M S cWINE MANAGEMENT

2021

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YOU HAVE ARRIVED AT THE BEST PLACE TO EXER-CISE YOUR PASSION: BURGUNDY, THE HEART OF THE GLOBAL WINE AND SPIRITS ECONOMY. SURROUN-DED WITH POWERFUL SECRETS OF WINE AND SPIRITS PRODUCTION, COMMERCE & INNOVATION, TAKE FULL ADVANTAGE: BE ENGAGED, COMMITTED, CURIOUS, ADVENTUROUS.

SAY YES TO ALL AROUND YOU. TASTE EVERYTHING, ALONE AND IN COMBINATION. TALK TO EVERYONE, FOR WHAT YOU MIGHT LEARN. CHALLENGE YOURSELF. LET YOUR LOVE OF THE WINE AND SPIRITS BUSINESS SHINE THROUGH.

BLOOM WHERE YOU ARE PLANTED! THIS IS YOUR TIME TO BECOME THE BEST POSSIBLE VERSION OF YOU. EMBRACE TRADITION WHILE YOU CULTIVATE AND LEAD CHANGE.

DIVE ININ BURGUNDYINSIDE WINE AND SPIRITS

Pierre JOULIÉDirectorMSc Wine Management

Directeur de laSchool of Wine & Spirits Business

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Pierre JOU L I É

Regardless of the nature of your experience and education, if you have a passion for the wine, beer and spirits world, you can have a place amongst us.

You feel the magic linked to the production process and you want to learn how to do business in the wine, beers and spirits industry. Even if you don’t have a specific proficiency or if you have already shown interest with only a small professional experience, then the MSc in Wine Management is suited for you.

Learning the key points of all the main operational functions, all doors will stay open for your future profession. Should you want to work in sales, communication, marketing, management, finance, logistics, even running a wine shop or creating your own business. We are able to provide you with the knowledge you need to achieve your goal.

The MSc Wine Management is a great opportunity for you to acquire and develop an expertise in the wine, beer and spirits world.

EDITO-rial

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the school of wine & spirits business

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1ACADEMIC EXCELLENCE • Double accredited by AACSB and EQUIS, Burgundy School of Business is ranked among the top 1% of business schools in the world • The Specialised Master in International Wine & Spirits Business (MS CIVS), the longest standing international programme, is ranked no.1 in France and no.3 in the world (Eduniversal 2020)

• The MBA Wine & Spirits Business is ranked second best international MBA taught in France (Le Moci 2020)

• A world-recognised programme portfolio: MBA, Specialised Masters, MSc and Bachelor programmes, all featured in the top international and national rankings

HOLISTIC KNOWLEDGE

• Product-Business-Sector Skills: courses dedicated to production methods, tasting techniques and the world’s wine and spirits markets, all taught by School of Wine & Spirits Business professors and the Burgundy University’s Jules Guyot Institute.

• The international benchmark WSET 2 or 3 professional certificate incorporated into all programmes, providing a significant career boost for all graduating students

• Management skills: modules dedicated to Marketing, Management, Law and Finance, as applied to the wine and spirits economy

• Entrepreneurship skills and the design of a business plan• Field trips to iconic wine and spirits markets and to the most renowned French

vineyards

The Tasting Room

UNRIVALLED FACILITIES

The first of its kind in the world entirely dedicated to education and research into wine and spirits management: • The Wine & Spirits Business Lab, a behavioural

research laboratory dedicated to the world of wine and spirits

• The Tasting Room, a state-of-the-art room comprising 32 fully equipped places for tasting classes and research activity

• The Cellar, a 12-degree storage cellar, a showcase situated at the building’s entrance and housing the institution’s collection of bottles; a prime resource for more informal tasting sessions

• The Spirits World, an area specially dedicated to spirits

• The Business Lounge, a sophisticated and elegant reception area

GUIDANCE EVERY STEP OF THE WAY

• Courses delivered in face-to-face, small group set-ups (20-30 students on average), facilitating the learning process, and dialogue between and follow-up of students

• A career and a coaching center designed to support students in setting up their professional project and in looking for internships and job

• One-on-one assistance with the admissions procedure, visa applications, and finding accommodation

• Personalised guidance, including an integration week and team building activities

A VARIETY OF STUDENT AND STUDY PROFILES

• The student cohort represents around 20 nationalities from five continents on campus per year

• Programmes promote the acquisition of multicultural soft skills specific to the Wine & Spirits Industry

• Class dynamic that contributes to the creation of a professional network

A WINE AND SPIRITS NETWORK LIKE NO OTHER

• A 2000-strong alumni network plus the support of the 16,000-strong global BSB alumni community

• Track-specific expert partners, representing the areas of Import/Export, Distribution, Production, Marketing and Innovation.

