7 facebook commerce startegies for brands
Post on 17-Oct-2014
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DESCRIPTION
This research presentation talks about the different Facebook commerce strategies that are being used by brands to engage their worldTRANSCRIPT
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7 Facebook commerce strategies
for brands
1
June 2011
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2
Facebook Stores
E-commerce stores on Facebook. Focused on
bringing the store experience on Facebook
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Brand: Tide
PnG’s detergent’s
brand’s Facebook
store
Ensures a full
shopping experience
on Facebook
3
Facebook Store
https://apps.facebook.com/pgsc_tide/
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Brand: Coca Cola
Coca Cola sells its
merchandize on
Facebook from its
Facebook store
4
Facebook Store
https://partner.microsoft.com/global/Partner
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Brand: JC Penny
Full Facebook store
with viral features to
help customers
promote the products
in their network
5
Facebook Store
http://apps.facebook.com/shopjcpenney/?a
uth=yes
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6
Group buying on Facebook Stores
Facebook stores unlock deals when a set
number of people bid upon it
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Brand: W Hotels
Group buy store on
Facebook. Unlocks
deals when a fixed
number of people
decide to purchase it
7
Group buying on Facebook stores
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Brand: Skoda
The Auto brand ran a
campaign where
each ‘like’ reduced
the cost of the car by
1 Euro until
somebody bought it
8
Group buying on Facebook stores
http://www.facebook.com/Generous.Skoda
?sk=app_145560445477650
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Brand: Sears
Group buying
campaign where a
deal went live when it
received enough
‘likes’
9
Group buying on Facebook stores
http://www.facebook.com/sears?sk=app_17
6530869027147
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10
Exclusive offers on Facebook Stores
Facebook stores give exclusive offers to attract
and engage their Facebook fans
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Brand: Nine West
Fanstore for
exclusive offers for
Nine West fans
11
Exclusive offers on Facebook
http://www.facebook.com/ninewest?sk=app
_134790966535193
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Brand: Pantene
Sold exclusive
products to
Facebook fans from
the F-store before it
hit the retail stores
12
Exclusive offers on Facebook
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13
Fb connect for network recommendations
Brand allow users to connect with their
Facebook account on their sites to leverage
recommendations
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Brand: Amazon
Amazon’s Facebook
page shows product
recommendation for
people in your
network
14
Fb connect for network recommendations
https://www.amazon.com/gp/yourstore/face
book/personal?ie=UTF8&ref_=pd_fb_ys
h_see&
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Brand: Tripadvisor
The brand’s
homepage shows the
map of all the places
in the world, the
users Facebook
network has been
15
Fb connect for network recommendations
www.tripadvisor.com
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Brand: Levis
Levis Friend’s store
shows users the
jeans models
recommended by
their friends and
other people
16
Fb connect for network recommendations
http://store.levi.com/
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17
Shop and tell
Brand use social plugins to help users spread
their shopping experiences
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Tool: Tip from me
A social plugin that
helps customers tell
their friends about
the on site
purchasing
experience and get
deals, rewards in
return
18
Shop and Tell
www. tipfrom.me
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Tool: Swipely
Swipely integrates
with your card
information to notify
people in your
network about your
purchases.
It also shows what is
happening at the
places you shop as a
shopping feed.
19
Shop and Tell
http://www.swipely.com
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Tool: Pay with a Tweet
Brand selling content
or products in
exchange of
recommendations via
Tweet or Facebook
updates
20
Shop and Tell
http://www.paywithatweet.com/
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21
Facebook check in deals
Brands are using Facebook check in deals to run
campaigns, give discounts and drive loyalty
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Brand: Gap
Gap used Facebook
check in deals to
give free jeans to the
first 10, 000 check
ins and discounts to
the rest of the
customers who
checked in their
stores
22
Facebook check-in deals
http://www.facebook.com/event.php?eid=1
59056334132258
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Brand: Mazda
The auto brand gave
20% discount on the
car for people who
checked in with
Facebook deals in
their stores
23
Facebook check in deals
http://socialcommercetoday.com
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24
In store F-commerce
Bringing the Facebook experience to retail stores
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Brand: Diesel
Diesel installed
devices in trial rooms
where people could
share their pics with
Diesel gears with
their Facebook
friends
25
In store F-commerce
http://www.allfacebook.com/diesel-cam-
brings-facebook-to-the-fitting-room-
2010-05
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Brand: Coca Cola
Coca Cola installed a
real life ‘like’ button
in Coca Cola Village
that sent ‘likes’ to the
users’ Facebook
account by scanning
their wristbands.
26
In store F-commerce
http://facebook-
studio.com/gallery/submission/coca-
colas-like-machine
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7 F-commerce strategies for brands
Facebook store
Group buying on Facebook stores
Exclusive offers on Facebook
Fb connect for network
recommendations
Shop and Tell
Facebook check in deals
In-store F-Commerce
On Facebook
commerce
On site Facebook
commerce
On store Facebook
Commerce
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