White milk ChocolateMelts in your mouth, not in your hand

White Milk chocolate is a brand of milk chocolate currently manufactured by Cadbury Every product in the Dairy Milk line is made with exclusively milk chocolate.

INTRODUCTION

Every firm has its own vision regarding their business therefore WMC also have a set vision which reflects the intensity of how UGG thinks about its customers’ satisfaction.

The vision of WMC is "Working together to create brands people

love"

VISION

Says simply, ‘WMC chocolate means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise

Mission Statement 0f the product: The mission statement of our new product is

“To provide our customers with a tempting and exquisite taste” as Enticing Treats means a mouth watering treat which is simply irresistible

Mission statement

To be the number one product in market.

Prices should be low from competitors.

Product should be available in all markets.

MARKETING CHALLENGES

WHITE MILK CHOCOLATE

PRODUCT

Cocoa solid Honey Cocoa butter Sugar Milk Cream powder

INGREDIENTS:

Cadbury White milk applies the reasonable and affordable policy to charge the price from its competitors. Because it is the vision of Cadbury that Cadbury is in every pocket.

Our product price is only Rs.40

PRICE

Sindh ( Karachi, Hyderabad, sukkur, larkana and overall)

Punjab ( Faisalabad, Lahore, Islamabad, Rawalpindi, Multan, Sargodha, Dera Ismail khan and overall)

Baluchistan (Quetta, Gawadar and overall)

Khyber Pakhtoon khuwa ( Peshawar and overall)

PLACE

WMC ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.

DISTRIBUTION

The media mix for the campaign comprises

TV ( ARY, Geo, Hum)

Outdoor

Internet and radio.

Use of emotional appeals in advertising.

Concentrated more on TV. Advertisement

PROMOTION

Geographic:

Collecting and analyzing information according to the physical location of the customer or other data source.

MARKET SEGMENTATION

Punjab Location of factory: Faisalabad First target province: Punjab Major area of Punjab: Faisalabad, Lahore,

Islamabad, Rawalpindi, Multan, Sargodha, Dera Ismail khan and many other regions

Further Province:

Sindh

Major areas: Karachi, Hyderabad, sukkar, larkana

Balochistan Major areas: Quetta, gawadar

Khyber Pakhtoon Khuwa Major area: Peshawar

Region: Chocolate are everybody’s favorite so there

is no limitation of region It is used all over the people of PakistanCountries We are new in business with our new

product of milky chocolate so now first we produce our chocolate in Pakistan then further more we will introduce and promote our product in all over the world

The prospective customers for White Milk Chocolate is from Kids to adults including every member of the family to celebrate any occasion with a Fruity crunchy chocolate

Roughly White milk chocolate customer can be defined as Kids of all age groups and Women as they indulge in impulsive buying when it comes to chocolates.

Demographic:

Age and life cycle segmentation;Under this type of segmentation the buyers who mostly prefer the Cadbury White milk comes under the age group of 4 to 50 years.

Gender segmentation;For purchasing Cadbury white milk gender does not matter. Cadbury white milk are for all type of persons.

Income segmentation;

The price of Cadbury White milk is reasonable and affordable, so a person does not need to much think before purchasing.

Life style segmentation:

Any kind of class like; high class, medium class and lower class can buy our chocolate.

Personality segmentation: Personality doesn`t matter every person can buy

our chocolate and enjoy the taste of White milk chocolate.

Psychographic segmentation

Attitude towards the product The attitude towards our product are

positive as people are very much interested in our new product.

Buyers can be grouped according to occasions when they get the idea to buy, make their purchaser or use the purchased item.

Occasion;

We are also targeting special occasions like new year, birthday parties ,Eid and so many other events.

Behavioral segmentation

Benefits sought:

We are providing good quality product at economic prices to keep the customer fitness in mind. So that every one can get benefit with our new product.

User status;There are mainly the regular users found in the user status of Cadbury white milk.

User rate;The user rate is normal in the behavioral segmentation of Cadbury white milk.

Loyalty status;loyalty status is medium.

Attitude;There is an enthusiastic type of attitude of buyers.

supply chain and quality.

PACKAGING MATERIAL:

ALUMINIUM FOIL PLASTIC COVER

PACKAGING:

Protect the product from physical damage or deterioration

Display the product – good graphic design and shape is important.

Attracting customers Improved efficiency Protect from dust and other insects

ADVANTAGES OF PACKAGING

Printed information appearing on or with the package.

We have describes many things about the product in labeling like manufacture date, expiry date, Nutrition facts etc .

LABELING:

• Calories 170

• Fat calories 110

• Total fat 13 g

• Cholesterol 9mg

• Sodium 22mg

• Proteins 2g

• Calcium 5 %

• Iron 6 %

Nutrition Facts

Product Type Chocolate

Type Milk Chocolate

Color White

Brand Name Cadbury white milk

Form Solid

Shape Bar

Weight (g) 200

Specification:

STRENGTHS: • The company provides better quality of

chocolate at competitive prices. Offer good quality in very low prices Developing good skills, processes and ways

of working just to motivate our people and reward winning performance

Price is affordable so that every one can easily purchase it.

SWOT ANALYSIS

Lack of distribution network.

Transportation cost increase because of company size.

A lot of work just to establish our product name in market.

WEAKNESSES:

• Production of sugar-free chocolates. Increase the number of product like crunch

chocolate, peanut chocolate and wafer chocolate.

Also introduce sugar free chocolate for those health conscious people.

Expand the product in all over the world.

OPPORTUNITIES:

• Increased international taxes on goods, especially beverages and confectionary goods.

Rise of transportation prices.

Other companies such as Nestle who also strive for market leadership.

• Change in laws that inhibit production or sales in any way

THREATS:

Cadbury Product Line

Competitors

Particular Percentage

Purchase Raw material

SUGAR 10 %

Cocoa Butter 6%

Cocoa Solids 12%

Milk 14.7%

Honey 6%

wages 14.9

Carriage inward 2.4

Prime cost 66%

Cost sheet

Fixed cost percentage

Depreciation on Plant and Machinery

5.45 %

Rent 5 %

Power and Consumable Stores 2.1 %

Factory Insurance 1.9

Supervisors Salary 8.3

Variable cost

Electricity Charges 1.6 %

In direct material 1.2 %

Indirect wages 4.7 %

Misc exp 2.4 %

Factory cost 34 %

Manufacturing exp 100 %

TRADING EXP Percentage

Office and Administration Expenses

Office staff salary 5 %

Rent interest 0.5 %

Computer 2.5%

Depreciation on furniture 2.5%

Salaries to administrative staff 5.0 %

Rent, rates, and taxes 4.5 %

Office and Administration Cost:-

20 %

Selling & Distribution Expenses

Percentages

Advertisement (Print and by local T.V. channels)

5.5%

Fuel exp 1.5 %

Carriage outward 2.0%

Misc exp 3.0 %

Bad Debts written off 3.0 %

Total exp in % 15 %

Profit (25% on cost) 100 %

Less : MISC EXP (20%)

Less : SELLING EXP (15%)

Net profit 65 %

Time

ProductDevelop-

ment

Introduction

Profits

Sales

Growth Maturity Decline

Losses/Investments ($)

Sales andProfits ($)

Product life cycle

Break Even Point = Fixed Costs / (selling price - variable costs)

Break Even Point = 22.75 /(40-9.9)

Break Even Point= 0.76 %

To break even the company must sell 0.76 % units per month.

Break Even Calculation

Break even chart

This chocolate has a great scope in Pakistani Market as it is a different kind of product amongst all other chocolates present under different brands.

SCOPE IN PAKISTANI MARKET