• Regular contact with industry leaders based in France and abroad (including the Americas and Asia) via courses, conferences, field trips.

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180STUDENTS A YEAR

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PROGRAMMES- MBA WINE & SPIRITS BUSINESS- SPECIALISED MASTER IN INTERNATIONAL WINE & SPIRITS BUSINESS (CIVS) - MSc WINE MANAGEMENT- BACHELOR - LEVEL WINE TOURISM SPECIALIZATION

30 YEARS OF EXPERT KNOWLEDGE

DEDICATEDRESEARCH PROFESSORS1 MASTER OF WINE

EXPERTS IN THE WINE & SPIRITS INDUSTRY

20 N AT I O N A L I T I E SF R O M 5 CO N T I N E N T S

1st I N T E R N AT I O N A L I N S T I T U T E D E D I C AT E D T O T H E T R A I N I N G A N D R E S E A R C H I N T H E M A N A G E M E N T O F W I N E & S P I R I T SNo 1SPECIALISED MASTER IN INTERNATIONAL WINE & SPIRITS BUSINESS IN FRANCE (EDUNIVERSAL 2020)No 2 BEST INTERNATIONAL MBA(LE MOCI 2020)

KEY FIGURES OF THESCHOOL OF WINE & SPIRITS BUSINESS

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A FACULTY THAT COMBINES ACADEMIC EXPERTISE AND INDUSTRY KNOW-HOW

PR STEVE CHARTERS PhD, Master of Wine

I have the dual role of teacher and researcher, my studies focusing on consumer behaviour and the links that exist between wine and where it is grown.I am also a member of the Institute of Masters of Wine, a global network of 400 Masters of Wine spread over thirty countries worldwide. One of my aims is to help School of Wine& Spirits Business students take full advantage of the network and expertise I have to offer.

THE FACULTY• Dr Jérôme Gallo, Director of the School of Wine &

Spirits Business, Professor of Economics• Dr Lara Agnoli, PhD, Professor of Economics and

Marketing• Dr Yann Chabin, Professor of Management• Claude Chapuis, Professor of Wine-growing andCulture,

Wine Writer and Journalist• Pr Steve Charters, PhD, Master of Wine, Professor

of Marketing• Laurence Cogan-Marie, Professor of Marketing and

Wine Tourism • Pr Nikos Georgantzis, Director of the Wine & Spirits

Business Lab, Professor of Experimental Economics• Pr Théodoros Georgopoulos, Professor of International

Law, lawyer specialising in wine and spirits, expert advisor to the European Commission, Director of the Institut Georges Chappaz (Wine and Champagne Institute), Chairman of the Greek Wine Producers Association

• Pierre Joulié, Director of the MSc in Wine Management, Associate Professor of Finance

• Dr David Ménival, Adjunct Professor and Director of the Champagne branch of Crédit Agricole Grand-Est

• Frédéric Mercier, Director of the Specialised Master in International Wines & Spirits Business, Associate Professor of Marketing and Entrepreneurship

• Pr Jean-François Outreville, Adjunct Professor specialising in the wine economy

• Jacques Thébault, Director of the MBA Wine & Spirits Business, Associate Professor of Marketing, International Business & Leadership

• Dr Jean-Christian Tisserand, Professor of Economics

The School of Wine & Spirits Business faculty consists of both academic experts including Steve Charters, a Master of Wine and highly experienced professionals working in the industry.Their aim is to conduct top-level research activity that can be used to enrich the content of the programmes, whilst nurturing close ties with the sector and the companies operating within it.

GUEST SPEAKERS60 academic and professional guest speakers from the French and international worlds of wines and spirits, including recent appearances from:

• Garvin Brown, Chairman of the Board, Brown-Forman

• Laurent Cutier, Brand Director Tequila Avion Pernod Ricard USA

• Mathieu Duchemin, Managing Director, Moët Hennessy Diageo Singapore/Malaysia

• Bruno Le Breton, Owner-Oenologist, BLB Vignoble• Hadrien Mouflard, Managing Director, Champagne

Ayala & Co• Jolana Novotna, Europe Export Director, Maison

Joseph Drouhin• Vitalie Taittinger, Marketing Director, Champagne

Taittinger• Liz Thach, Master of Wine, Professor of Marketing,

Wine Business Institute Sonoma State University (USA)

