GIVING USA 2009 $ BILLION Sources of Contributions in 2009 Source: Giving USA Foundation / Giving USA 2007 Individuals $ % Arts, culture, and humanities $ % GIVING USA 2009 $ BILLION Uses of Contributions in 2009 Environment and animals $6.15 2% Foundations $ % Human services $ % International affairs $8.89 3% Public-society benefit $ % Unallocated giving $ % Health $ % Source: Giving USA Foundation / Giving USA 2007 Education $ % Religion $ % What Does That Mean? People are Still Giving Are you still asking? Do you hesitate because of the economy? What is your story? The Campaign Do you do IJTO? Do you do something else? Do you secure strategic gifts from individuals? Are you rollin in the dough? Various Ways The Annual Campaign is Being Implemented By the BGCA Book Sequential but customized to my Club Phases, but in no particular order All Year Long Sustaining Some phases, not all still working on it Not so much The Team Approach Brings Home the Mission Incorporates Fun Allows for Challenges Engages Volunteers Helps to Build Momentum Keeps Sense of Urgency Creates Timelines Step Up to the Plate Annual Campaign BGC of North County Fallbrook, CA October - February $110k goal in 2010 met goal+ $75K goal in 2008 slightly under goal $55K goal in 2007 met goal + Since 2007: Baseball Theme October launch Photos/faces/volunteers Draft Party Volunteer Hm CAMPAIGN HIGHLIGHTS Campaign Timeline July - August Marketing Brochures/Flyers/Banners/Board Resolution Early September: Review prior donors lists & decide House Party date Board & Staff gifts Press releases out Decide Team Captains Late September: Team Players to follow up on their invitation lists. Invite guests to event on Oct. 29th. Early October: Direct Mail letters for last years donors prepared. Team players to come into office to sign letters and add a personal memo. Campaign Timeline Continued Late October: Face to Face Ask for large donors, $1,000 or more. (Flooring). Late October, Lead-Off Hitters House Party, 6 to 9 pm at volunteer home - Presentation and group ASK Early November: Targeted direct mail letters mailed to donors who did not attend House Party but gave to last years campaign and to potential new donors. End February: Circle of Friends special reception for donors who contribute $2,500 or more prior to Annual Awards Dinner campaign recognition here. CAMPAIGN LEVELS/RECOGNITION SOCIETY Player $99 & under Singles Club $100 Doubles Club $200 Triples Club $300 Home Run Club $1,000 Grand Slam Club (Circle of Friends) $2,500 Regents Club Member $5,000 Jeremiah Milbank Club Member $10,000 MVP $25,000 Improved Engagement More Club tours by board members Greater visibility Positive Effects: Great feedback from Regents Club 1 Heritage Club member - $50K New Experiences Regents Club - $5K gift (11) Greater Visibility What they did Differently Added Kid Captains Keystone Club Phone calls/follow up only New Challenges Economy Step Up to the Plate Campaign Did it work? Family - Early On in Campaign Flooring F2F Asks over $1000 Friends (2) mailings: initially from last year and targeted Celebration Circle of Friends Recognition Circle of Friends/Donor Levels Abe Oliveras, CPO Boys & Girls Clubs of North County Fallbrook, CA It Just Takes One Kid Kaptain Annual Campaign BGC of South Coast Area San Clemente, CA March - September $195k goal in 2010 $198K $225K goal in 2009 $209K achieved $200K goal in 2008 met goal + Since 2007: Campaign all year long Primarily Letter only CAMPAIGN HIGHLIGHTS Late March Family Phase Board & Staff Giving Board members divided into six solicitation teams Team Captains will contact team members for their pledges Early April Flooring Phase - Assign/Review Board Contacts (Donors & Prospects) Goal: Each Board member will have ten F2F prospects Late April Friends Phase - Pr ing Phone Contact by teams (alerts contacts to look for request in the mail.) Early May Friends Phase - Mailing Letters of Request Campaign Material for F2F solicitation - Board members will receive their Campaign solicitation packets at Board meeting. Packets include personalized letters of request and pre-addressed envelopes, brochure, copy of 2009 