Where Every Day is the Weekend

REACH AFFLUENT CANADIAN SPENDERS

CONNECT WITH CANADIAN COTTAGERS IN

THEIR #1 DESTINATION

EXPLORE INTEGRATED OPPORTUNITIES ACROSS

ALL OUR PLATFORMS

Media Kit 2017

Blue Ant Media130 Merton St., Suite 200 Toronto, ON M4S 1A9

416 646-4434

cottagelife.comDISPLAY UNTIL MARCH 5, 2017

Get Outside!50+ WAYS TO EMBRACE THE MAGIC OF WINTER

WINTER 2016/17 $6.99

+BEST COTTAGE

PHOTOS OF 2016

SIP A DELICIOUS

HOT DRINK

P. 81

25 COTTAGE

GIFTS

WOLVES IN CRISIS

THE COOLEST HOT TUBS

SNOWMOBILE BUYER’S GUIDE

Total brand footprint 1,700,000Print 1,430,000Digital 445,000(Source: Vividata, 2016 Q2)

Reader profile Female 51%Male 49%(Source: Vividata, 2016 Q2)

Publishing frequency6 issues per yearDelivered to home address

Best In Class Cottage Market MagazineThe consistent winner of multiple national and international awards since 1988

MEDIA KIT 2017

Blue Ant Media130 Merton St., Suite 200 Toronto, ON M4S 1A9

416 646-4434

2017 Editorial Line-Ups

Spring

THE ADVICE ISSUE→  What every cottager, new and old, needs to know.

Summer

THE FUN ISSUE→  How to have (even more) fun at the lake.

MayTHE ULTIMATE GRILL GUIDE→ Easy answers to your burning barbecue questions.

Fall

THE DIY ISSUE→  It’s easier than you think: How to embrace the work and become a cottage DIYer

Early Summer

CANADA 150→  Cottagers love Canada!

WinterCELEBRATE WINTER ISSUE→  Don’t hide from it, embrace it! Ways to love the cold season.

Space close March 6

Material due March 15

Mail release date April 6

Digital release date April 13

Inserts due March 23

Space close July 26

Material due August 4

Mail release date August 30

Digital release date September 7

Inserts due August 15

Space close January 24

Material due January 30

Mail release date February 23

Digital release date March 2

Inserts due February 9

Space close May 25

Material due June 5

Mail release date June 28

Digital release date July 6

Inserts due June 14

Space close April 13

Material due April 25

Mail release date May 18

Digital release date May 25

Inserts due May 4

Space close October 5

Material due October 18

Mail release date November 9

Digital release date November 16

Inserts due October 26

MEDIA KIT 2017

In every issue: Food and Feast, Workshop, Design, Waterfront.

2017 National AdvertisingNational Advertising Rate Card No. 30. Effective January 1, 2017

2017 National Rates (Gross)

2017 Publishing Schedule

National advertisers will see their ad in both the print and digital edition of Cottage Life

1 × 3 × 6 ×

Full Page $13,500 $13,000 $12,500

DPS 25,250 24,500 23,750

IFC Spread 29,000 28,200 27,350

IFC 17,425 16,900 16,500

IBC 14,750 14,300 13,900

OBC 17,425 16,900 16,500

2⁄3 Page 9,950 9,700 9,400

½ Page 8,500 8,300 8,100

1⁄3 Page 6,650 6,450 6,300

½ Page Spread 15,300 14,850 13,900

Issue Space Closing Material Closing Mail Date

Spring The Advice Issue January 24 January 30 February 23

May The Ultimate Grill Guide March 6 March 15 April 6

Early Summer Canada 150 April 13 April 25 May 18

Summer The Fun Issue May 25 June 5 June 28

Fall The DIY Issue July 26 August 4 August 30

Winter Celebrate Winter Issue October 5 October 18 November 9

Advertise with us:

In every issue:✓ Fabulous food, decor & design tips

✓ Workshop DIY

Total national circulation: 68,210 Source: CCAB March 2016

For advertising information130 Merton St., Suite 200

Toronto, ON M4S 1A4416 646-4434

Printing Method Computer-to-Plate / Web Offset

Bindery Method Perfect Bound

Book Trim Size 8" × 10.875"

Non-Bleed Page 7" × 10"

Bleed Page 8.25" × 11.125"

Bleed ½ Page 8.25" × 5.5625"

Non-Bleed DPS 15" × 10"

Bleed DPS 16.25" × 11.125"

MECHANICAL INFORMATION STANDARD UNIT SIZES

Safety Margins: Keep .25" safety margin in from edge on all live matter. Allow additional .125" gutter safety per page on live matter that crosses the gutter.

