Consumers Don’t Overlook Your Packaging

WHY YOU NEED TO IMPROVE

THE WAY YOU PACK?

Don’t judge a book by its cover, they said. But honestly, how many times did we judge a book

because the cover is just exactly the way we want it to be? Many times, right?

According to a study, the way consumers see a product packaging affects their purchase decision

making.

SO, AS BUSINESS OWNERS, YOU SHOULD NOT OVERLOOK THE WAY YOU PACK YOUR PRODUCTS. MAKE SURE YOU HAVE ANSWERED THE FOLLOWING QUESTIONS THAT GO

INSIDE THE MINDS OF CUSTOMERS WHEN BUYING.

IS IT EASY TO USE?

Oh, c’mon. How complicated can this packaging be? If I can easily open it, I’l l buy it. The easier it is, the more likely people

will patronize your product.

IS IT EASY TO USE?

No one wants something that will take minutes just to be consumed. Imagine if your hand

accidentally touched something dirty and your dear sanitizer cap won’t fl ip open! Such a

bother, right?

IS IT EASY TO USE?

CAN I IMMEDIATELY DISTINGUISH IT AMONG THE

OTHERS?

Ah, I’ll buy an orange juice. But which one

of these orange bottles with splash of orange colors on the packaging and a bit

of orange pulps spread around the text that says it’s orange-flavored should I buy?

CAN I IMMEDIATELY DISTINGUISH IT AMONG THE

OTHERS?

I know you’ve seen them too. They seem to belong in one family, right? Confusing? Indeed!

You don’t even know which is which! All you need is to buy an orange juice so you just grab one. Never mind the brand, they look the same way, anyway. Now, business owners, would you

like this to happen to your brand?

CAN I IMMEDIATELY DISTINGUISH IT AMONG THE

OTHERS?

DO I LIKE THIS COLOR?

If you’re familiar with the psychology of colors, you will find that it really affects the way a

customer purchases a brand. Something way too feminine will not be attractive to men. A

fun product with a dull-colored packaging will not be enticing to buy.

DO I LIKE THIS COLOR?

CAN I READ THE TEXT WITH EASE?

Will you buy a product that you can’t read the label? Most of times, no. Fonts that keep the customers from reading what your product is

all about, how to use your product, and where your product came from make your customers

put it back on the rack.

CAN I READ THE TEXT WITH EASE?

IS IT ENVIRONMENT-FRIENDLY?

These days, if not all, at least some people have been too concerned with mother Earth so

if your packaging is harmful to the environment, they may not get fond of it. Or worse, they might badmouth your product to

everybody they know.

IS IT ENVIRONMENT-FRIENDLY?

IS IT SOMETHING WORTH SHARING ON SOCIAL MEDIA?

And of course, the powerful world of social media. Is your packaging cute enough to make

the girls swoon and say in a varied-pitched voice, “Awwww…!” or make the dudes go, “Man, you gotta look at this!” Once your product got the attention in social media, expect your sales to either drop or soar -

depending whether the reason for your virality is positive or negative.

IS IT SOMETHING WORTH SHARING ON SOCIAL MEDIA?