One Campaign thank you ad and newsletter CAMPAIGN TIMELINE End June Post-Mailing Phone/ Contact Board members called their contacts (those who have not yet pledged or donated) to inquire if they have received letter of request and to determine if a donation and/or pledge will be forthcoming. July - August Continued phone contact Continued face to face solicitations September Evaluation Team meetings/feedback Celebration Recognition ad, thank you letter CAMPAIGN TIMELINE CONTINUED Campaign Solicitation Competition: Kid Kaptains: Each of the six solicitation teams were joined by a Kid Kaptain youth member of the Club chosen by staff. Teams were introduced to their Kid Kaptain at Board meeting. Six Teams Competed In Two Categories: 1. Most money donated and/or pledged 2. Total number of donors Completion Deadline: Sept 1st Prize: The Kid Kaptain(s) of the winning team(s) will receive a private party held at the Club for nine of their friends and their families, hosted by Club staff. Board members on the winning team(s) and their families will also be invited. TEAM SOLICITATION CHALLENGE 5 Kid Kaptains Presented their case to board members to launch Campaign Enhanced Website Club General Home Page Campaign Homepage Donate Now Button Enhanced Website Presence focused on Kid Kaptains Club Story Each Kid Kaptain has their own page Elba has been a member of the Boys & Girls Club of the South Coast Area for over 4 years. Without family or friends who lived nearby, Elba joined our Club out of necessity so her parents could both work. The Boys & Girls Club of the South Coast Area filled a need for Elba and her family who could not afford daycare. Elba's mother appreciates the Clubs emphasis on homework and the programs offered to help keep Elba on track with school. ELBA, AGE 12 TEAM: Kristin Massamiri Mary Jo Doherty Horace Ferguson Tim Kiernan Dick Veale KID KAPTAIN BIOS Website & Volunteer use CustomBlasts Friends Phase-Made so volunteers could easily forward CustomBlasts Friends Phase-Also sent to Parents Parent Interview Questionnaire Used to determine Kid Kaptain Selection CHILD FULL NAME: AGE: NUMBER OF YEARS ATTENDED THIS CLUB: WHY IS THE BOYS & GIRLS CLUB IMPORTANT TO YOU? WHY IS THE BOYS & GIRLS CLUB IMPORTANT TO YOUR CHILD? WHAT HAVE YOUR CHILDREN GAINED FROM BELONGING TO THE BOYS & GIRLS CLUB? WHERE DO YOU THINK YOUR CHILD WOULD GO IF THERE WAS NO BOYS & GIRLS CLUB? WHAT IS YOUR CHILDS FAVORITE THING TO DO AT THE BOYS & GIRLS CLUB? Improved Engagement & Positive Effects More volunteers participating More mission-focused Gave volunteers reason to focus on timeframe/competition Greatly increase website visibility Marketing focus increased Took focus away from bad economy Less money, but close Kid Kaptain Campaign Did it work? Family - Early On in Campaign Flooring Some F2F Asks still working on Friends Mailings/Phone calls/Website Celebration Recognition Thank you Ad Improvements Continued efforts on F2F It Just Takes One Annual Campaign BGC of Lebanon Lebanon, OR November - May Since 2007: Team Theme Varies Team Captain recruits team 30 Days to do Flooring (F2F) 3s/week Challenges in 2009: Merger/re-education CAMPAIGN HIGHLIGHTS Jason Yutzie, CPO Boys & Girls Clubs of Greater Santiam Lebanon, OR Campaign Phases Board Campaign Face-to-Face, 1-to-1 Staff Campaign Group Meetings Targeted Mail/Phone-a-thon FAMILY FIRST = + FLOORING NEXT = Top 100 Gifts Face-to-Face, 1-to-1 The Jeremiah Milbank Society Face-to-Face, 1-to-1 + FRIENDS LAST = Campaign At A Glance November DecemberJanuaryFebruary March AprilMay Marketing Preparation Active Solicitation/Activities Prospect Identification/Classification/Evaluation The Jeremiah Milbank Society Flooring Gifts Campaign Staff Campaign Board Campaign Friends Campaign Resources Self Directed With Support Online Manual Online Private Counsel on the FUNDRAI$INGbank Online Personalized Materials Tool Kit BE the Difference a brochure identifying steps to take NOW A Sales Kit PowerPoint (with notes) making the case for Individual Giving Take Aim Self Campaign Evaluation It Just Takes One Teams Approach Can this work for your Club? Teri Halliday, CFRE BGCA THANK YOU