Ad Size Non-Bleed

Trim Size for Bleed Ads

Full Page 7" × 10" 8" × 10.875"

2∕3 Page 4.5" × 10" 4.9375" × 10.875"

½ Page (horizontal) 6.8125" × 4.8125" 8" × 5.3125"

1∕3 Page (vertical) 2.1875" × 10" 2.6875" × 10.875"

1∕3 Page (square) 4.5" × 4.8125" n/a

DPS 15" × 10" 16" × 10.875"

½ Page Spread 15" × 4.8125" 16" × 5.3125"

Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We accept PDF-x1a and PDF-x4 files (ensure that files are 300 dpi).• Document built to trim size must include .125" bleed.• Images should be a minimum resolution of 300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to CMYK.• Type should be a minimum of 8 point. Reverse type less than 12 point is not

suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.• Supply single pages and not spreads. Single pages should be no more than

trim plus bleed.• Supply ad material via AdDirect ad portal.• Advertisers and/or advertising agencies assume full responsibility for

all content of advertisements and any claim made against Cottage Life because of such content.

• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.

• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

Payment Terms Terms 30 days. All advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Adver-tisers will be invoiced upon publication date, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Copy and Contractsa. No cancellations accepted after space closing date.b. Rates quoted are for space only and assume Advertiser supplies final files

meeting Publisher’s specifications.c. All contracts, material, and insertion orders are to be sent to Cottage Life

magazine, 130 Merton Street, Toronto, ON M4S 1A4. The Publisher will not accept responsibility for material lost or damaged en route.

d. Frequency discounts are based on a contract period of 12 consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted for will be short-rated.

e. Earned rates will apply, except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate.

f. The acceptance or execution of an order is subject to the Publisher’s approval.

g. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies.

h. All advertising is published upon the understanding that the Advertiser and the Advertising Agency assume full liability for all electronic advertising material submitted, printed, or published.

i. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher.

j. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key numbers or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specifications or after material closing date.

k. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of God, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing, or distributing Cottage Life.

l. The Publisher will not be responsible for any advertising materials not requested for return within one year of previous usage.

m. All advertising material produced by Cottage Life will remain the property of Cottage Life until paid for, in full, by the Advertiser.

n. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

Production ManagerJodi Brooks 416-599-2000 ext. 222jodib@cottagelife.com

Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 dgray@cottagelife.com

2017 National AdvertisingMechanical Specs

For advertising information130 Merton St., Suite 200

Toronto, ON M4S 1A4416 646-4434

2017 Cottage Properties AdvertisingRates & Dates

2017 Cottage Properties Rates

2017 Publishing Schedule

Size 1–2 times 3–5 times 6 times

Double (supplied) $379 $359 $333

Triple (supplied) $528 $502 $477

Quadruple (supplied) $651 $620 $589

• Supplied ads are sent to Cottage Life in accordance with our material specifications as outlined on the back panel of the rate card.

Realtor ProgramPurchase gift subscriptions of Cottage Life magazine for your favourite clients at discounted rates.

Issue Space Closing Material Closing Mail Date

Spring The Advice Issue January 24 January 30 February 23

May The Ultimate Grill Guide March 6 March 15 April 6

Early Summer Canada 150 April 13 April 25 May 18

Summer The Fun Issue May 25 June 5 June 28

Fall The DIY Issue July 26 August 4 August 30

Winter Celebrate Winter Issue October 5 October 18 November 9

The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

CirculationEast Circulation: 62,116 Source: CCAB March 2016

Cottagers are a lucrative market

for advertisers, and The Cottage

Properties section is the perfect

place to reach prospective buyers

and renters. Featured in every issue of

Cottage Life, this section is designed

specifically to promote cottage real

estates sales and rentals. Cottage Life

is well positioned to deliver a larger

targeted audience to agents, brokers,

property renters and owners.

