why do brands use facebook?
DESCRIPTION
Answering three key questions about brands on Facebook, this deck will talk through why, who and how... First presented at The PR Moment, January 25th 2012TRANSCRIPT
![Page 1: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/1.jpg)
#fbforbrandsWifi code - username: pr moment
password: pr network: EUOMWV103
![Page 2: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/2.jpg)
James WhatleySenior Associate Director
360°Digital Influence, Ogilvy PR
![Page 3: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/3.jpg)
360° Digital Influence
What type of organisation should have a Facebook Fan Page?
(and which ones should not)
January 2012
![Page 4: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/4.jpg)
Question 1>
![Page 5: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/5.jpg)
Question 1>
Are Facebook brand pages a fad, or a
trend?
![Page 6: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/6.jpg)
Question 1>
![Page 7: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/7.jpg)
Question 1>
People on Facebook: 800 million active users
Activity on Facebook: 900 million ‘objects’ that people interact with
Global Reach: Over 70 languages
Mobile: 350 million active users access Facebook via mobile
![Page 8: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/8.jpg)
Question 2>
![Page 9: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/9.jpg)
Question 2>
When is a Facebook page a good idea for
a brand?
![Page 10: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/10.jpg)
Question 2>
Slide on MEA
![Page 11: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/11.jpg)
Question 2>
Slide on FB Lebanon
![Page 12: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/12.jpg)
Question 2>
When is a Facebook page a good idea for
a brand?
![Page 13: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/13.jpg)
Question 2>
When is a Facebook page a good idea for
a brand?
(and when is it not)
![Page 14: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/14.jpg)
Bonus>
Will the day come when a brand’s
Facebook pages are more important than their own websites?
![Page 15: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/15.jpg)
Question 3>
Will the day come when a brand’s
Facebook pages are more important than their own websites?
![Page 16: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/16.jpg)
Question 3>
What is your objective?
![Page 17: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/17.jpg)
Bonus round…>
![Page 18: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/18.jpg)
Bonus round…>
What’s next for brands in Facebook?
![Page 19: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/19.jpg)
F-Commerce>
![Page 20: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/20.jpg)
Bonus round…>
What’s next for brands IN Facebook?
![Page 21: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/21.jpg)
Bonus round…>
What’s next for brands OUT of
Facebook?
![Page 22: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/22.jpg)
F-Commerce>
![Page 23: Why do brands use Facebook?](https://reader036.vdocuments.mx/reader036/viewer/2022062404/5549b2ddb4c905fc7f8b472c/html5/thumbnails/23.jpg)
360° Digital Influence
Thank you
James Whatley
@Whatleydude@OgilvyPRLondon
January 2012