why stage a festival?
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Why stage a Festival?. …a sporting event provides a chance to share a detailed, authentic experience of a host nation. …to bring to life the essence of the local culture in a way that an advertising campaign never can. - PowerPoint PPT PresentationTRANSCRIPT
Why stage a Festival?
…a sporting event provides a chance to share a detailed, authentic experience of a host
nation.
…to bring to life the essence of the local culture in a way that an advertising
campaign never can.
Future Brand Country Brand Index Report 2009
REAL New Zealand Festival• Biggest Festival ever staged in New Zealand and a
Rugby World Cup first
• Showcases New Zealand and New Zealanders, our stories, who we are and what’s important to us
• Unforgettable experiences for New Zealanders and overseas visitors in every corner of the country
• Reasons to follow the Rugby the long way round
What Makes it REAL?A festival of Rugby. A festival of a country. The REAL New Zealand Festival.
• Comes from New Zealand communities
• New Zealanders presenting events and experiences they choose for their region, area or community
REAL New Zealand FestivalBroad Programme• On and off the field: Rugby is in our DNA• Wine and food; our industries and innovations• Our arts; our music; our cultures• Fanzones sit at the heart of a city’s festival• 600 events confirmed so far with 1,000 events and
experiences by Tournament time
REAL New Zealand FestivalEngaging the nation• Beyond the 11 Match cities and 22 Host cities with
events in around 50 towns and cities
• Working with independent producers, event organisers, and small and large organisations including New Zealand Symphony Orchestra, NZ Rugby Union, World of WearableArt
REAL New Zealand FestivalFor everyone – whether they’re following the Rugby or
not!• RWC 2011 visitors from overseas – 85,000+• Non-Rugby international visitors• New Zealanders following the Rugby• New Zealanders keen to be part of the fun but not
attending• New Zealanders staying home
REAL New Zealand FestivalTaking the long way round• 45 days from start of Tournament to Finals• 25 days of matches – plenty of time in between to
see more, discover more and experience REAL New Zealand
• Encouraging everyone to ‘take the long way round’• Urging New Zealanders to travel to – and stop in at –
places they haven’t been to before
REAL New Zealand FestivalMapping Your Trip• Follow a team, Australia for example– First games in Auckland and Wellington– Time to explore Marlborough/Nelson
(Indulge Marlborough on Sept 30) ahead of game in Nelson (Oct 1)
– Explore more in Marlborough / Nelson / Wellington before Quarter Finals
• Trip planner on website helps with itinerary ideas
• www.realNZfestival.com
REAL New Zealand FestivalPart of NZ 2011
Showcases New Zealand’s uniqueness through
• the REAL New Zealand Festival• the REAL New Zealand Showcase • NZ 2011 Business Club• Community Engagement
September – October 2011Follow the Rugby the long way round
realnzfestival.com