• Michael Werner, Research & Insight Executive, Berry Bros. & Rudd (London)

• Damien Wilson, Hamel Family Chair in Wine Business, Sonoma State University (USA)

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« KEY SPONSORS », The School of Wine & Spirits Business ecosystem stakeholders The School of Wine & Spirits Business benefits from partnership by key representatives of the Burgundy wine and spirits industry. Our Key Sponsors encap-sulate the commitment received from the leading figures of the Burgundy wine-growing scene to the School’s various activities.Students who have come from all over the world to study at the School of Wine & Spirits Business therefore have the chance to immerse themselves completely in the world of wine, Burgundy-style, as soon as they arrive.

• Albéric Bichot, CEO, Maison Albert Bichot• Thierry Brouin, Clos des Lambrays, LVMH• Jean-François Curie, CEO, Maison Boisset - La

Famille des Grands Vins• Frédéric & Véronique Drouhin, CEO and Oenologist,

Maison Joseph Drouhin• Erwan Faiveley, CEO, Maison Faiveley• Nathalie Fèvre, President of the Association for

the Women and Wines of Burgundy• Pierre-Henry Gagey, Chairman, Maison Louis Jadot• Ludivine Griveau, Manager, Domaine des Hospices

de Beaune• Louis-Fabrice Latour, CEO, Maison Louis Latour• As well as Guillaume Deglise, Rose-Marie Ponsot

& Sylvain Pitiot among other key figures

RESEARCH AT THE SCHOOL OF WINE & SPIRITS BUSINESS Some team members work closely with our partners from the industry, students and other academics from the BSB and all over the world (California, Italy, New Zealand, Australia, United Kingdom, South Africa, India, Greece, etc.) in order to be inspired/and inspire other researchers on the themes which we study with a vision to provide a practical and academically stimulating output to the society.

The research department includes The Wine & Spirits Business Lab, a unique concept worldwide and the publication of articles in peer-reviewed journals, prestigious publications aimed at a scientific community, publication of a reference guide on wine economics and management etc.

Pr NIKOS GEORGANTZIS Director of the Wine & Spirits Business Lab

The Wine & Spirits Business Lab is the only research laboratory dedicated to behavioural studies into the wines and spirits sector. The set-up employs experimental economics techniques in order to explore the emotions, cognitive processes and decision-making factors that influence consumers, producers and experts in their actions and opinions. The Lab team works in close collaboration with partners from the wine production industry, students and universities from all over the world, an open set-up that enables them to produce academic research that is both intellectually stimulating and of genuine use to society.

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the MSc Wine ma-nagement HIGHLIGHTS

PIERRE JOULIÉ Programme Director

Pierre Joulié graduated as an actuary from the prestigious Institut de Science Financière et d’Assurances. After starting his career in Investment Banking, he became CFO and Member of the Board at the prestigious wine merchant Maison Louis Latour, where he worked for more than 11 years before founding his own wine trading company. He joined Burgundy School of Business in September 2012 to head the MSc in Wine Management. He is also an associate professor of Finance.

A 16 month programme to produce corporate specia-lists who will be able to apply in-depth theoretical and practical knowledge of the international business environment to international management in the wine, beer and spirits industry.

THEORETICAL & PRACTICAL APPROACHES• Practical knowledge of the international business

environment• Advanced international management practice in the

wine, beer and spirits industry• Fundmentals of management, law, finance and marketing

applied to the sector

SECTORIAL APPROACH: REA-LITIES OF THE WINE & SPI-RITS INDUSTRY

• Field trips in Burgundy, Languedoc, Champagne etc.• Professional Fairs (ProWein, Wine Paris)

INSIGHTS INTO THE CORPORATE WORLD

• Specialist lectures and meetings with industry representatives («Marketing & Distribution issues», «Burgundy Producers», «Sake tastings and market», «New tasting approaches: Lebanese Wines»…)

• Visits to wineries

Ranked one of the best specialised training for the international market by «Revue du Vin de France» (2019)

ALL MODULES ARE LINKED TO THE WINE, BEER AND SPIRITS INDUSTRY

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Semester 1

Wine & Spirits Fundamentals Modules• Grapes & Wines of the World• Spirits & Liqueurs of the World• Viticulture & Oenology• Wine and Spirits Tastings & Fieldtrips

Wine & Spirits Management Modules• Economic Environment of the Wine Industry • Finance in the Wine & Spirits Industry• Sales & Distribution in the Wine & Spirits Industry• Marketing in the Wine, Beer & Spirits Industry• Wine & Spirits Tourism• Legal Rules in the Wine and Spirits Industry

