Winner! Winner! Gamifications Impact on Generational Talent

Download Winner! Winner! Gamifications Impact on Generational Talent

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With the recent surge of gamification on the scene, a lot of people are left wondering, what is gamification? Well if you find yourself in that crowd then this one-hour, Findly sponsored, webinar hosted by Jim Wexler will be one you cant afford to miss. In this webinar Jim will discuss the impact of gamification on our culture, various gamification processes to apply to your organization to engage audiences, what you can do to plan for the next generation of data-driven consumers, and much much more! This webinar will leave you not only much more informed of the recent surge that is gamification but also have a better understanding of some the organizations that already have put gamification into practice in their workplace, and with very positive results. This webinar with Jim Wexler will be invaluable to anyone considering, curious or even interested in this new trend that is gamification.

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<ul><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> Game Thinking to Rethink Talent Acquisition </p><p>JIM WEXLER </p><p>ERE.net </p><p>4 . 16 . 2014 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> TO REACH 50 MILLION TOOK </p><p>Print 100 years </p><p>Radio 38 years </p><p>TV 13 years </p><p>Internet 4 years </p><p>iPod 3 years </p><p>Facebook 9 months (100 million users) </p><p>iPhone 9 months (1 billion downloads) </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> RETHINK AGAIN </p><p>Content is no longer </p><p>entrenched in websites. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A PLATFORM THEY PREFER </p><p>Saatchi &amp; Saatchi Study, 2011 </p><p>How would you like to hear </p><p> about a brands new product? </p><p>Every day, almost 50% of employees play at work </p><p> 20% play for 1-5 hours </p><p> 58% say it is important for </p><p>brands to be fun and playful </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Play is Natures learning engine </p><p>Play makes Dopamine flow </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>As we play, we LEARN </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> How games </p><p>are made </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> How games </p><p>make us </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications A. How we got here </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>GAME-BASED EVOLUTION </p><p>97/04 Pioneer of Advergames: Coke, Reebok, Taco Bell </p><p> General Mills Big G All Stars GAPKids National Promotions Purinas Incredible Dog Challenge </p><p>05/12 Talent Assessment for Deloitte Orientation for Goldman Sachs Leadership Sim for MetLife </p><p> Insurance Learning Game for AXA Showtime Learning Destination Consumer Orientation for Cablevision/Optimum </p><p>13/14 Behavior Change </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>How We Got Here </p><p> Game-based Learning </p><p> Game-based Thinking </p><p> Engagement and Behavior Change </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications A. How we got here </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications B. Gamification 101 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A form of art in which players </p><p>make decisions in order to manage </p><p>resources through game tokens </p><p>in the pursuit of a goal </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Games are </p><p>nonlinear. </p><p>Games provide </p><p>freedom of action. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Game token = </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>sense of place </p><p>role-play (take on a persona) </p><p>socialization is key </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>the problem </p><p>with REALITY </p><p>state of FLOW </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Gamification 101 </p><p>Playfully inducing behavior </p><p>Distinguishing between </p><p>extrinsic and intrinsic </p><p>motivational triggers </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Extrinsic Rewards &amp; Motivators </p><p>The Carrot </p><p> Tangible, expected and gimmicky </p><p>A kind of MSG you sprinkle on any </p><p>interface. </p><p>Its never just a game or just an experience. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Intrinsic Rewards &amp; Motivators </p><p>Comes from within </p><p>A sense of inner progress and meaningful journey: </p><p> Mastering challenges </p><p> Self-driven learning &amp; accomplishment </p><p> Belonging </p><p> Peer recognition </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Three Essential Drivers of Motivation 3.0 </p><p>Autonomy </p><p>Mastery Purpose </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Pretty Wrapper Yucky Candy </p><p>You cannot increase the intrinsic value of something by adding game mechanics. You CAN make the value more visible. You CAN change the paradigm and context from user to player increasing their engagement. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>GAMIFY EVERYTHING? </p><p>APPLICATIONS WEBSITES &amp; MOBILE ENTERPRISE SYSTEMS </p><p>YOUR ENGAGEMENT LAYER </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Rewards are not achievements otherwise this would be the funnest game ever </p><p>Earn </p><p>1,000,000,000,000 points! </p><p>Score: 964,000,000,000,000 (You rock!) </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Missing Ingredients: </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Missing Ingredients: </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Games are not fun because theyre games. </p><p>Games are fun when when they are well-designed. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Game Thinking </p><p>rather than </p><p>gamification? </p><p>Source: Andrzej Marczewski </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Move through a </p><p>Game Thinking </p><p>Continuum </p><p>Source: Andrzej Marczewski </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications B. Gamification 101 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications C. Examples </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> Gamified </p><p> Avatar-based </p><p> Learning scenarios </p><p> Measure Competencies </p><p> Virtual Coach </p><p> SaaS platform </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Account Notes: </p><p>When Gerald meets with salespeople, </p><p>he likes to get right down to business. </p><p>Dont bother asking him to lunch, he wants to keep the relationship on a </p><p>professional level at all times. </p><p>LinkedIn Summary </p><p>Gerald Forsythe </p><p>Technology executive </p><p>with operations experience. </p><p>Education: BS Comp.Science OSU MBA UCLA </p><p>Current: VP, Technical Operations </p><p>With: Argon, Inc </p><p>Rapport Building </p><p> Recognizing Personality Types </p><p> Making a Positive First Impression </p><p> Becoming a Trusted Advisor </p><p>UNIVERSAL SALES SKILLS </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Helping sales management improve </p><p>sales productivity </p><p>A tool to assess and fine tune the </p><p>selling competencies </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Provides management with a real-time view into the competencies of their team </p><p>A coaching tool for management </p><p>Tells employees where to reinforce and remediate </p><p>MEASURE COMPETENCY </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Road Ahead Game </p><p>An interactive career interest </p><p>experience </p><p>Takes the player on a journey about </p><p>their aspirations, activities, and skills </p><p>in different job roles. