STIA Quarter 2 Recap

Dashboard

APRIL-JUNE 2018

STIA Transient Occupancy, ADR and RevPAR Comparison

58.0%

56.7%

59.2%

56.9%

57.7%

54.9%

$198.77

$214.68

$194.25

$210.49

$173.66

$182.30

June 2018 YTD RevPAR

$115.31

$121.72

$114.98

$119.76

$101.78

$101.64

(5 Yr. Avg. 2012-2016)

Visit Seattle CONFIDENTIAL

Source: Smith Travel Research | rev. 6/30/2018

Month & Weekend

Occupancy Average Room Rate RevPAR

Market 2018 2017 % Change 2018 2017 % Change 2018 2017 % Change

Vancouver Downtown 77.2 75.2 2.6 $184.20 $161.49 14.1 $142.15 $121.47 17.0

San Francisco Market St 82.5 83.7 -1.4 $264.58 $251.05 5.4 $218.26 $210.07 3.9

San Diego CBD 82.2 80.6 2.0 $211.11 $208.80 1.1 $173.60 $168.32 3.1

Los Angeles CBD 76.9 77.9 -1.3 $204.44 $198.74 2.9 $157.13 $154.83 1.5

Phoenix Central, AZ 73.3 72.8 0.8 $177.53 $177.52 0.0 $130.17 $129.17 0.8

Seattle TIA 80.9 83.2 -2.8 $211.26 $204.39 3.4 $170.88 $170.09 0.5

Denver Downtown 73.9 74.5 -0.7 $179.45 $180.27 -0.5 $132.63 $134.22 -1.2

Portland Central City 78.4 79.3 -1.1 $170.20 $173.92 -2.1 $133.45 $137.91 -3.2

Bellevue-Eastside 71.2 74.2 -4.1 $195.88 $198.59 -1.4 $139.37 $147.31 -5.4

Competitive SetJune 2018 YTD

Source: Smith Travel Research | rev. 6/30/2018

Visit Seattle CONFIDENTIAL

STR Seattle Downtown History & Forecast2018

Occupancy ADR RevPAR

Year % % Change $ % Change $ % Change

2013 79.7 174.36 139.05

2014 82.2 3.1 ▲ 191.17 9.6 ▲ 157.12 13.0 ▲

2015 82.8 0.8 ▲ 204.91 7.2 ▲ 169.77 8.1 ▲

2016 82.7 -0.2 ▼ 211.17 3.1 ▲ 174.61 2.9 ▲

2017 84.2 1.9 ▲ 222.56 5.4 ▲ 187.44 7.3 ▲

2018* 82.6 -1.9 ▼ 230.61 3.7 ▲ 190.44 1.6 ▲

2019* 82.8 0.3 ▲ 240.39 4.2 ▲ 199.15 4.6 ▲

Source: Smith Travel Research, Size of Subset: 12,058 rooms | rev. 08/01/2018

Visit Seattle CONFIDENTIAL

*Forecast

Collections

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2018 YTD

Total

2018 Budget

TotalVariance

City

Collections*$542,524 $536,557 $684,183 $660,879 $726,635 $717,923 $3,868,701 $7,580,000 ($3,711,299)

*City collections are booked to the month for which they were collected (not collection date)

**As of 8/9/18:

(2) outstanding: Hotel Five and The Palladian

rev. 08/09/2018

Visit Seattle CONFIDENTIAL

June 2018 YTD

Expenses

Administration (Salaries & Operating Exp), $389,916

Advertising, $3,210,592

Fams, Sites, Press trips, $69,903

Partnerships, $309,311

Client Events/Sales Missions, $30,486

Special Events, $562,534 Market Research, $92,080

Visit Seattle CONFIDENTIAL

rev. 08/09/2018

June 2018 YTD

International Visitors to Seattle2016 - 2017 & 2018 Projections (‘000s)

COUNTRY 2016 20172016 v. 2017Percent Change

2018Projected

2017 v. 2018Percent Change

Canada 1,605.0 1,698.4 5.8% 1,749 3.0%

China 166.3 194.1 16.7% 205.6 5.9%

South Korea 64.3 71.5 11.2% 79.4 11.0%

United Kingdom 60.8 65.2 7.2% 66.7 2.3%

Japan 45.8 46.6 1.7% 48.4 3.9%

India 44.1 46.5 5.4% 50.1 7.7%

Germany 42.7 43.4 1.6% 46.0 6.0%

Australia 37.5 35.7 -4.8% 36.8 3.1%

Mexico 19.1 19.9 4.2% 20.5 3.0%

France 19.1 18.5 -3.1% 19.3 4.3%

Total International 2,276 2,414 6.1% 2,505 3.8%

Source: Tourism Economics | rev. 08/07/2018

Visit Seattle CONFIDENTIAL

International Visitor Spending in Seattle2016 - 2017 & 2018 Projections (Millions)