Payment Policy for all Cottage Properties AdvertisersPayment in full (VISA, MasterCard,

Amex, or cheque) must be included

with your order and received in our

office by 3 p.m. on the space closing

date of each issue.

Frequency discounts are based on

a contract period of 12 months

commencing with the Advertiser's

first insertion. Short-rating will apply if

cancellations occur.

In every issue:✓ Fabulous food, décor & design tips

✓ Workshop DIY

Advertise with us:Mylène Tomkin Account Executive, Multi-Platform Specialist416-440-7272 mtomkin@cottagelife.com

For advertising information130 Merton St., Suite 200

Toronto, ON M4S 1A4416 646-4434

2017 Cottage Properties Advertising Mechanical Specs

Material Requirements Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally. • We accept PDF-x1a and PDF-x4 files (ensure that

files are 300 dpi).• Images should be a minimum resolution of

300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to

CMYK.• Type should be a minimum of 8 point. Reverse

type less than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.

• Please be sure to include trim and crop marks on your file.

• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.

• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.

• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

IMPORTANT NOTE: ANY EXCEPTIONS TO THESE SPECS MUST BE APPROVED BY PUBLISHER PRIOR TO SENDING

Material conversions and customs-brokerage costs will be billed net as production charges.

Custom Ad Rates

(created by Cottage Life)

Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Additional revisions will be billed at $35 each. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.

Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.

Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.

Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material.

Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.

Guidelines for an Effective Ad

Generally, for double and triple units,

we suggest you provide a logo, one

photo and no more than 50 words

of copy, including your contact

information. Make a trial setup of

your ad by drawing up an ad frame—

refer to the unit size chart at left for

dimensions—and handwriting your

information into it. If you can’t make it

fit, chances are neither can we.

COPY Too much copy is worse than

too little. Readers are less inclined to

read your ad if it looks complicated or

if the type is too small. Remember, the

purpose of your ad is to get consumers

who have an interest in your property

or service to call you. Our staff will

gladly work with you to ensure that

your message is getting across.

LAYOUT If you have ideas about

how the finished ad should look,

please send along suggestions and/

or a sketch of your proposed layout.

If not, we will design your ad for you

and allow you to approve it before it is

published.

FINAL ASSEMBLY Cottage Life’s art

department cannot start producing an

ad until all the ad components are in

our offices and final copy and layout

options have been decided.

Additional changes mean additional charges:Included in the Custom Advertising

rates are ONE design and electronic

assembly, plus TWO opportunities to

alter type or copy. Requests for any

additional changes to either copy

or design will be billed additional

production charges.

Size Dimensions

Double 2.125" wide × 1.625" deep

Triple 2.125" wide × 2.5" deep

Quadruple 2.125" wide × 3.375" deep

Standard Cottage Properties Unit Size

Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 dgray@cottagelife.com

For advertising information130 Merton St., Suite 200

Toronto, ON M4S 1A4416 646-4434

2017 Showcase AdvertisingRates & Dates

2017 Showcase Rates

2017 Publishing Schedule

Size 1 time 2 times 3 times 4 times 5 times 6 times 7 times*

Single (supplied) $1,097 $1,020 $861 $830 $805 $774 $743

Double (supplied) $1,922 $1,804 $1,521 $1,464 $1,425 $1,363 $1,343

Triple (supplied) $2,624 $2,450 $2,137 $2,017 $1,942 $1,866 $1,845

*   The 7x rates are extended to advertisers booking all six issues and who are participating in the 2017 Cottage Life Show(s).

