Social Media explained

It’s a piece of cake

I like cake

This is where I eat cake

Here I am eating cake

Here’s a cake recipe

Here’s a vintage picture of my cake

Now listening to “Cakes”

I’m eating #cake

My skills include cake eating

I’m a Google employee who eats cake

Who Tweets?

Who is Tweeting in the local area?

Who is Tweeting in the local area?

Do other schools Tweet?

What do they Tweet?

What do they Tweet?

How could it work?

Staff members would email me with TWEET in the subject line

I would keep in constant contact with staff and key info holders

A Twitter feed on the front page of our website so everyone can follow along

Advantages for business – and us!

•Create a drip-feed of positivity•Create brand awareness•Get other people to do your advertising for you – ‘likes’•Viral advertising•Maintain visibility – don’t sink without a trace•Cheap way to reach millions•Instant – react quickly and spontaneously – careful now!•Can create a more personal relationship with the customer•Quickly and cheaply monitor impact of advertising campaigns

•Chaplaincy events and news•Adult education courses•School news•Parents evening updates•Coursework deadlines•Exam dates•Head’s ‘open door’ days•Parents groups•Immersion days•Speakers/workshops/talks•INSET sessions•What’s on the menu for lunch•Snow days/cancellations•Exam results•Attendance figures•Links to our website•Fundraising

•Seeking Business Partners•Invitation to Friday Mass•Job vacancies•Governor’s Meetings•School exhibitions, plays, performances•Alumni news•Transition events•Awards i.e. Fairtrade, Arts Mark•Sporting achievements•Letting opportunities•Head’s letter