COUNTRY 2016 20172016 v. 2017Percent Change

2018Projected

2017 v. 2018Percent Change

Canada $483.5 $429.9 -11.1% $448.4 4.3%

China $188.6 $236.2 25.2% $266.3 12.7%

South Korea $43.7 $61.0 39.6% $68.4 12.1%

India $38.5 $42.4 10.1% $47.6 12.3%

Japan $28.7 $40.2 40.1% $42.1 4.7%

United Kingdom $28.1 $35.4 26.1% $36.4 2.8%

Australia $22.8 $34.3 50.4% $35.5 3.5%

Germany $18.1 $27.9 54.1% $30.2 8.2%

France $7.8 $10.8 38.5% $11.4 5.6%

Mexico $3.0 $3.4 13.3% $3.5 2.9%

Total International $990 $1,068.6 7.9% $1,147.3 7.4%

Source: Tourism Economics | rev. 08/07/2018

Visit Seattle CONFIDENTIAL

International Media Value Report

China; $4,102,547

France; $1,616,070

Japan; $2,612,554

United Kingdom; $1,841,779

Germany; $1,425,752

Korea; $1,298,500

Australia; $486,043

rev. 08/09/2018

January - July 2018 Media Values | USD

Visit Seattle CONFIDENTIAL

King County, Q2 - 2018

27%

22%

7%

5%

3%3%

2%

2%

29%Canada

China

United Kingdom

Japan

Korea

Australia

Germany

France

Other Markets

Source: VisaVue, 2018 | rev. 08/09/2018

Percent of Total Spend by International Visitors

King County, Q2 - 2018 v. 2017

COUNTRY OF ORIGIN CARDHOLDER COUNTTOTAL SPEND

(CHANGE ‘18/‘17)

China 28,671 8.8%

United Kingdom 17,720 19.3%

Japan 12,465 24.8%

Australia 8,658 15.7%

South Korea 7,537 9.6%

Germany 7,531 22.9%

France 4,955 47.5%

Canada 128,211 -4.9%

Mexico 5,600 7.6&

Source: VisaVue, 2018 | rev. 08/09/2018

Spend by International Visitors

44%

27%

14%

15%

FRANCETotal Spend

37%

29%

12%

22%

GERMANYTotal Spend

51%

20%

15%

1%

14%

UNITED KINGDOMTotal Spend

Source: VisaVue, 2018 | rev. 08/09/2018

Spend by SegmentKing County, Q2 - 2018

37%

28%

13%

5%

17%

AUSTRALIA Total Spend

Lodging

Retail

Restaurants

Cruise Lines

Other

Source: VisaVue, 2018 | rev. 08/09/2018

41%

30%

14%

15%

JAPANTotal Spend

Spend by SegmentKing County, Q2 - 2018

29%

34%

15%

22%

SOUTH KOREATotal Spend

16%

57%

11%

16%

CHINATotal Spend

Source: VisaVue, 2018 | rev. 08/09/2018

Lodging

Retail

Restaurants

Cruise Lines

Other

Spend by SegmentKing County, Q2 - 2018

Monthly Activities and Website AnalyticsJanuary-May Activities: Crowdsourced, Dear Seattle

Visit Seattle CONFIDENTIAL

-

50,000

100,000

150,000

200,000

250,000

300,000

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2014 2015 2016 2017 2018

visitseattle.org | YTD, YOY

Nu

mb

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of V

isito

rs

0

20000

40000

60000

80000

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2015 2016 2017 2018

visitseattle.TV | YTD

Nu

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MarketingALI DANIELS

VISITSEATTLE.tv - Crowdsourced

NEW SERIES WITH VOX MEDIA

• FOUR INFLUENCERS VISIT

SEATTLE AND MUST RELY ON

LOCALS (NOT PHONES) FOR

TIPS TO EXPLORE SEATTLE.

• EPISODE TOPICS:

• Food from the Sea – April debut

• Out in Seattle (LGBTQ) – June debut

VISITSEATTLE.tv - Dear Seattle

FIVE FILMS ABOUT SEATTLE:

• PARTNERSHIP WITH SUNDANCETV

Directors:

• Dave Grohl

• Meghan Griffiths

• Josh Taft – June debut

• JJ Augustavo

• Matty Brown

Upstream Music Fest + Summit

2018 HIGHLIGHTS:

• ATTENDANCE: 30,000

• VENUE/STAGE SPONSOR

• HOSTED NATIONAL MEDIA

• OUTFITTED MEDIA LOUNGE

WITH BRANDED SUPPLIES

Pride Campaign

#WESEALOVE:

