virtual volunteers and social media - mar dixon #frivillig2.0
DESCRIPTION
I dag afholder Tænketanken Fremtidens Biblioteker konference "Frivillighed 2.0". Den hedder 2.0 fordi konferencen skal identificere hvordan kulturinstitutioner i fremtiden interagerer med det civile samfundet. Vores pointe er nemlig, at i fremtidens velfærdssamfund vil der opstå helt nye og andre former for, hvordan borgerne deltager i udviklingen af vores fælles institutioner. Kulturinstitutioner er i front i forhold til denne nye udvikling, hvor mange andre institutioner i f.eks. den sociale sektor kan lære meget af hvordan man i fremtiden indrager de som mange i dag kaldes "frivillige". Det stiller store krav til alle os der arbejder i instituionerne at være åbne for de nye generationer som ikke bare kommer og indgår i et "vagtskema" men forventer en helt anden meningsskabende værdi. Vi har også inddraget flere internationale erfaringer, fordi vi mener vi kan lære meget af hvordan man gør i et internationalt perspektiv. Program_DB_firkant Vi tror på at institutionernes samarbejde med borgerne kan udvikle og skabe værdi, ikke bare for institutionerne, men også for det enkelte menneske og for hele samfundet. Det er noget af mit udgangspunkt, når jeg i dag skal være moterator på konferencen. I dagens løb vil jeg lægge de enkelte oplæg ud, så der vil være mulighed for at følge med og kommentere. www.biblioteksdebat.dkTRANSCRIPT
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Virtual volunteers & social media
Mar Dixon@MarDixon@KidsinMuseums
@mardixon
+Social media
@mardixon
+Social media
Can bring in new Volunteers!
Build the service (Charity, library, museum) from a service to a brand.
Word of Mouth According to research by Nielsen, 92 percent of people
trust recommendations from friends and family more than all other forms of marketing. June 2013
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+ 85% of fans of brands on Facebook recommend brands to others. (Syncapse)
43% more likely to buy a new product when learning about it on social media. (Nielsen)
77% more likely to buy a new product when learning about it from friends or family. (Nielsen)
81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)
79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives. (Market Force)
49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. (Jack Morton)
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+Shared Accounts
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+Kids in Museums
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+Kids in Museums Had approximately 4000 followers.
First step: become more responsive and open and to build a social media strategy that worked around the idea that trust was at the forefront of our online presence.
Trust to our volunteers and to our followers.
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+Social Media for Volunteers…
Be social even when you think no one is listening.
Who are the silent followers?
Talk to them but LISTEN ALSO.
Encourage conversations – ask questions.
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+Social Media for ‘Boss’
Give up Control
Trust
Give up Control
Trust
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+Guidelines for Facebook
Build Your Page
Connect with People
Engage Your Audience
Influence Friends of Fans
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+Volunteers…
are your biggest Advocates – let them be your voice!
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+• The Volunteers wouldn’t have been asked to be part your services if you had a worry.
• Volunteers are fabulous advocates and respect their role at a higher standard that we could possibly set for them.
• You trust many with talking to customers in real life, why not online?
+What are the Risk with sharing your Social Media?
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+What happens when things go Wrong
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+Things Volunteers worry about…Saying wrong thing
Tweeting from wrong account
Sending a Tweet rather than a Direct message
Typos
Wrong link
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+Things I worry about…
Not having enough cake.
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+From Rose, a Volunteer
Harder to find a time/place for face to face training if they live far away, but quite a lot can be done by emails, telephone and trial & error.
When something goes wrong how will they react?
Not always available when you want them.
How do you get them to stick to the rules/guidelines?
Do they have suitable equipment?
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+But when things go right… Can be done by volunteers who live anywhere.
Can be done by volunteers who don't have much time to spare.
Bring their own personality and interests which adds variety - more real, easier to relate to, not faceless organisation, jollier!
Volunteers benefit too - new skills and interests, experience for those hunting for jobs, it's flexible.
Using several volunteers means there could be cover 24 hours if you want to be international. Need not be a burden for any one individual
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+When Mistakes Happen
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+Using Twitter @ Specifies an account you’re talking to @MarDixon # Specifies a search string #museums RT Retweet – quote an existing tweet as is MT Modified Tweet – quote existing tweet with a change HT Hat Tip – giving credit to the person you saw
original tweet from DM Direct Message – private message between two
people. Need to be following each other. +1 Indicates you like something w Shortcut for with OH Overheard TBH to be honest Ppl People
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+Questions?
