When You Should Send a Text Marketing Blast for Your Customers

Having a mobile database of your customers is a powerful tool to drive sales into your

restaurant.

Send a text marketing blast for the right reason and your weekly sales and customer frequency will help your bottom line profits and margins.

Use it at the wrong time and you will notice little increase in sales and turn customers off to

your new marketing tool.

Here are Ten Reasons to Send a Text Message Marketing Blast to Your Subscribers:

1. Increase sales on slower days

Certain days of the week are probably slower then weekends for restaurants or retail stores.

Send a text message offer in the morning for a discount good for that day only.

2. Sell excess items and stock

Instead of having it sit around your business taking up room or going bad or out of style, send a text marketing

blast with an offer only good for those items.

Most businesses can also use their text list to negotiate lower pricing on bulk orders with suppliers if they can

move the items quickly with their mobile list.

3. Fill up your business

Use the text list to offer free cover charge or appetizer before a certain time to start the

night off right.

4. Rescue from bad weather

Next time rain threatens to ruin your sales for the day, send a blast announcing your "Rainy

Day Sale" and save your sales.

5. Promote a new item

Also use to promote new seasonal items or menus.

6. Contest promotion

Announce contests, run contests, and drive people into your store to enter. Send an offer and ask

people to show their text message in-store to enter.

7. Drive website traffic/ sales

Text messages that cross-promote your Facebook page will increase participation, engagement and get people

talking about your brand in social media circles.

Send the Facebook page link and ask people to post about their favorite aspect of your

business.

Reward the best posts with gift certificates and this will increase your brands awareness

online.

8. Make up lost sales

Previously if you were having a slow day, behind your sales goals for the day in the afternoon,

what would you do to rescue sales for the day?

Chances are your only option was to try to save on your labor cost. Send a text blast in the afternoon for a dinner offer that

is only valid for that night and make up the lost sales.

9. Charity nights

It is a nice way for people to donate and feel good about spending money with your

business.

Don't forget to let local news outlets know about your promotion.

10. Drive reservations/open appointments

While you can't send text blasts for this purpose every day, it is a great fit for every

couple weeks on normally slower days.

When developing your text message marketing campaign, pay attention to when you are sending

text blasts, the reasons and your desired goal.

A little planning and strategy will go a long way to new sales, traffic and creating loyal customers

that will reward you for years to come.