why individual giving? 2009 contributions: $303.75 billion by source of contributions (all figures...
TRANSCRIPT
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WHY INDIVIDUAL GIVING?
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2009 Contributions: $303.75 Billion by Source of Contributions(all figures are rounded)
Bequests$23.80
8%
Corporations $14.10
4%
Individuals$227.41
75%Foundations
$38.4413%
Source: Giving USA Foundation™/ Giving USA 2010
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2009: Sources of Revenue for Local Clubs
Member Dues2%
Value of Contributed Services4%
United Way7%
Investment Income1%
Government29%
Special Events9%
Foundation & Trust Contributions
12%
Corporate Contributions6%
Individual Contributions12%
Bequests1%
Member Fees12%
Other Income5%
Bequests
Individual Contributions
Corporate Contributions
Foundation & Trust Contributions
Special Events
Government
Investment Income
United Way
Value of Contributed Services
Member Dues
Member Fees
Other Income
Source: BGCA Local Organization Annual Reports, 2009(preliminary data as of 6-29-10)
Government: Federal Govt Income, Federal Govt Income-BGCA Pass-Through, State Government, Local and Tribal GovernmentMember Dues: includes Membership Dues onlyMember Fees: includes Program Activity Fees, Day Care Fees, Camp FeesOther: includes Other Income, Rental Income, Concessions, and Non-Government Pass-Through Grants from BGCA
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COST OF FUNDRAISING
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METHOD NATIONAL COSTCapital Campaigns/Major Gifts 5-10% of dollars raisedGrant Writing 20% of dollars raisedDirect Mail RENEWAL 20% of dollars raisedPlanned Giving 25% of dollars raisedSpecial Events/Raffles 50% of dollars raisedDirect Mail Acquisition 100% - 125% of dollars raisedNational Average of Total Program 20% of dollars raised
According to Fund-Raising: Evaluating and Managing the Fund Development Process (1999)
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SOLICITATION STAIRCASE
Face to FaceFace to Face
PhonePhone
Handwritten LetterHandwritten Letter
Typed LetterTyped Letter
E-MailE-Mail
Mass-produced LetterMass-produced Letter
VideoVideo
NewsletterNewsletter
News ItemNews Item
AdvertisementAdvertisement
$$ Small GroupSmall Group
E-MailE-Mail
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WHAT MATTERS TO DONORS
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performance20%
image15%
interaction65%
20% said performance mattered the most,
15% said image mattered the most,
65% said Exposure, Interaction, Face Time mattered the most
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RELATIONSHIPS
%
I can no longer afford to donate 54
I feel other causes are more deserving 36.2
Death/Relocation 16.0
No Memory of ever supporting 18.4
Did not acknowledge my support 13.2
Did not inform me how my money was used 8.1
Survey of 4000 lapsed donors in USA 2000/2001
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Survey of 4000 lapsed donors in USA 2000/2001
No longer needed my support 5.6
Quality of support by X was poor 5.1
Was asked for inappropriate sum 4.3
Communication by X was inappropriate 3.8
Did not take account of my wishes 2.6
Staff were not helpful 2.1
continued…
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WHY PEOPLE GIVE
Research covering the last 20 years suggests the number one reason to give cited by donors who give:
“I believe in your mission”
Source: Chronicle of Philanthropy
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OTHER REASONS PEOPLE GIVE
Care about their community
Fiscal stability of the organization
Trust and like the Leadership
Respect for and/or experience with organization
Engaged with the organization’s work
Asked in the “right” way by the “right” person
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PHILOSOPHY
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Old to New
Giving not Asking
Donor Old to Investor
Outsider to Insider
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BIG GIFTS
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$5 million Kimmel Center for the Performing Arts in Philadelphia Sidney Kimmel.
$1 million to Old Dartmouth Historical Society from Anonymous
$2.5 million to help build a new full-service YMCA at Fort Mill's Baxter Village subdivision in North Carolina Anonymous
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$15 million to Mercy Foundation from Alex G. Spanos
$1 million to Maddie’s Fund from David and Cheryl Duffield
$4.75 million to CARE and Save $1 million to University of Kentucky from an
employee, Richard Barbella.
continued…
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$1.7 million to the University of Georgia's College of Education Eileen Russell, a former professor at the school.
$6.2 million to the CDC Foundation from Zell Kravinsky.
$5.1 million gift in trust to East Carolina University Charles and Hazel Freeze.
continued…
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$3 million to High Point University from La-Z-Boy Chairman Patrick Norton.
the Children Bill and Melinda Gates
continued…
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THE DONOR PYRAMID
Planned
Gifts
Capital Gifts
Special Gifts
Renewed Donor
Newly Acquired Donor
The Universe
Amount of Gift
Personal
Contact
& Involvement
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FUTURE GIFTS
79% of bequest donors have some affiliation with the charitable beneficiary. Membership and being a past recipient of charity’s service are the most frequently cited types of affiliation (31% and 24% respectively). The average length of affiliation with the charitable beneficiary is 23 years.
Source: National Council on Planned Giving
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WHAT YOU CAN EXPECT!
YrOne
YrThree
YourClub
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FEEDBACK FROM PILOTS SITES
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“It Just Takes One is already showing the potential to be one of best things to happen in terms of moving us toward a best practices annual campaign, energizing our board leadership, thinking long term and following advice of BGCA & outside gurus to do what we know we should have been doing for a long time anyway, especially in driving home "the most effective and efficient fundraising is one volunteer face to face with a peer!"
Club CPO
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QUESTIONS