wifi ads marketing_103
TRANSCRIPT
WIFI ADS FOR BUSINESSUpdated 1/2015
INTRODUCTION
KEY POINTS:
• 36,1+ millions VN netcitizen (42% VN
population)
• 20+ Millions smartphone users (May
2014)
• Mobile Devices become second
touchscreen beside desktop
• Devices can access internet via wifi.
OPPORTUNITIES:
• Wifi become a media channels
• Advertiser can target audience who are
similar with wifi location.
• Ad can delivery directly with audience
who come to specific location
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTION
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
DIGITAL OVERVIEW
Source: nielsen 2014
DIGITAL OVERVIEW
Source: nielsen 2014
WHAT DEVICES THEY USE USE
Source: nielsen 2014
WHO THEY ARE – AGE GROUP
Source: nielsen 2014
WHERE THEY GO ONLINE
Source: nielsen 2014
INTERNET ACCESS LOCATION HAS INCREASED PAST 3 YEARS
WHO ENJOY LOCATION INTERNET ACCESS
Source: nielsen 2014
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
SPECIFIC LOCATION
University Hospital Café Shop AirportBus/Train Station
WHO MAY THERE
University Hospital Café Shop AirportBus/Train Station
Youth – Student Age: 18 - 22
Doctor/ Patient/ Patient’s HomeAge: Un-define
Youth/ OfficerAge: 16+
Business Person/TravelerAge: 16+
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WIFI USERS JOURNEY
Connect Login Click to AdExplore Brand
Platform
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WHAT ADVERTISER CAN DO
SOCIAL LOGIN
• Create campaign awareness• Create Engagement users to Brand’s fan page. • Create brand’s social content go viral with the highest CTR (8,64%).
FORM FILLING
• User can take part in your promotion or the campaign directly • Create engagement of users to brand • Create conversion as a survey.
MOBILE APP INSTALL
• Create App awareness . • Engaged users to download mobile App.
Mini Game Ad
• Create brand awareness• Create engagement by a simple quiz game.
WIFI AD
• Create brand awareness• Create engagement users click to site• Create traffic for mobile site
WIFI AD ADD IN VALUE – CUSTOMER DATABASE
User can chose to leave personal contact as below: Survey Email Phone number
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
BRANDS MAY SUIT
FMCGF&BEducation
PharmacyHeath careMedical Service
FMCGF&BReal EstateAutomobileBankingGame
BankingReal EstateAutomobileTourismHotel& RestaurantGame
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
REAL TIME TRACKING
Wifi Dashboard Can Track: Mobile IP Impression Click Session Location
Access IOS/Adroid
Access
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
VIET CAPITAL BANK
Wifi Location: Noi Bai AirtportAd Type: Click to WebsiteImpression: 2,083,333CTR: 24%Clicks: 511,980
TREsemmé
Wifi Location: 47 Café ShopAd Type: Click to Website
Impression: 68,286 CTR: 53% Clicks: 36,656
