Why building an organization is not a piece

of cake?

Hello!I am Ola

HR Marketing Manager @netguruEmployer Branding Consultant

You can find me at:@olapsz

RetentionAcquisition Farewell

Today we’ll talk about:

1.Acquisition

How to make your team bigger?

“The executives (...) they first got the right

people on the bus (and the wrong people off the bus) and then figured out where to drive it.

Jim Collins, “Good to Great”

● Start with “why”○ Why do you want to make your team bigger?○ What you can achive?

■ Be more productive■ Move your company forward■ Don’t lose your vision and goals

Let’s start with some questions:

● Who should join your team?○ Define who is necessary○ Define who is unnecessary○ Divide it into steps - don’t hire at once○ “Fire fast, hire slow”

Let’s start with some questions:

● Present your company values○ What is your unfair adventage?○ Why someone should join your team?

● Talk about your company culture○ Present your product○ Show your team○ Let others know about your success (even these

small ones)

Methods

● Do inbound marketing○ use LinkedIn/Golden Line/ StackOverflow○ social media○ blog, blog, blog!

● Be available offline○ tech events, job fairs,○ give talks, be present○ share you knowledge

Methods

● Invest in company branding■ Does your business need it?■ It’s a long-term investment■ Be consistent with your goals and values■ Build the trust

Methods

● Benefits■ Money is important, but not the most important■ People with passion need constant motivation■ Small team - huge opportunity:

● be who you want to be● no ceiling effect ● everyone learns from experience

Methods

Methods

● Your website matters○ Design the career tab in a friendly way

○ Inform about you values

● Win Candidate Experience○ Be fair and respectful○ Respone quickly ○ Provide feedback

2.Retention

How to make your team stable?

“Talented people who continue to develop skills and increase their value to your organization and to your customers are your most important resource. Tom O'Leary

● Implement the company values○ The more fair the rules are, the easier to cope with them○ Don’t forget about raises, contracts and other

documents● Involve employees in important decision making● Organize one-on-one evaluation meetings

○ Always be prepared for the meeting

How to make your team stable?

● Don’t be the “founders only”

○ 98% for business, but there are still 2% for other stuff

○ Help them to maintain good work-life balance○ Create a community

■ Events, meetings, offline parties

How to make your team stable?

● Give feedback○ And ask for feedback to you and the company

■ Create a space for coming up with ideas○ Trello can be helpful here

■ Never give unfulfilled promises

How to make your team stable?

3.Farewell

How to say goodbye?

How to say goodbye?

■ Prepare a retrospective■ Organize one-on-one meetings, exit interviews■ Get feedback■ Try to keep it positive

Let’s review the main ideas

Be Quick Forget About a Huge Budget

Cultivate Company Values

Always Be Learing Move Fast, Break Things

Personal & Company Branding Are Important

Thanks!Any questions?You can find me at:@olapszaleksandra.pszczola@gmail.com