Extend your reach on cottagelife.comNew for 2017: Add a digital plan to your Showcase package

100,000 run of site impressions

$2,000

Big Box on the Dockside weekly e-newsletter

$1,200

Issue Space Closing Material Closing Mail Date

Spring The Advice Issue January 24 January 30 February 23

May The Ultimate Grill Guide March 6 March 15 April 6

Early Summer Canada 150 April 13 April 25 May 18

Summer The Fun Issue May 25 June 5 June 28

Fall The DIY Issue July 26 August 4 August 30

Winter Celebrate Winter Issue October 5 October 18 November 9

In every issue:✓ Fabulous food, décor & design tips

✓ Workshop DIY

The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.

CirculationPaid Circulation: 68,210 Source: CCAB March 2016

Readership: 1,430,000Source: Vividata 2016 Q2 Persons 12+

*TFP = Total Footprint (Print + Digital Format)

Cottagers are a lucrative market for advertisers to reach. Cottage Life readers are dual home owners with high house-hold income and high net-worth. Align your product in every issue with a market that looks to Cottage Life as the go-to resource. Showcase is a special display section for direct and retail advertisers.

Payment Policy for all Showcase AdvertisersAll advertising booked is subject to credit approval. First-time advertisers must pay the first insertion in full at time of booking. Advertisers will be invoiced upon publication with terms of net 30 days, first-time advertisers excepted. Past due invoices are subject to a service charge of 1.5% per month.

Pre-authorized Payment Discount Program: Provide credit card pre-authorization (or post-dated cheques) for payment of each insertion of your contract at time of booking and receive a $50 discount per insertion. Payment will be charged on date of invoice date of each insertion. (Exception: first insertion for first-time advertisers will be charged at time of booking). Consult your Account Manager for more details.

Frequency discounts are based on a contract period of 12 months commencing with the Advertiser's first insertion. Short-rating will apply if cancellations occur.

Advertise with us:Mylène Tomkin Account Executive, Multi-Platform Specialist416-440-7272 mtomkin@cottagelife.com

For advertising information130 Merton St., Suite 200

Toronto, ON M4S 1A4416 646-4434

2017 Showcase AdvertisingMechanical Specs

Material Requirements

Digital Requirements for Advertising MaterialCottage Life will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.• We accept PDF-x1a and PDF-x4 files (ensure that

files are 300 dpi).• Images should be a minimum resolution of

300 ppi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (pantone) must be converted to

CMYK.• Type should be a minimum of 8 point. Reverse

type less than 12 point is not suitable for reproduction. Cottage Life is not responsible for reproduction of type in size smaller than those mentioned above.

• Ink density for all four colours must not exceed 280%.

• Please be sure to include trim and crop marks on your file.

• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Cottage Life because of such content.

• Cottage Life reserves the right to refuse any or all copy deemed by Cottage Life to be unsuitable.

• All advertising materials will be destroyed by Cottage Life if not requested within one year after date last used.

IMPORTANT NOTE: Any exceptions to these specs must be approved by publisher prior to sending

Material conversions and customs-brokerage costs will be billed net as production charges.

Custom Ad Rates (created by Cottage Life)

Rate includes: ONE design and electronic assembly of ad, plus TWO copy revisions prior to first insertion. Additional revisions will be billed at $35 each. Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.

Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Cottage Life cannot be held responsible for print reproduction.

Colour transparencies and colour prints are acceptable for reproduction on our in-house scanner.

Cottage Life will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material-closing date.

Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material.

Copy changes can be made to ads created by Cottage Life at a cost of $35 per revision. Changes to an ad that requires scanning illustrations or photographs will be charged $50.

Guidelines for an Effective Ad

Generally, for a single-unit Showcase

ad, a good setup consists of a head-

line of 4 to 8 words, a logo, one photo

or illustration, and no more than 40

words of body copy including your

company name and contact informa-

tion. For double and triple units, we

suggest you make a trial setup of your

ad by drawing up an ad frame—refer to

the Unit Size chart (below) for dimen-

sions—and handwriting your infor-

mation into it. If you can’t make it fit,

chances are neither can we.

Copy Too much copy is worse than too little.

