why do we blog?
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Why do we blog?
Why do we blog?
1,037,399 Reasons(October 2012)
OK… 1,037,400 reasons
Objection #1
Objection #1
“I’m not a writer”
The Start-up days
Today (100 employees)
Moz is more than SEO…
How it could look…
Objection #2
Objection #2
“What if they hate me?”
Ur stoopid and you smell!
"Dr Loser, Google pollutes their results pages with mostly ads,
what's the difference?”
Basically, you suck
“Proving you can do infographics without a designer :-)”
WTF?
“I dont know if you have idea or not but this Dr Pete is a super genious when it comes to SEO, and I expect
much much better stuff from him rather than such hollow post.”
Take it personally.
Objection #3
Objection #3
“Holy shit!”
Stack the deck
Mind the gap
“What nobody tells people who are beginners . . . is that all of us who
do creative work, we get into it because we have good taste. But
there’s this gap.” (Ira Glass)
We’re here to help!
How the heck do I create a post?
Post process
Thought Idea Draft Published Post
1. Find the Authorship Program
The holy grail of Moz Post!
My Ideas & Posts
2. Create a “New Idea”
Create a “New Idea” AKA “Evermoz”
1. Select your category2. Give your idea a name3. Once you select “Save to My
Ideas” your idea will be saved into your private ideas folder
3. Expand on your Idea
4. Propose!
No, not that kind.
Propose
Up, up, and away!
Time for editor approval
Once your idea is approved…
5. Draft post completion
Pieces of your draft post include:
1. Select a category- Editable
2. Post title - Format as a true
title3. Post URL
- Pulls from title, can be custom 4. Content
- See Create Great Contentguidelines 5. Teaser/Meta Description
- Pulls from firstparagraph. Make itunique!
6. Ready for Review
Editing, round two
Your post is ready for publishing!
Post post (not a typo)
What to expect after your post has been published
• Happiness!• Comments from readers• Interest from community members • Outreach on social • Opportunity for thought leadership• Moz points • The urge to post again
Content benchmarks
• Always be TAGFEE • Create uniquely valuable content with strong takeaways• Do your topic justice • Explain why and how to do something, rather than just saying “do this”• Use visual aides• Use your own voice • Write from the heart