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Where’s the Peak? Jan D. Freitag SVP, STR Inc. [email protected] @jan_freitag

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Where’s the Peak?

Jan D. Freitag SVP, STR Inc. [email protected] @jan_freitag

Agenda • Total US Review

• Scale Review

• Segmentation

• Markets – Special Focus on NYC & Houston

• Pipeline

www.hotelnewsnow.com Click on “Data Presentations”

2015 (prelim): Decelerating Occ / ADR Growth Rates

% Change

• Room Supply 1.1%

• Room Demand 2.9%

• Occupancy 65.6% 1.8%

• A.D.R. $120 4.4%

• RevPAR $79 6.3%

• Room Revenue 7.6%

Total Year 2015(p) Results

Total US RevPAR: NYC and Houston Dragged

Total US : +6.3% NYC: -1.5% Houston: -3.2% Total US excluding NYC & Houston: +6.9%

*RevPAR % Change 2015 (prelim)

But: 2015 Was A Record Setting Year (Again)

Most Rooms Sold EVER Most Rooms Revenue EVER

Highest Occupancy EVER

Quarterly RevPAR % Change: Slowing Down Off Record Highs

7.7 7.7

5.0

6.4 6.1

4.7 5.4

4.9

6.6

7.9

9.1 8.9

8.0

6.5 5.9

4.9

Q1 Q2 Q3 Q4

2012 2013 2014 2015

* Total US, RevPAR % Change, by Quarter, Q1 2012 – Q4 2015p

Demand Growth Rates Slow. Supply Growth Now Back Over 1%.

-0.8

-4.7

-7.1

7.7

2.9

-8

-4

0

4

8

1990 2000 2010

Supply % Change

Demand % Change

Total U.S., Supply & Demand % Change, 12 MMA 1/1990 – 12/2015(p)

ADR Growth Steady. Occupancy Growth Decelerating Quickly.

-3.4

-6.7

-9.7

6.8 7.5

4.4

-10

-5

0

5

1990 2000 2010

Occ % Change ADR % Change

Total U.S., ADR & OCC % Change, 12 MMA 1/1990 – 12/2015(p)

RevPAR Growth: Smooth Sailing For The Next 18 Months (?)

-25

-20

-15

-10

-5

0

5

10

15

1990 2000 2010 Total U.S., RevPAR % Change, 1/1990 – 12/2015 (p)

56 Months 70 Mo. 80 Months 31 Mo

Why Wall Street Is So Blue: Growth of RevPAR Growth Is Slowing

-18%

-9%

0%

9%

18%

-70%

-50%

-30%

-10%

10%

30%

50%

70%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

RevPAR % Change

Growth of Growth

Growth of Growth RevPAR % Change

Total U.S., RevPAR % Change and 12MMA “Change of Change”, 1/2015 – 12/2015 (p)

Chain Scale Review

Scales: Strong Demand Growth. Upscale Supply Increases

0.6

1.2

4.0

1.3

0.0

0.2

1.2

2.1

4.8

3.3

2.2 1.7

Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

Supply % Change Demand % Change

*Supply / Demand % Change, by Scale, November 2015 YTD

Scales RevPAR Composition: ADR Driven

0.6 0.8 0.8 1.9 2.2

1.5

4.4 4.2 5.1

4.4 4.3 5.1

Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

ADR % Change

Occupancy % Change

*RevPAR % Change by Contribution of OCC / ADR % Change, by Scale, November 2015 YTD

Scales: Absolute OCC Very Healthy On The Upper End

76.3 75.4 75.6

68.9

60.7 59.3

75.8 74.8 75.0

67.6

59.4 58.4

Luxury Upper Upscale Upscale Upper Midscale Midscale Economy

2015 2014

*OCC %, by Scale, November YTD 2015 & 2014

Segmentation

Transient ADR Growth Healthy As Occupancies Remain High

0%

1%

2%

3%

4%

5%

6%

2012 2013 2014 2015

Demand % Change

ADR % Change

*Transient Demand and ADR % Change, 12 MMA, 1/2012 – 11/2015

Group Demand Growth Slows As Hotels Are Full

-2%

-1%

1%

2%

3%

4%

5%

6%

2012 2013 2014 2015

Demand % Change

ADR % Change

*Group Demand and ADR % Change, 12 MMA, 1/2012 – 11/2015

Top 25 Group RevPAR %: NYC and Oahu Saw Declines 13.5

9.5 9.2 8.5 8.1 8.1 7.4 6.5 6.4 6.2 5.9 5.2 4.7 4.4 4.3 3.7 3.5 2.9

1.3 1.3 0.9

-0.1 -0.3

-5.5 -5.5

*Group RevPAR % Change, Top 25 Markets, YTD 11/15

MEETING SIZE

Meetings of 1000+ attendees make up the largest major meeting segment and are on the rise.

0%

10%

20%

30%

40%

Less than 300 300-999 1000+

2013 OVERALL ATTENDANCE AT LARGEST MEETING PLANNED IN LAST YEAR

*DMAP 2015, a national survey of meeting planes: www.str.com/products/destinationmap

Markets

RevPAR November 2015 YTD: Winner: CA. Loser: Oil Markets.

