when you think of a salesperson, is this...
TRANSCRIPT
• Whenyouthinkofasalesperson,isthiswhoyouthinkof?
• Printsalespeoplelookmorelikethis.Theyplayaveryimportantroleintheindustry.
• Aprintsalespersonisresponsibleforseekingandacquiringcustomersandprin@ngjobsthatwillbeproducedbytheircompany.
• Youcan’thaveasuccessfulbusinesswithoutasuccessfulsalesstaff.
• Anassociatesorbachelorsdegreeinsales,marke@ngorbusinessispreferred,butnotmandatory.
• Mosthighlysuccessfulsalespeopleareborn,notmade.
• GoalDriven• Organized• Communicator
• PeoplePerson• Presentable• ThickSkinned• Persistent
• Intelligent• Knowledgeable• Communicator
• Friendly• HardWorking
• Goodlistener
• Lazy• Unorganized• Shy• Notpresentable• NotAggressive• TooAggressive
• NotIntelligent• NoKnowledgeofProduct• Can’tCommunicate
• NotFriendly• Doesnotlisten
• Callorvisitanynewpoten@alcustomers• Developcompanycontactsasa“WayIn”
• Givepresenta@onstopromoteyourcompaniesqualityandservice.
• Contactexis@ngcustomerswhomayhavenewworkthatneedstobeprinted.
• Follow‐upwithalljobstoensuresa@sfac@on.
• Somesmallercompanieswillselltoacircularareaaroundtheirproduc@onfacilityandsalespeoplewillalsolookfornewmarketsinotherareas.
• Asthecompanygrows,thecirclegetslargerandtakesondifferentshapes.
• Eachsalespersonisgivenasalesregion.
• Dividingregionsistoughbecausesomeareashavemorepoten@althanothers.
• Sellingoutofyourproduc@onfacilityallowssalespeopletobeclosetotheircompaniesandtheirfamilies.Anordinarylifeispossible.
• Largercompaniesdevelopsalesofficesinmajormetropolitanareas.Salespeopleworkingoutoftheseofficecandevelopsalesregionsaroundtheseoffices.
• Sellingoutofsalesofficesallowssalespeopletobeclosetotheirhomesandfamilies,buttheylosemuchoftheconnec@onwiththemaincompanythattheyserve.Anordinaryfamilylifeiss@llpossible.
• Whencompaniesarelookingfornewmarketstotapinto,theywillhiretravelingsalespeopletoreachouttonewareas.Thiscouldbeindifferentstatesoreveninterna@onally.
• Travelingsalespeoplecanliveanywhere,butarerequiredtotravelwherevertheworktakesthem.
• Ifenoughworkislocatedinacertainarea,thenasalesofficecouldbeopenedthere.
• Travelingsalespeoplehavetroublemaintainingaconnec@onwiththeirhomecompanyandalsotheirfamily.Maintaininganytypeofnormallifeisdifficult.Younger,singlesalespeopleenjoythistypeofselling.
• Obviously,lifestylesvarygreatlybetweenhomeoffice,salesofficeandtravelingsalespeople,butsomelifestyletraitsarethesameforallsalespeople.
• MaintainingafriendlyupbeataYtude• Mee@ngnewpeopleeveryday
• Dressingveryprofessionally• Drivinganicecar• WiningandDiningCustomers
• CellPhonesandvideochaYng
• Drivingorflyingalot
• Companiesprefertopaysalespeopleonacommissionbasisinsteadofasalarybasis.
• Asetannualamountpaidtoanemployeefordoinganagreeduponjob.
Advantages - Guaranteed annual income
- Stable pay checks
- Agreed upon work load
- Predictable annual payroll
Disadvantages - No incentive to work harder
- No chance for extra income
- Employer pays even non- performers
• Payinganemployeeasetpercentageofthesalesthattheymake.
Advantages - Provides incentive to sell
- Chance for large income
- Company does not pay anything unless sales are made
Disadvantages - No guaranteed money
- No set workload or schedule
- Fluctuating pay checks
- High pressure and high stress
• Commissionstructuresvary,butmostaresimilartothestructurebelow:
Year1: ½%onNetSales
Year2: 1%onNetSales
Year3: 1½%onNetSales
Year4: 2%onNetSales
Year5: 2½%onNetSales
Year6: 3%onNetSales(Maximum)
• Companiesrarelyeverneedtofireasalespersonbecauseiftheyarenotsuccessfultheirdecliningincomewillforcethemtofindsomethingelse.
• Salesisaveryemo@onalbusiness,becausemakingthesaleis@edtonotonlyyourprofessionalsuccess,butalsoyourlivelyhood.
• Successesandfailurescomeeverydayindifferentformsanditisimportantthatasalespersonfindswaystocopewithboth.
• Companieswantsalespeopletofindnewcustomersandkeepthosecustomershappyandprovidingworkformanyyears.
• Whenasalespersonleavesthecompany,hisorheraccountsbecomehouseaccountsandaregiventoanothersalesperson.Thatsalespersonusuallymustservicethoseaccountsforseveralyearsbeforetheycanearncommissiononanyworkthattheyprovide.
• SellingworkandgeYngcustomersissoimportant,thatcompaniesarealwaysseekingskilled,successfulsalespeople.Compe@ngcompanieswillogentrytostealsalespeoplefromrivalcompanies.
• MostcompaniesmaketheirsalespeoplesignaNo‐CompeteClause,whichprohibitsthemfromstealingthecompaniescustomersinordertogotoacompe@torwhooffersthemhighercommissionratesandmorebenefits.
• GobackthroughtheslidesandEvaluateifsalesisforyou,basedonthesecriteria:
‐ YourPersonality‐ Yourskillsandabili@es‐ Yourworkethic‐ ThePaystructure‐ TheLifestyle
• Writedownallofyourreasonswhyorwhynotsalesisforyoubasedonthepreviouscriteria.Presentthisinforma@ontotheclassanddiscussit.Wewillalllearnfromeachother.
• Youwillbeexpectedtoknowandusethisinforma@oninthefuture.