why it pays to be likeable 7 simple social concepts
TRANSCRIPT
Why It Pays to be Likeable:
7 Simple Social Concepts
@DaveKerpen
CEO of @LikeableLocal & Chairman of @LikeableMedia Author of two @LikeableBook’s
[email protected] Slideshare.net/DaveKerpen
LinkedIn.com/in/davekerpen #SMMW13
11 Simple Social Concepts to Build a Likeable Business
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Listening.!Responsiveness.!Storytelling.!Transparency.!Authenticity.
!Team Playing. Gratefulness.
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Listening. “When people talk, listen completely. Most people
never listen.” -Ernest Hemingway
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Listen to your prospects.
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Listen to your staff.
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Listen to your customers.
Quickster!
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Listen to your fans.
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The KPIs of Listening
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Responsiveness.
“Life is 10% what happens to you and 90% how you react to it.”
-Charles R. Swindoll!
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Respond to all negative comments. !
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The 4 most important words in business are I’m Sorry & Thank You.
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Respond to positive comments in your unique brand voice.
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Surprise and delight your customers & prospects.
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Storytelling. “Storytelling is the most powerful
way to put ideas into the world today.” -Robert McAfee Brown
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My Story
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How to Find Your Story
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• Your humble beginnings
• Customers who have overcome obstacles
• Employee challenges
• Inside the lives of leadership
• Community & charity partnerships
Use social and online tools to tell your story.
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• Website • Social networks • Online video • Pictures • Webinars • Ebooks & Whitepapers • Tweets
“Pair of baby shoes available. Never worn.”
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Tell longer stories using onine video.
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Inspire your customers to share your story.
Transparency. “As a small businessperson, you
have no greater leverage than the truth.”
- John Greenleaf Whittier
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Create an open atmosphere.
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The truth shall set you free.!
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Authenticity. “I had no idea that being your
authentic self could make me as rich as I’ve become. If I had, I’d
have done it a lot earlier.” – Oprah Winfrey
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Take the team away. Be vulnerable.
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Be you, online and offline, in public and in private.
@dens!#SMMW13
Team Playing. “Individuals play the game, but
teams beat the odds.” -SEAL Team Saying
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Work hard and play hard, together. Team playing can lead to great content!
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Host a Hackathon.
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Gratefulness. “I would maintain that thanks
are the highest form of thought, and that gratitude is
happiness doubled by wonder.” - Gilbert K. Chesterton
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Provide value to your customers for free
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Those who received handwritten thank you notes were 38% more likely to donate again!
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Donor’s Choose: R.O.I. of Gratitude
(and they donated more!)
“How dare you settle for less when the world has made it so easy for you to be remarkable?” -Seth Godin
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Thank You. Feedback
Grand Prize
@DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal
@LikeableMedia @LikeableLocal [email protected]
LinkedIn.com/in/DaveKerpen
Gratitude Activity: The Original Social Media !
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