Market RevPAR %

Change Market RevPAR %

Change

Macon/Warner Robbins, GA 19.0 Ohio Area -1.5

San Jose/Santa Cruz, CA 18.1 Houston, TX -3.0

Oakland, CA 16.3 West Virginia -3.4

Chattanooga, TN-GA 15.8 Texas North -3.6

California North Central 14.8 New Mexico South -4.5

Fort Myers, FL 14.8 Augusta, GA-SC -7.0

Portland, OR 14.5 Oklahoma Area -9.6

Knoxville, TN 14.1 Texas South -10.2

Tampa/St Petersburg, FL 13.7 Texas West -18.2

Greenville/Spartanburg, SC 13.7 North Dakota -19.9 *November 2015 YTD RevPAR: Best / Worst Performing Markets

November 2015 YTD: High Occ = Higher ADR. (Except in NYC ???)

Market OCC % ADR % Change

Nashville, TN 74.8 9.2 Phoenix, AZ 66.7 8.4

San Francisco/San Mateo, CA 85.2 8.3 Seattle, WA 77.8 8.2

Tampa/St Petersburg, FL 72.4 7.6

Washington, DC-MD-VA 72.4 3.2 Oahu Island, HI 85.1 2.9

New Orleans, LA 70.6 2.1 Houston, TX 69.7 1.8

New York, NY 84.8 -1.4

* November 2015 YTD ADR % Change in Top 25: 5 Best / 5 Worst Performing ADR % Markets

37 mos 41 42 44 47 48 55 56 56 59 59 59 61 62 68 69 71 73 73 74 76 86

95 102+

109+

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

San Francisco Miami Oahu

Boston Nashville

Los Angeles Denver Detroit

Houston Anaheim

Seattle Dallas

St. Louis Minneapolis New Orleans

Orlando Tampa

Atlanta San Diego

Chicago Washington Philadelphia

Norfolk New York

Phoenix

Actual

Estimated

RevPAR Peak-Trough-Recovery Timeframe

YTD 10/15

NYC

13.5

6.2 5.2

4.4

2.6

-1.4

2010 2011 2012 2013 2014 2015

NYC RevPAR YTD : A Clear Trend

* NYC RevPAR % Change, November YTD, by year

13.5 6.2 5.2 4.4 2.6

-1.4

81.2 81.3 83.4 84.6 84.8 84.8

2010 2011 2012 2013 2014 2015

RevPAR % Change Occupancy

NYC YTD RevPAR & Occupancy: Full House But No RevPAR Growth

* NYC RevPAR % Change & Absolut Occupancy, November YTD, by year

NYC Segmentation YTD: Group Demand In NYC Very Soft

-0.7 -1.0

-5.5

0.2

Occupancy ADR

Transient % Change Group % Change

*NYC Segmentation % Change, by KPI, November 2015 YTD

1.5

-2.0

-1.3

1.3 1.1

-1.5

-2.1 Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Independents

NYC Scale RevPAR YTD: Mostly Depressing

* NYC Chain Scale RevPAR % Change, November YTD 2015

Houston

Houston: Oil Price Predicts Houston Room Demand

-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

$40

$50

$60

$70

$80

$90

$100

$110

2014 2015

Crude Oil Futures Price / Barrel (LHS)

Demand % Change (RHS)

*Monthly Oil price Future / Barrel vs. Houston, TX vs. Room Demand % Change 1/2014 – 11/2015 http://www.investing.com/commodities/crude-oil

$/brl Demand % Change

-4.8

-4.1

-5.3

-4.4

-3.1

-0.4

0.3

Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Independents

Houston Scale RevPAR YTD: No Comment

* Houston Chain Scale RevPAR % Change, November YTD 2015

Pipeline

US Pipeline: Construction Today Will Impact 2016 / 2017

Phase 2015 2014 % Change

In Construction 141 117 21%

Final Planning 176 126 -40%

Planning 139 170 -18%

Under Contract 457 413 11%

*Total US Pipeline, by Phase, ‘000s Rooms, November 2015 and 2014

Limited Service Construction Has Been Strong For 2 Years

6.9 11.8

49.6 47.6

5.5 1.8

18.2

Luxury Upscale Midscale Unaffiliated

*US Pipeline, Rooms Under Construction , ‘000s Rooms, by Scale, November 2015

69%

Pipeline (’000s rooms): Top 26 Markets Have ~50% Of U/C Rooms

68.9 72.4 71.0

105.5

62.1

77.7

Top 26 Markets Rest of the US

In Construction

Final Planning

Planning

*US Pipeline, Rooms (‘000s), Top 26 Markets vs. All Other Markets, November 2015

Notable Calendar Shifts 2016

Super Bowl: From Phoenix to San Francisco Easter: From April to March Jewish Holidays: From September to October

April and December will have two more Weekend days (Net +)

May will have two fewer Weekend days (Net -)

‘Let the Numbers Speak – Where’s the Peak?’

Monday, January 25 at

3:00pm.