who do you think you are? ucisa keynote #udigcap
TRANSCRIPT
Who do you really think you are?
UCISA - Spotlight on Digital Capabilities
Sue Beckingham | @suebecks
Sheffield Hallam University
Who do you really think you are?
Abstract:
As we continue to embrace Web 2.0 we need to be mindful of the impressions our digital footprints leave. Taking a proactive approach to self-managing our virtual identity is increasingly important, as is taking opportunities to develop professional networks both online and off. This talk will consider how we can take ownership and the resulting positive impact as professionals.
https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps.aspx
Whilst interesting, your family tree is not the focus...
www.bbc.co.uk
Who are you as a professional?
What does this mean to others?
Communicating who we are, what we do, why we do it,
where we do it, when we do it, and
how we do it is not easy!
Let's take a few steps back...
and talk about
...and I don't mean this kind
WHAT IS THE NAME FOR THESE 6 WHITE .........?
WHAT IS THE NAME FOR THESE 6 WHITE .........?
A: BREAD COBS
B: BREAD BUNS
C: BREAD BAPS D: BREAD CAKES
It often depends on where you come from!
WHAT IS THE NAME FOR THIS?
WHAT IS THE NAME FOR THIS?
A: CHIP MUFFIN B: CHIP SARNIE
C: CHIP ROLL D: CHIP BUTTIE
Again it depends on where you come from!
...and there's more!
Now consider job titlesHere today are:
Consider if someone was looking for the skills your professional role has
What would they look for?
search terms: IT + university or TEL + university
search terms: IT + higher education or TEL + higher education
advanced people search
Who does Google think YOU are?
1 billionnames are searched in Google every day.
That means, like it or not, you've been Googled at some point - by an employer, client or even first date.
94%of people only look at the first page of Google results. If you want to make a first impression, you need to make sure your page looks good.
http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850
What search terms will be used to find YOU?
http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850
Showing on the first page of a Google search:
LinkedInFacebook
TwitterGoogle+
SlideShareBlogs
SOCIAL MEDIA RANKS HIGHLY
How do others perceive who YOU are?
In pairs: Explain what your role is and why it matters
"If you can't explain it simply, you don't understand it well enough"Albert Einstein
Now listen to your partner explaining back to you what your key skills are
ADD these skills and
keywords to your
professional online profiles
Add a photo to your professional profile
Beware your
digital doppelganger
How can YOU make an impact?
What is impact?
nounthe striking of one thing against another; forceful contact; collision: the impact of the colliding cars broke the windshield. an impinging: the impact of light on the eye.influence; effect: the impact of Einstein on modern physics.an impacting; forcible impinging: the tremendous impact of the shot.the force exerted by a new idea, concept, technology, or ideology: the impact of the industrial revolution.
verb to drive or press closely or firmly into something; pack in.to fill up; congest; throng: a vast crowd impacted St. Peter's Square.to collide with; strike forcefully: a rocket designed to impact the planet Mars.to have an impact or effect on; influence; alter: the decision may impact your whole career.
to have an impact or
effect on; influence;
alter
1
2
3
develop andchallenge
ideas
inspire andengage others
align withtheir own values and aspirations
EVERYONE can
knowledge
networks
online presence
PERSONAL IMPACT what you say
emotional connection
energy
empathy
experience
Start small....
10 TIPS TO DEVELOP YOUR ONLINE PRESENCE
1 Create a LinkedIn profile
2 Consider your skills and add keywords
3 Add a photo to your profile
4Edit your public URL, add to email signature
5 Join groups
6 Add projects to your profile
7 Link SlideShare to your profile
8 Add any publications to your profile
9 Blog good practice and tips
10 CONNECT WITH PEOPLE!
Why ?
https://press.linkedin.com/about-linkedin
build connections
group discussions
collaboration opportunities
share your expertise
Developing an online presence might include blogging, tweeting or curating
Join a tweetchat e.g. #LTHEchat
http://lthechat.com/ @LTHEchat
Build connectedness between profiles
Blog
SlideshareTwitter
Google+PHOTO BIO
“Become a central connector”
people to whom others turn for information and advice, in other words, the influencers
in organisations.
http://dilbert.com/strip/2011-10-30
Find your niche topic to curate and share
http://www.slideshare.net/suebeckingham
Add:• presentations• documents• infographics
Free analytics
http://socialmediaforlearning.com/
Write your own blog
https://shu.academia.edu/SueBeckingham
Add• your blog• conference presentations• projects• how to guides• publications
http://www.opendoar.org/
Spaces to share your work
Measures of impact?
comments
likes
sharesbookmarks
downloadsRTs
mentions
Does Klout matter?
According to author Gina Carr "Klout matters today for those who are influencers or those who want to be influential. This is particularly true for people like authors, professional speakers, actors, marketing professionals and other thought leaders."http://mashable.com/2013/10/22/improve-your-klout-score/
Building your personal and professional network TAKES TIME
Be careful what you share
Confession: this was shared on Facebook and I don't have the source
go.shu.ac.uk/socialmedia
Make new connections at this conference!
Sue Beckingham | @suebecksEducational Developer with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham
Who do you really think you are?As we continue to embrace Web 2.0 in our social lives, how is this impacting on our digital footprint? Taking a proactive approach to self-managing your virtual identity is increasingly important. By leveraging your professional online presence it is possible to develop a professional network that extends beyond immediate connections and has the potential to open new doors to opportunities for scholarly activities. This talk will consider the impact of digital scholarship; the tools we may wish to consider using; and will raise awareness that we have much of value to share as professionals.