the likeable accountant - amazon web services€¦ · the likeable accountant @davekerpen, ceo...
TRANSCRIPT
#AccountexUSA
The Likeable Accountant
@DaveKerpen, CEO @LikeableLocal
7 Simple Social Concepts
To Drive Results
#AccountexUSA
11 Simple Social Concepts to Build a Likeable Accounting Business
#AccountexUSA
7 Simple Social Concepts
to Drive Results
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provide Value.
Be Grateful.
Be Authentic.
Respond.
#AccountexUSA
Listen to Your Prospects
#AccountexUSA
Listen to Your Customers
#AccountexUSA
Your Customers are Asking For You Right Now!
#AccountexUSA
Responsiveness is No Longer Optional
#AccountexUSA
LAST: Listen, Apologize, Solve, Thank
#AccountexUSA
The 4 Most Important Words in Social:
I’m Sorry & Thank You
#AccountexUSA
Respond to Positive Comments Too
#AccountexUSA
Don’t Sell it, Story tell it! Here’s My Story
#AccountexUSA
Tell Your Staff’s Stories
#AccountexUSA
Every Brand Has Many Stories to
Tell - Your humble beginnings.
- Employee challenges.
- Community & charity partnerships.
- Inside the lives of leadership.
- Clients who have overcome obstacles.
#AccountexUSA
Inspire Your Customers to Tell Your Story
#AccountexUSA
Inspire Your Customers to Tell Your Story
#AccountexUSA
Be Authentic, Be Vulnerable, Be Real
#AccountexUSA
Advertise Better
Use Hypertargeting & Nanotargeting.
#AccountexUSA
Provide Value
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#AccountexUSA
Provide Value
#AccountexUSA
Provide B2B Value Through LinkedIn,
Webinars, Articles, & eBooks
#AccountexUSA
The Power of Gratitude
#AccountexUSA
Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank
you notes were 38%
more likely to donate
again!
The Original Social Media
#AccountexUSA
LET’S REGROUP
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provide Value.
Be Grateful.
Be Authentic.
Respond.
#AccountexUSA
THANK YOU! GRAND PRIZE
“How dare you settle for less when the world has made
it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
DaveLinkedin.com