Anniversaries Carbonator Rental Service January 1955

February Birthdays Michael Tannhauser Banner Equipment Co. February 2John Mutch III Whittle & Mutch February 3Jim Young Beverage Control February 5Bill Easton Federal Beverage Control of Colorado February 7Aaron Damon Damon Industries February 10Rocky Niehaus Nor-Cal Beverage February 13David Roseman Broward-Nelson Fountain Service February 13Sharon Katz Philadelphia Extract Co. February 15Mark Simon Sodibar Systems February 15Nate Katz Philadelphia Extract Co. February 16Bret Baker Automatic Bar Controls/Wunder-Bar February 17Michael Powell Desert Isle February 21David Prickett Pricketts Distributing February 22Russ Prickett Pricketts Distributing February 27Anniversaries Ron & Roni Starman Autotap Corp. February 6Dan & Jane Fallon McDantim, Inc. February 14Doug & Diana Damon Damon Industries February 15

March Birthdays Chuck Beatty Carbonics, Inc. March 2Mike Smith Pentair/SHURflo March 7Thomas Durana All-County Dispensers March 9Marianne Bridy Bridy Sales & Leasing Co. March 12Michelle Hendrickson Polar Bear of New York March 13Terrie DeMar American Beverage Systems March 16Gary Tugender County Fountain Supplies March 17Dean Marple Advanced Beverage Solutions March 19Marianne Carle Reliant Distribution March 20Eric Gaylord Manitowoc Foodservice March 20Celeste Dunkelberg Bar Beverage Control March 24Steve Dunkelberg Bar Beverage Control March 26Anniversaries Steve & Celeste Dunkelberg Bar Beverage Control March 2Aaron & Kim Sprinkle Multiplex March 2Wally & Sandy Stern Automatic Bar Controls/Wunder-Bar March 7Bill & Sharon Easton Federal Beverage Control of Colorado March 23Business Anniversaries Perlick Corporation March 1974

Special OccasionsEasy Local Online Marketing Tipsby Tony Gasparich, MC2

Did you know that 63% of small business owners use the internet to find information about local compa-nies and 82 % use search engines like Google or Bing? So how do you stand out from the crowd? One way is to use local SEO, or Search Engine Optimization. It’s easier than you think to promote your business on local search engines. Here are some tips to help….

Get A Profile – just log into Google Places, Bing, and Yahoo. Follow the prompts to enter your profile. This isn’t instant; you’ll have to verify your information before it’s posted, so be patient.

Upload Things – pictures, videos, logos. The search engines like it when they see photos. Create a short video and upload it to YouTube as well.

Submit Your Site – sites like Localeze offer free listings.Make sure you have your local address and phone number on your site. You can also have your customers submit reviews – just put the request in your email signature, your invoices, etc. Make sure you periodically check to see how you are being reviewed, it can help you refine your business practices and improve your services.

MC2 offers a SEO service for local businesses, it’s afford-able and effective. Contact Tony at 717 606-2146 to see how we can help.

IBDEA Members At the 2012 Conference

March 7-12, 2013Our special rate with the Bonaventure Resort & Spa, Weston, Florida is $189/night (includes resort fee and complimentary in-room internet). To make reservations by phone, call 800-327-8090 and reference International Beverage Dispensing Equipment Association. To book

of ibdea.org or go to: https://resweb.passkey.com/go/IBDEA2013

Your registration includes admission to the Thursday Night Welcome Event, 3 Breakfasts & 3 Lunches, Opening & Closing Receptions and Dinners, Product Fair Exhibition, Workshops, Meetings, Keynote Speaker, Golf* & Alternate Activities*, Hospitality Suite and Spouse/Partner Events. Social Registration includes admission to the Thursday Night Welcome Event, Opening & Closing Receptions and Dinners, Hospitality Suite and Spouse/Partner Events.

Full refund if canceled in writing prior to 12/31/12. Cancellations received after 12/31/12 will be subject to a 50% penalty. No refunds will be made after 1/31/13.

Registration Form

Company Name

Address

Attendee 1 Name

Attendee 1 Email Address

Attendee 2 Name


Attendee 3 Name


Registration Fees IBDEA Member Representative $595/person SPECIAL-First Two Registrants** $995 total Social*** $295 Nonmember $1595/person

Number of Attendees AMOUNT DUE $

❏ Check Enclosed - make payable to IBDEA in US funds. ❏ Pay By Credit Card ❏ Visa ❏ Mastercard ❏ American Express

Cardholder’s Name

Account # Expiration Date

Billing Address

City, State, Zip

Signature

IBDEAPO Box 248 • Reisterstown, MD 21136877.40.IBDEA(42332) • 410 602-0616 fax 410 [email protected]

The 2013 Conference will be held at the BeautifulBonaventure Resort & Spa250 Racquet Club RoadWeston, Florida 33326

*Additional charges may apply.**Any combination of members, spouses, etc.***Accompanying Registered Member Attendee

PO Box 248Reisterstown, MD 21136

TM

INSIDE THIS ISSUEPresident’s Message, 2013 Conference Schedule, Conference Registration Form, How To Develop Your Great Future, Conference Sponsors, and much, much more!

The Excitement? The Anticipation? The Learning?The IBDEA Conference is a great opportunity for employees to broaden their horizons, make new connections, and expand their knowledge. Now we’re making it easier for your employees to take the plunge with our special

FIRST TIMER OFFERSAVE 50%!We are offering a 50% Discount for first time attendees to the 2013 Conference.

Take advantage of this special offer by contacting us and mentioning the First Timer Offer. This offer is restricted to current employees of Regular Members and is limited to the first 8 registrants.Remember

Your FirstTime?

winter 2013 - international beverage dispensing equipment

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