Readers are less inclined to read your

ad if it looks complicated or if the type

is too small. Remember, the purpose of

your ad is to get consumers who have

an interest in your product or service

to call you. Our staff will gladly work

with you to ensure that your message is

getting across.

Layout If you have ideas about how the

finished ad should look, please send

along suggestions and/or a sketch of

your proposed layout. If not, we will

design your ad for you and allow you

to approve it before it is published.

Final Assembly Cottage Life’s art department cannot

start producing an ad until all the ad

components are in our offices and final

copy and layout options have been

decided.

Additional changes mean additional charges Included in the Custom Advertising

rates are ONE design and electronic

assembly, plus TWO opportunities to

alter type or copy. Requests for any

additional changes to either copy

or design will be billed additional

production charges.

Size Dimensions

Single 2.125" wide × 2.25" deep

Double Vertical 2.125" wide × 4.75" deep

Triple Vertical 2.125" wide × 7.25" deep

Double Horizontal 4.375" wide × 2.25" deep

Triple Horizontal 6.875" wide × 2.25" deep

Standard Showcase Unit Size

Assistant Production ManagerDenise Gray 416-599-2000 ext. 291 dgray@cottagelife.com

For advertising information130 Merton St., Suite 200

Toronto, ON M4S 1A4416 646-4434

Fast FactsMEDIA KIT 2017

Blue Ant Media130 Merton St., Suite 200 Toronto, ON M4S 1A9

416 646-4434

Our cottager audience loves

Activities Swimming 3+ times in the past year INDEX 111%Jogging 10+ times in the past year INDEX 109%Fishing 3+ times in the past year INDEX 112%Curling 1+ times in the past year INDEX 116%Canoeing 10+ times in the past year INDEX 210%Power boating 10+ times in the past year INDEX 123%Sailing 1+ times in the past year INDEX 142%Windsurfing 1+ times in the past year INDEX 128%Camping 3+ times in the past year INDEX 111%Walking/hiking 10+ times past year INDEX 111%Source: Vividata Q2 2016, Total Sample. Base 18+.

Cottage Improvements & DIYOutside Furnishings INDEX 121%Landscaping INDEX 121%Plumbing/Heating/AC INDEX 131%Interior Furniture INDEX 112%Tools INDEX 108%Kitchen or Bathroom Remodeling INDEX 122% Source: Vividata Q2 2016, Total Sample. Base 18+.

FinancialThe average total securities and savings, excluding value of principle residence, of Cottage Life readers indexes at 116% among Adults 18+ and 106% among Adults 45–64, and indexes at 111% for Adults 25–54. Source: Vividata Q2 2016, Digital and Magazine

Cottage Life readership wealth, excluding value of principle residence, totals $169 billion. Among Adults 45–64, total wealth is $82 billion, and $65 billion total wealth among Adults 25–54. Source: Vividata Q2 2016, Digital and Magazine

AutomotiveOwn 2+ cars, vans or pick-ups per householdSource: Vividata Q2 2016. Digital and Magazine

Food & EntertainmentEnjoy entertaining at home or the cottage, spend $200 per week on groceries

Alcohol ConsumptionWine INDEX 107%Premium-priced beer INDEX 161%Spirits INDEX 109%Source: Vividata Q2 2016 2016, Total Sample. Base 19+

Reader Profile

Female: 51%Male: 49%Average age: 46Average household income: $90,000+Source: Vividata 2016 Q2 Readership and Product Database, Weighted by: Population

Total readership: 1,700,000Source: Vividata 2016 Q2 Persons 12+ *TFP=Total Footprint (Print + Digital Format)

Total qualified circulation: 68,210 (average of 3 issues) CCAB March 2016

Cottagelife.com monthly unique views: 328,000Source: ComScore, Canada, A12+, September 2015 to July 2016

TV cumulative reach: 4,766,000Source: Numeris, Total Canada, M-Su 2a-2a, Persons 2+, 15-16 Full BY excluding Free Preview

Total social fans: 533,054Source: Based on respective Social Pages (Contains Duplication)

Dockside newsletter: 42,000 From MailChimp via the dashboard