why social capital is key to business growth, leadership, marketing, management, motivation,...
DESCRIPTION
Social Capital keynote speaker Patrick Dixon for Malaysian Institute of Management and Urban Forum Malaysia. Social Capital is all about using the power of relationships and social networks to drive business growth or social transformation - recruiting and engaging highly talented teams, as well as new customers or followers who become enthusiastic fans. Every decision-maker in business and government needs to understand how to develop their own Social Capital, in an age which is increasingly influenced by social media, viral networks, tribalism and rapid globalisation. Workplace Tomorrow’s most successful companies will harness a highly relational model of leadership based on mutual trust, affirmation, collaboration and partnership, rather than fixed organisation hierarchies, rigid command structures and top-down change methods. You can have the best “talent" in the world, but isolated teams and individualist leaders can hamper growth. Social Capital leaders thrive on agility, ambiguity, flexibility, creativity and have a dynamic approach to strategy in an uncertain world. They use networks, friendships, communities, interest groups and informal alliances to solve complex challenges rapidly. Social Capital leaders encourage Open Innovation - collaboration with other organisations. They recruit through channels such as LinkedIn. They inspire strong loyalty, because they understand that friendship at work is one of he most important ways to increase team engagement. Social Capital is also about common values, shared corporate identity. Social Capital often generates life-long links between people and organisations - a feeling of connection that lasts far beyond their time in the workforce. Customers The most important asset in any business is your community of highly satisfied customers, each of which becomes a recruiter of others as they recommend your products and services to those they know. Therefore your customer’s social networks become a powerful extension of your own. Next-generation marketing is all about harnessing the Social Capital of such informal networks to amplify corporate messages, reach new people, and gain vital intelligence. Tribalism is the most powerful force in the world today: every brand creates a tribe, every customer group is a tribe, every social network is a tribe. Understanding how to harness Tribalism is the key to extending into new markets, finding new customers, and keeping them loyal. It is easy to see the wide and rapid impact of Social Capital when a personal story about a bad customer experience goes viral. Companies need a comprehensive range of new strategies to harness social capital positively, including the ability to respond to social network activity at the speed of light. Government Every politician knows very well that their entire future depends on social capital - it makes no difference if they live within a democratic society or a dictatorship or a blend of both.TRANSCRIPT
- 1. Whysocialcapitalwill driveyourfuture Dr Patrick Dixon Chairman Global Change Ltd
2. ! ! ! ! ! ! ! ! ! ! 3. ! Secret of Successful Leaders ! All leaders use three kinds of capital: ! financial, human, and social ! Connections and shared values that create a sense of belonging, so people want to work together 4. GROUPS 5. TEAMS 6. TRIBES 7. TOGETHER 8. FAMILY 9. FRIENDS 10. PARTNERS 11. Co-opeHHon 12. NETWORKS 13. SocialCapital-newCurrency 14. Allleadership comesfrom SHAREDVISION ofbeNerfuture 15. Whocaresabout thenewstrategy? 16. Whyshouldtheygrow? 