who is garden media group & what can they do for us?
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Promoting only the Besta division of IMPACT Marketing & PR, Inc.
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Your Reputation Is Our Mission
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Well known in industry circles, GMG offers a fresh, stylish approach. Our annual GMG Garden Trends Report is one of the most published garden studies in trade and consumer news. GMG Is One of the Top Green PR Firms The Garden Media Group, named one of the top 10 PR agencies in Philadelphia. During the past 21 years, GMG has promoted plants and products to the outdoor living, gardening and green industries.
We create campaigns that make an impact on both the local and national levels such as National Gardening Month.Our connections and creativity fast track your products into the hands of major media, and they, in turn, recommend your plants or products to your customers.
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From trade publications to consumer media, our clients appear in the most widely recognized publications and are seen or heard on major network and local broadcast outlets. From Good Morning America to Philadelphias NBC The 10! Show to the CBS Early Show, our clients get introduced to millions. We Know Gardening & How To Pull In Customers!The Garden Media Group has an impressive track record of igniting consumer buzz and generating millions of dollars of national and regional publicity for clients. The results are evident.Our digital and social media campaigns result in hits on thousands of Internet sites such as Yahoo!, DIYnetwork.com, GardenRant, and About.com.
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Our Connections
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Media BuzzThe Garden Media Group is professional, creative, responsive and fun to work with. We call on them often and value their relationship. Doug Jimerson, Garden Editor-in-ChiefBetter Homes & Gardens
We love working with the Garden Media Group so much we recommend them to other companies. They are the best.Gene Bussell, Garden EditorSouthern Living
I have found IMPACT to be consistently responsive and efficient over many years. I know when I call I will be put in touch with knowledgeable sources. Adrian Higgins, Home EditorThe Washington Post
GMG is the best in the business. I can count on them for fast delivery of great information and connections to interesting and timely interviews.Dean FosdickAssociated Press
Thanks to you all for everything you do to make being a garden editor such a pleasure.Ethne Clarke, Editor-in-ChiefOrganic Gardening
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What We Do
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GMG Menu of Services Strategic Development, Branding & PositioningCreative DevelopmentMedia & Product PlacementTrend SpottingTraditional Media RelationsDigital MediaMicro-MarketingTrade PRSeeding the MarketResearch & Surveys
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GMG Menu of Services Strategic Development
Develop strategies that create, enhance and protect your brand identity.Work within your budget.Drive customers to ask for your products by name.
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GMG Menu of Services Creative Development
Translate brand strategies into creative formats.Knowledgeable about where to target your message.Diverse repertoire in which to create single ads to multi-media campaigns.
11The Knock Out Rose Campaign 2002 to 2009Positioning: The Rose anyone can grow anywhere in the countryKnock Out is now the standard for landscape shrub roses. Its one of the most popular woody plants on the market, breaking all records for any single rose plant sold. Total Media Placements: 4,189Total Circulation: 512 MillionTotal Ad Value: $12 Million
GMG Menu of Services Branding Case Study
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GMG Menu of Services Media and Product Placement
Joe Lampl, a GMG media friend, talks about our client on the Today show two weeks after the client signs with GMG
Your product gets noticed.Increased ad exposure through various approaches. We create timely & compelling garden stories that are used.
13GMG Menu of Services Trend Setting
Our annual GMG Garden Trends Report is one of the most published garden studies in the industry. It defines trends and creates buzz capitalizing on a sense of urgency.Your products and services become a must- have !
14Good Morning AmericaMay 2008
GMG Menu of Services Traditional MediaPosition your company in the forefront so editors recommend your products.Introduce you to key media players.Create newsworthy events that attracts news coverage. Plan, coach and conduct spokesperson tours.
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GMG Menu of Services Social MediaCreate & manage presence on Facebook, Twitter, YouTube, Google groups, etcProduce and distribute video news and how to shortsDistribute online content.Host virtual press conferences.Connect with top garden bloggers and tweeters.Ignite online reviews, information exchange & success stories.
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Local buzzGMG Menu of Services Regional Micro-MarketingSecure media placement in specific metropolitan markets.Strengthen local relationships and drive sales through media tours.Get the buzz out with garden center customer events, presentations and workshops.
17GMG Menu of Services Trade PR
Make your company the go-to expert in your field. Research and ghost write by-line articles for clients featuring products.Distribute new product blurbs.
Cover StoryJune 2009
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GMG Menu of Services Seeding the Market
Create press kits that get the medias attention.Put your products into the hands of key garden influencers by sending samples to a select few.Reinforce positive feedback to ensure future placement.