Practical Approach Modules• Specialist lectures and meetings with industry

representatives• Professional Project• Field trips

Semester 2

Business Development Modules• Business Ethics• Innovation Management• Research Methodology• Global Strategy in the Wine & Spirits Industry• Corporate Social Responsibility

Wine Management Modules• Legal Protection: Brand, Model, Design• Introduction to the Law of Contracts• Wine & Spirits Marketing Focus: Asia• Logistics• Conferences: distribution, wine and culture

Practical Approach Modules• Wine Business Game• Institutional Tastings, Conferences• Wine Exhibition, Tastings, Field Trips• Job conferences

Semester 3

Professional Thesis (with optional internship)

MORE THAN 400 HOURS FACE TO FACE CLASSES

INTERNATIONAL DIMENSION

• International faculty and experts from all around the world

• Diversity in the classroom and in experience

CLOSE FOLLOW-UP

• Face to face classes• Small teaching groups (20-30 students)• Meetings and workshops to build your professional

project

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careeropportu-nities MSc WINE MANAGEMENT

Graduates can hold various positions such as: • Brand manager• Import-export manager• Commercial agent• Administration and finance manager• Communication manager• Public relation manager• Wine & Spirits shop Manager• Wine & Spirits education

Cameron Danis MSc Wine Management, BSB’16Tasting Room ManagerSiduri Wines (Healdsburg, California)

ELODIE GOFFINET BSB’17Sales Manager (France & Export)Cave Vinicole «Les Faitières» d’Orschwiller-Kintzheim - Alsace, France

With 140 hectares of vines, «Les Faitières» is the smallest cooperative in Alsace and represents roughlty 60 wine-makers’ famillies since 1957. As of today I manage sales around 1.6 million bottles for a global turnover of more than 5 million € a year with clients across France and the world. Globally I define the commercial plan in accordance with the general strategy of our direction. From a pure business perspective I negociate and streamline sales over the year according to priorities. That means securing the key accounts, finding ways of develloping them and bringing in new leads with the support of a team. My work also features a number of key headline events through the year. My role is thus to be an ambassador as I am the face of the Winery on a daily basis. I promote our values, our philosophy and the wines. I work towards maintaining smooth links with our business partners in France and abroad. The MSc Wine Management has provided me with a strategic overview of the industry and product knowledge, all of which helped me secure employment at first, and will continue to prove an asset for ensuring the development of my career.

Shruthi MannarMSc Wine Management, BSB’13Events & Wine Communications Executive Moët Hennessy LVMH (India)

Ziqian Tang MSc Wine Management, BSB’14Brand ManagerBeam Suntory (Shanghai, China)

Erwann Boivin MSc Wine Management, BSB’17General ManagerLe Quinze Vingt (Singapore)

Jiazhen Wu MSc Wine Management, BSB’16Sales ManagerL’imperatrice (Hong-Kong)

Emeline Picard-Halley MSc Wine Management, BSB’14Marketing & Communication ManagerDomaine Cazes Advini (Rivesaltes, France)

Arthur Morbois MSc Wine Management, BSB’13Project & Development Manager La Maison du Whisky (Paris)

Daria Semenova MSc Wine Management, BSB’14Sommelier Founder Sam Myself (Saint Petersbourg)

Jade Olivier MSc Wine Management, BSB’17Junior Product Manager Badet Clément (Nuits Saint Georges)

Guillaume Paxion MSc Wine Management, BSB’15Project Manager Veuve Ambal (Beaune)

Grégoire Beaudot MSc Wine Management, BSB’17Regional Sales Manager Anheuser-Bush InBev (Dijon)

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Shivani Tomar MSc Wine Management, BSB’16Sales Executive VinumTerra (London)

Natalia Yakunina MSc Wine Management, BSB’16Sales Executive Astoria Vinos (Marbella)

Antoine Goubert MSc Wine Management, BSB’16Business Export and Off Trade Market Corlianges (Blaye-Bordeaux)

Chen Pu MSc Wine Management, BSB’14Export Manager CGM Vins (Bordeaux)

Juliette PechMSc Wine Management, BSB’16On Trade Area Manager Brown-Forman (Paris)

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BURGUNDY A WORLD-RENOWNED WINE REGION

CULTURE, LANDSCAPES AND TRADITIONS AT THE VERY HEART OF BURGUN-DY WINES

The legendary Wine Route sprinkled with vineyards and the very best wines in the world: • Romanée-Conti, Clos de Vougeot, Meursault, Pommard,

Nuits-Saint-Georges at the heart of the Côte de Nuits and Côte de Beaune,

• The famous village of Chablis, including its appellation grand cru

• The villages of Givry and Rully in Saône-et-Loire and the Premiers crus of the Côte Chalonnaise

World-renowned Hospices de Beaune Wine Sale and international exposure boosted by the forthcoming opening of the International Gastronomy and Wine Exhibition Centre in Dijon.