• CELEBRATING SEATTLE’S

OUTLOOK OF LOVE AND

ACCEPTANCE FOR ALL

• ONE PRIDEFUL PHOTO A

DAY, FOR THE NEXT 365

DAYS

• INSTAGRAM / PHOTO-

DRIVEN CAMPAIGN

• MORE THAN 1,400

FOLLOWERS IN TWO

MONTHS

Rock ‘n’ Roll Marathon

2018 HIGHLIGHTS:

• RUNNERS: 15,134

• VISIT SEATTLE GIVEAWAYS:

• 5,550 Sunnies

• 725 OVGs

• 100 Ponchos

• ENTER TO WIN NOVEMBER

TRIP SWEEPS:

• 700 Entries

Special Olympics USA Games

OVERVIEW:

• CAMPAIGN CELEBRATING 50TH

ANNIVERSARY USA GAMES IN

SEATTLE

• VIDEO: PSA, ATHLETE

INTERVIEWS

• Ben Kennish / Walter Jones

• Michelle Andersen / Courtney

Thompson

• Heyiwor Amare / Breanna Stewart

• Garrett Utz / Jordan Morris

National Geographic – Open Studio

BRANDED CONTENT PARTNERSHIP:

• NAT GEO PHOTOGRAPHER AARON HUEY +

SEATTLE MUSICIANS IN THE OUTDOORS:

• The Moondoggies at Discovery Park / Golden

Gardens

• Sera Cahoone at Volunteer Park / Bainbridge Island

Ferry

• Shabazz Palaces / Seward Park

• Tacocat at Washington Park Arboretum / Seattle

Japanese Garden

Los Angeles Film Festival

OVERVIEW:

• CONTINUED PARTNERSHIP

WITH FILM INDEPENDENT

• SECOND SEATTLE STORY

AWARD WINNER: CLAIRE BUSS

• “I’M SORRY HAPPY BIRTHDAY”

SHORT FILM TO DEBUT AT

CLOSING NIGHT AT LA FILM

FESTIVAL

VISITSEATTLE.tv

Q2 engagement

• 11,200,000 minutes of watch time (+34%

over Q1)

• 5,600,000 digital views

• 105% increase in view duration

• (2:30 vs. 1:12 in Q1)

• Videos added to playlists over 1,000

times

Public RelationsKAUILANI ROBINSON

Upstream Summit + Music Fest

PRESS RELEASE – MAY 31:

VISIT SEATTLE AMPS UP FOR UPSTREAMF

rev. 08/14/2018

Upstream Summit + Music Fest

Media Lounge

IN ADDITION TO GARNERING MEDIA COVERAGE, VISIT SEATTLE’S MARKETING

AND PR TEAMS HOSTED AND ACTIVATED A MEDIA LOUNGE AT THE FEST

D

rev. 08/14/2018

Media Missions 2018

LOS ANGELES

JUNE 2018

NEW YORK

APRIL 2018

WASHINGTON DC & BOSTON

JULY 2018

rev. 08/14/2018

Top Media Coverage – May through July

IN ADDITION TO WORKING ON SHOULDER SEASON CAMPAIGNS, CONTINUED MEDIA

COVERAGE WAS GARNERED THROUGHOUT MAY, JUNE & JULY.MAY

CIRCULATION: 231,875,402

AD VALUE: $6,194,030

# OF STORIES: 33

JUNE

CIRCULATION: 272,469,136

AD VALUE: $3,332,307

# OF STORIES: 42

JULY

CIRCULATION: 413,970,075

AD VALUE: $$20,675,331.64

# OF STORIES: 109

rev. 08/14/2018

Hosted Journalists: April-July

Alec Scott – AAA Via Magazine & the LA Times

Andy Bender – Forbes, Fodors & LA Times

Justin Goldman - Hemispheres

Mike Bailey – NBC Universal / The Golf Channel

Hayley Helms – Adventure Sports Network

Bijan Bayne – AFAR, JustLuxe

Richard Atikins – CNN, My Itchy Travel Feet

Steven Bull – Power Boat TV

Liza Weisstuch – Lonely Planet’s Budget Travel

Sharon Boorstin – LA Times

Joey Amato – Pride Journeys

Regan Stephens – Vogue/Food & Wine

Ginny Prior – East Bay News Company

Isis Briones – Forbes

Pam Mandel – AAA & SF Chronicle

Andy Bender – Forbes

Alec Scott – VIA Magazine AAA Southwest,

Sunset Magazine & LA Times

Stephanie Regalado – Spokane Couer d’Alene

Living

Katelyn J. Hughes – Lodging Magazine

Robert Daniel Foster – Stringer for the LA

Times, LA Magazine and the Huffington Post

Nathaniel Lande – National Geographic

Elliot Finkleman – Travel Talk

Erin Clarke – wellplated.com

rev. 08/14/2018