17. COST CUTTING Can be demoralising 18. !20 19. !21 20. VISION 21. do things we really believe in LifeisShort 22. RAPID CHANGE 23. Inanuncertainandhighly complexworlditisimpossible foranindividualtosucceed 24. WildCards:RiskManagement 25. ClicktoeditMastertextstyles 26. ! Big strategies often overtaken by events ! World can change faster than you can hold a board meeting 27. Indonesia: Islamic radicalisation 88% of 200 million Expect struggle for political power by radical groups in Indonesia, Malaysia 28. ClicktoeditMastertextstyles 39 29. ONEWORD willdrivethe future 30. Future is about EMOTION 31. REPUTATION 32. Peopletrust peopletheyare connectedto- notinsHtuHons 33. People love Cities and Offices because they like social buzz 34. TeleworkingOnly 2.5% of US workers are exclusively home-based 60% UK office workers have opportunity to work from home regularly - but few take it (during office hours) 35. Why old outsourcing story in India nearly over 36. O w 37. Impactof DigitalWorld onSocialCapital 38. 1trillionpagesamonth 39. Upto7hoursaday onsocialmediaetc ! CONSTANT CONNECTION 40. Upto7hoursaday onsocialmediaetc ! EXPECTINSTANT RESPONSE 41. Howmanysecondsdoyou waitforwebpagetoload? ! ! ! ! ! 42. 43. WhySocial CapitalisTHEkey torecruitment andretenHon 44. Asia-Pacic talentshortagesin mostindustries 45. RecruitFriends 46. IMAGE ! ! ! ! ! Howdotheyfeelaboutyourindustry? Answer:beNeriftheyknowpeopleinit 47. Networkingndsbestpeople 48. Networkingcanincreasediversity-leading tohighersales,marketshareandprots 49. ! Lackofsocialcapital 60%US/EUgraduates 40%primaryearners Mostwomenleave corporaGonsearly Solvetalentshortage Womenareoutperformingmen butoYenleavecareersearly 50. ToxicTestosteroneCulture canerodesocialcapital 51. WhySocial Capitalboosts performance 52. Havefunwithyourteam 53. PraiseSuccess 54. O w 55. Stoplisteningtogossip andback-stabbing 56. Innovate 57. SocialCapitalis KEYtonding andkeeping customers 58. CustomersrecruitCustomers 59. MegaInuencerslikeTanyaBurr 2.4millionYouTubesubscribers 60. Customersrankeverything 61. SocialCapitalis KEYtofutureof MARKETING 62. MOBILE51% in Malaysia research online, then visit stores to buy 44% both research and buy online 32% research online, visit stores, then buy cheaper online Only 17% visit stores first, then buy online Most influenced by friends - social media ! ! 63. LocaHonMarkeHng ! ! ! ! ! RelaHonalMarkeHng 64. Zettabyte = 1024 Exabytes Exabyte = 1024 Petabytes Petabyte = 1024 Terabytes Terabytes = 1024 Gigabytes BIG Data 65. Home Work Online Offline Sales Entertain Phone Mobile Chat Inst Investor / UHNW / Corporate FD etc ! ONE CONVERSATION with ONE CUSTOMER 66. Socialcapitalearnsyoutherightto whisperadvicealongthejourneyoflife End of Marketing 67. ALLgovernmentleaders relyonsocialcapital 68. Socialcapitalisthegluethat makesstrongcommuniHes 69. SocialCapitalis THEengineof allpoliHcal movements 70. SocialcapitalinacHvism 71. SocialCapitalcanbeabused 72. SocialCapitalcanbeabused PriceFixing 73. Exampleistheonlywayto leadinbuildingsocialcapital ! ! ! ! ! Encou 74. FocusalmostenGrelyonnumbers Imposetop-downmanagementstyle Keepyourdistancefromyourteam Blockaccesstoallsocialnetworks Banuseofpersonaldevicesatwork StopGme-wasGngsocialteamevents Bequicktoblame/getridofpeople KeepinformaGontoyourself CutoutGmewithpeopleoutsideyourteam How to use up Social Capital Changes to Workplace Culture 75. Proclaimclearmission,vision,values BegenerouswithyourGmeandadvice Promoteinuencersandnetworkers RewardcollaboraGonacrossbusiness Useteammembersasbestrecruiters Keepintouchwithgoodleavers Spendtrust-buildingGmewithteam Rotatehighiersacrossbusiness Letpeopleusesocialnetworksatwork How to build Social Capital Changes to Workplace Culture ! 76. Tellyourownstory-andremembertheirs Alwaysdeliveroneverypromise Sortoutproblemsrapidlyandfully Useyournetworkstogeneratereferrals Usesocialmediatostayfrontofmind Introduceprospectstoyourbestclients Createthought-leadershipclientevents RewardclientsforrecruiGngcustomers Keepintouchwithformercustomers How to build Social Capital Changes to Customer Relationships 77. FocusonyourvisionofabeWerworld ConnectwithemoGonaswellaslogic Tellyourownstory-remembertheirs SpendGmewithdooropeners Alwaysdeliveroneverypromise Sortoutproblemsrapidlyandfully Useeverynetworktobuildinuence Usesocialmediatolistenandamplify How to build Social Capital Changes to Government Relationships 78. Forindividuals Forfamily Forbusiness Forcommunity Forwholeearth Building Social Capital creates a Better World ! 79. Whysocialcapitalwill driveyourfuture Dr Patrick Dixon Chairman Global Change Ltd SLIDES ANDVIDEOS: globalchange.com