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Big Data for Human Capital </p><p>An opportunity to combine: </p><p>The engagement power of games </p><p>The value of career direction and advice </p><p>The power of Big Data to deliver insight into </p><p>participant fit and viability </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Target </p><p>Prospective talent </p><p>High School or College aged 17-27 </p><p>Games are a go-to platform for entertainment, learning, and networking and now to experience Career Development and the employer </p><p>brand. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Opportunity for Employers </p><p>A value-add to targeted students: </p><p>Road Ahead provokes insights around potential </p><p>career paths. </p><p>Supports recruiters: </p><p>Road Ahead highlights prospects with skills and </p><p>characteristics worth further exploration. </p><p> 41 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Game Experience </p><p>Endless running games. Popular. </p><p>Addictive. No learning curve. </p><p>Perfect for killing a little time. </p><p>The pursuit of Personal Knowledge, </p><p>beautiful graphics, and fun gameplay </p><p>make Road Ahead a relevant entry into this game genre. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Game Experience </p><p>Q&amp;A sessions on the Road Ahead </p><p>Q&amp;As are visual challenges that delight the </p><p>eye and engage the player </p><p>After 15 minutes or so of play, the game </p><p>yields the data needed to develop the </p><p>player personality profile </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>How it Works </p><p>The Road Ahead game delivers career perspective and links to occupations that </p><p>match well with personality </p><p>Leverages a proven approach used by 35 </p><p>million people worldwide . </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Add Employer Criteria </p><p>Proven predictors based on pre-validated </p><p>competency-based Psychometrics library </p><p>Identify the skills and characteristics required for </p><p>job success </p><p>Delivers insight about participant fit and viability </p><p>45 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Game Reporting </p><p>A Feedback Report of the players personality is instantly produced as the game ends that </p><p>includes: </p><p>Their Summary Code and a list of occupations </p><p>that correspond to the players personality. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Game Reporting </p><p>For the employer, a Talent Report output highlighting the candidates strengths and weaknesses and degree of fit. </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Cast a Wide Net </p><p> College students </p><p> Summer interns </p><p> Existing employees </p><p>1MM students? </p><p>500 campuses? More? </p><p> 48 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Fueling Conversation </p><p>Built-in hooks to Facebook and Twitter </p><p>Share scores and game adventures. </p><p>One-click invites friends to play. </p><p>Leaderboard posts scores and personas </p><p>Show players college to fuel interschool competition. </p><p>49 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications C. Examples </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>A. How we got here B. Gamification 101 C. Examples D. Implications D. Implications </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p> Timeless Desire for Attention </p><p> The Narcissism Gene </p><p> Six Degrees </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Friend Procurement </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Sum of our Datapoints </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Sum of our Datapoints </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Sum of our Datapoints </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>People want the real thing </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>When 3D supplants HTML </p><p> AI will play a role </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Next needed step in creating </p><p>a realistic experience: </p><p>Adaptive Interactivity </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Avatars with emotional depth Socially fluent with friendly features The perception of trustworthiness and friendliness Indistinguishable from humans </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>CLARKES LAW </p><p>"Any sufficiently advanced technology is </p><p>indistinguishable from magic." </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>No longer able to </p><p>tell whats real </p><p>Simulacra = copies of things </p><p>that no longer have an original </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. 6</p><p>3 </p><p>Blurring the line between machine, and flesh and blood </p><p>New robots interact with humans as children do </p><p>Early attachment process </p><p>Capable of expressing anger, fear, happiness, and pride </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Blurring the line of our interface with </p><p>the machine </p><p>Wii. Xbox Kinect. Google Glass </p><p>Still need the emotional and neural </p><p>connection to simulate life </p><p>6</p><p>4 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>The Singularity Transcend the limitations of our biology </p><p> Fully map and upload our brains to machines </p><p>Kurzweil says Get ready </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>"Any sufficiently advanced technology is </p><p>indistinguishable from magic." </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>"Any sufficiently advanced technology is </p><p>indistinguishable from magic." </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Deliver value through </p><p>Learning Experiences </p><p>Big Themes for </p><p>Emotional Connection </p><p>Measure Response </p><p>through Data Functionality </p><p> 68 </p><p>the secret sauce </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Move </p><p>towards </p><p>Game Thinking </p><p>6</p><p>9 </p></li><li><p>PROPERTY OF EXPERIENCES UNLIMITED. </p><p>Jim Wexler @JimWexler </p><p> jim@experiencesunlimited.com </p></li></ul>