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Analyze results from 8,000+ trend spotters.Keep on top of emerging consumer trends.Study trade surveys.Read association reports.Attend symposiums and workshops.Conduct focus groups and on line surveys of media and consumers.
GMG Menu of Services Research
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The Results
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Objective: Build awareness of all products from the Liquid Fence Company.
Results: Media exposure increased in all outlets.
Total Reach 2009: 187 million Total Ad Value 2009: $413,000The Martha ShowInterview & Product Give Away 2 million fans
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Objective: Promote exclusive distribution of Suntorys Sun Parasol Mandevilla to consumers.
Results: Customer doubled their commitment for plant production with Costa for next season.
BH&G 7.6 million readersTotal Reach 2009 to date: 78 million Total Ad Value 2009 to date: $1.9 million
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Objective: Promote Campania Internationals line of new garden containers, urns, statuary, fountains and birdbaths.
Results: Exposure tripled in 2005 to 2006 numbers. The exposure hasnt stopped.
Cover of BH&G 7.6 million readers
Total Reach 2009 to date: 65 million Total Ad Value 2009 to date: $2.7 million
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1.2 million readersAd value: $330,000
Objective: Introduce Urban Outfitters latest brand, terrain at Styers, as the newest in garden center concepts.
Results: National, regional and local coverage within months of signing with Garden Media Group.Total Reach 2009 to date: 42 millionTotal Ad Value 2009 to date: $1.6 million
25 Objective: Leverage relationship with National Wildlife Foundation, introduce brand to consumers, and build awareness with trade.
Results: Natives are hot. Micro-marketing big success. Trade coverage excellent. Two new nurseries have come on board.
Blog Talk Radio Interview 2 million fans
Total Reach 2009 to date: 26 million Total Ad Value 2009 to date: $787,000
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Objective: Build awareness of new plants with trade.
Results: Demand far exceeded expectations. Could have tripled production of new plants.
15,243 readersAd value: $2,838.75Total Reach 2009 to date: 24 million Total Ad Value 2009 to date: $748,000
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Our Clients
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Sampling of Past & Present Clients
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"Since our relationship with IMPACT Marketing began in 1995, our brand recognition has soared. Their creative and enthusiastic approach has given us a national presence and impactwell beyond our expectations."Steve HuttonPresident, The Conard-Pyle Co.
It has been great for Briggs. I am simply delighted with the work Garden Media Group has done for us -- the ads, the placements, the emails...it's more than I expected. You and your team have done an excellent job promoting Briggs and our products and you should be proud.Dave JarzynkaPresident & CEO, Briggs Nursery
Enthusiastic, creative and well respected in the industry, IMPACT is a real marketing partner. They work relentlessly to help drive our brand to the next level, giving us national media exposure and dramatically increasing our name recognition and our sales.Glenn AppelCEO, Campania International
From PR to advertising, the Garden Media Group serves our marketing needs efficiently, effectively and with style. They are reaching our customers and making a name for us. Joseph CilioPresident, Alfresco Home
Client Feedback
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Steve HuttonPresident & CEOTHE CONARD-PYLE [email protected] Client since 1995
Marta Maria GarciaMarketing ManagerCOSTA FARMS305.247.5135 x-133 [email protected] Client since 2007
Dave JarzynkaPresident & CEOBRIGGS [email protected] Client since 2008
Mark HighlandPresidentTHE ORGANIC MECHANICS SOIL [email protected] Client since 2006
Client ReferencesPlease feel free to call any of our clients you may know or any of the following:
Glenn Appel, CEOPeter Cilio, Vice PresidentCAMPANIA [email protected] [email protected] Client since 1999
Jeff GibsonBALL [email protected] Client from 2001-2007
Steve CastoraniPresident, NORTH CREEK NURSERIESAmerican Beauties Native [email protected] since 2008
Denise CalabreseExecutive DirectorASSOCIATION OF PROFESSIONAL LANDSCAPE [email protected] since 2008
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Doug JimersonEditor in Chief Garden & Outdoor Living GroupBetter Homes & Gardens515-284-2510
Madaline SparksGarden WriterReal Simple212-522-0979
Gene BussellGarden EditorSouthern Living205-445-6352
Rebecca KollsSeasons Magazines & Garden TV Host715-381-0022Media ReferencesDean FosdickSyndicated WriterAssociated Press 540-335-2656
Mariana GreeneHome & Garden EditorDallas Morning News214-977-8407
Adrian HigginsGarden EditorWashington Post202-334-4467
Joe LamplAuthor & Garden TV Host770-973-7728
32520 W. State StreetKennett Square, PA 19348Ph. 610-444-3040Fax: [email protected]
a division of IMPACT Marketing & PR, Inc.