KEY FIGURES OF BURGUNDY

• 29 000 HA OF VINES• 33 GRANDS CRUS VINEYARDS• 84 WORLD RENOWNED APPELLATION D’ORIGINE

CONTRÔLÉE (AOC)• 4,200 WINEGROWERS, TRADERS AND COOPERATIVES• 1 BOTTLE OUT OF EVERY 2 PRODUCED IN BURGUNDY

EXPORTED • 36 BURGUNDY WINES IN THE TOP 50 MOST

EXPENSIVE WINES OF THE WORLD• #1 - THE CLOSEST STILL WINE PRODUCER TO PARIS

BURGUNDY A WORLD-RENOWNED WINE REGION

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DID YOU KNOW?

Since July 4th 2015, the «Climats» (terroirs) of Burgundy have been registered on the UNESCO World Heritage List in recognition of the unique know-how, the heritage, and the exceptional character of more than 1250 parcels of vines.

DIJON, 2ND MOST POPULAR CITY IN FRANCE (L’ÉTUDIANT - "STUDENT LIFE" CRITERIA 2019)

The city has 250,000 inhabitants including 33,000 students, and offers a vibrant student life. Here people enjoy good living and a strong sense of community. The city is a rich mix between culture and food, plus plenty of trendy wine bars. Each summer, Dijon resounds to the beat of free concerts: folk and jazz enthusiasts will enjoy concerts in the parks and gardens.

Dijon is also the gateway to the Côte de Nuits vineyard where several Grand Cru are produced.

Place de la Libération, Dijon

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BURGUNDY SCHOOL OF BUSINESS A LEADING BUSINESS SCHOOL

AN URBAN CAMPUS, LOCATED IN THE VERY CENTRE OF DIJON

• A unique work environment in the centre of Dijon, a 10-minute walk from the train station (High Speed Train)

• Cultural diversity, 25 student clubs and societies• A human-size and affordable city (cost of living approx.

750€/month including accommodation)• New premises: a Learning Center, co-working and creativity

rooms, relaxing areas (sports halls, dance & music studios etc.) and a dedicated building for the Wine & Spirits programmes

A LONG TRADITION OF WELCOMING INTERNATIONAL STUDENTS

A dedicated team welcomes you!• Administrative and accommodation support,• Dedicated team to help you with lodging, pick-up

at Dijon train station on recommended dates of arrival, and some administrative issues

• Induction week with free workshops,• Organized trips to discover Burgundy and Dijon

Top 1% of business schools in the world

BURGUNDY SCHOOL OF BUSINESS A LEADING BUSINESS SCHOOL

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1 2RESEARCHCENTRE (CEREN) RESEARCH LABORATORY LESSAC AND WINE & SPIRITS BUSINESS LAB3 TEACHINGCHAIRSRESEARCH WITH COMPANIES

3 CAMPUSESDIJON LYON PARIS 2 700S T U D E N T S

CORPORATEPARTNERS1 500

A L -U M -N I+ 16 000

INCLUDING 2 000 WINE AND SPIRITS PROFESSIONNALS

39%25% 75 NATIO-NALI-TIESINTERNA-TIONAL STUDENTS INTERNA-TIONAL FACULTY

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29 rue Sambin - BP 5060821006 Dijon Cedex

ADMISSION INFORMATION

100% English trackDijon Campus16 months duration

Admission deadline:• Non EU: July 15th, 2021• EU: September, 2021

Requirements:• English language certificate equivalent

to IELTS 6.0 or TOEIC 785 for non-native speakers

• A non-French Bachelor degree or a French Master 1

Admission process:• On-line application form• Oral motivation interview (Skype)

Tuition fees*€15,000

* Field trip travel & lodging costs included

FOR MORE INFORMATION

Please contact us:Tél. +33 (0)380 725 922info-international@bsb-education.com

Or check our website: bsb-education.com/bsb-programmes/masters-of-science-msc/msc-wine-management/?lang=en

FOLLOW US ON

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@Winebusinessedu

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