when relationships in business flows – sustainability follows!...ü new social-media and...
TRANSCRIPT
Whenrelationshipsinbusinessflows–sustainabilityfollows!
Goodrelationshipsareessentialtobusinesssuccess–andthekeytogoodrelationshipsisgoodcommunication – yet how society communicates sustainability has been problematic fordecades.
Ifeconomic,socialandenvironmentalsustainabilityisimportanttoyou,thencomejoinourSustainability Strategy,EngagementandCommunicationsMasterClass. Wewill introduceyoutothe9GlobalPrinciplesofHowtoCommunicateSustainabilityMOSShelpedtodevelopfortheEUCommission,UNFCCC,OECD,Rio20+andWorldEconomicForum,andanewsimple4stepprocesstocreateanewsustainabilitynarrative. Itwillalsosharebestpracticecasestudies;introduceyoutonewsustainabilitytrends;allowyoutolearnfrombothgloballeadersandyourpeers;andgiveyouthetoolstobeboldandheard!
THISHIGHLYINTERACTIVEMASTERCLASSWILLENABLEYOUTO:
ü Createengagementprogramsthatkicksbuttandgetresultsbeyondyourwildestdreamsü GetgreaterCEO,CFOandBoardsupportü Gaincut-throughandseeimmediateresultsü HaveFUNinyourjobbymakingsustainabilitysodesirableeveryonewantstoparticipateü Findsolutionstoyournaggingproblemsü Knowwhenandwheretousepainpoints,factsandstatsü ManageorpreventCSRrelatedboycottsorprotestsü Understandyourstakeholderdesiresandhowtoaddressthemü Discover the latestthought leadershipandtrends includingBlueandCircularEconomy,
Behavioral Economics, Integrated Reporting, Social Media, SDG’s and how storytelling,gamification,AIandothertechnologiesgetexponentialresults
ü Turntheoryintopracticeü WorkONnotinyourbusinessforachangewithimportantpeerevaluationand
contribution ü Buildaherobrandandanewnetworkofpeerstosupportyourongoingprograms ü Savethousandsofdollarsintime,moneyandresources
BRISBANEApril19–20@ENERGYQUEENSLAND
ONLINEPROGRAMrunseveryTUESDAYstartingMAY1st
Byjoiningeitherour2dayliveprogramorour8weekonlineMasterClassprogramyou’lllearn:ü The9PrinciplesofCommunicatingSustainabilitywithexamplesofhowcities,smallbusinessandglobalbrandsaregrowingtheirbusinesses,diversifyingtheir
economies,buildingresilienceandachievingtheirgoalsthroughtheuseoftheseprinciples.ü WhysomeorganisationsstrugglewiththebasicsofsustainabilityandhowtosustaininterestwithallstakeholdersespeciallymillennialsandgenZ.ü Thesimple4stepprocessbehindthenewsustainabilitynarrative.ü StorytellingtipsandtechniquesincludingthekeystoeffectiveCSRstorytellingandcommonsustainabilityorCSRplots.ü Howtoengagetheboard,inspireemployeesandgetpublicsupportforyourbigideasandcampaigns.ü Globalsustainabilitytrendsandemergingissues/policy.ü Howcomplexconceptssuchasproductsmadebyrenewableenergy,andtheblueandcircular
economiesarebeingcommunicatedtodrivemassmarketuptake.ü DiscoverthekeystosuccessfromleadingsustainabilitymanagersandHollywoodsuperstars.ü Howtocreatesharedvaluethroughstorytellingandwhystorieswinoverstats.ü TheessentialsofaHERObrand/community/city.ü Howtoinnovateandovercomeclimateandsustainabilityfatigue.ü TipstogetBoardbuy-inandincreasedbudgets.ü Howtoachieveattitudeandbehaviorchangeinyourtargetaudience.
You’llgettotakehome
ü Aplethoraofbestpracticecasestudiesbyleadingbrands,governmentagencies,NGOsandcities.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Newtools,reports,videosandindustrycontactsthatcansupportyourcommunicatingsustainability
journey.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Thesevensinsofgreenwashingandotherresourcestohelpyourorganisationavoidgreenwash.ü ThepsychologyandprinciplesofClimateChangeCommunication. ü Newsocial-mediaandgamificationresources.ü Enhancementsandamendmentsforyourowncommunicationsprograms(delegatesarerequiredtobring
corporateandorcampaignspecificmarketingcollateraltoworkonandorreferencethroughouttheprogram).ü AworkbookalongwithanextensivelibraryofresourcesincludingaGuidetoSustainia,Hero’sHandbookand
supportingresourcesforbusiness,industrygroups,NGOs,academiaandgovernment,especiallycitiesandLGAs.ü Participationcertificate.
MeetyourSpeakers
Whoshouldattend
ü Thisworkshopisidealforanyoneinterestedinimprovingtheireconomic,socialandenvironmentalperformanceandorstakeholderengagement.ü Anyoneresponsibleforinternal/externalcommunicationsandorstrategyofsustainability,CSR,carbonneutrality,climatechange,ethicalinvestment,
clean-tech,greenproductsandorservices.ü BusinessOwnersandManagers,ChiefSustainabilityOfficers,SustainabilityAdvisorsandPolicyMakers.ü MembersofPublicAffairs/Marketing/HRDepartmentsofcompaniesandgovernmentagencieswithasustainabilityorclimatechangefocus.ü Carbon,EnergyEfficiencyandorSustainability/CSRconsultants.AdvertisingandPRconsultantsandcopywriters.
ThisMasterClasshasbeendevelopedbyandwillbefacilitatedbyAnne-MareeMcInerneyMOSSFounderandCEOwhowastheonlyAussieontheglobalteaminCopenhagenwhodevelopedthe“GlobalPrinciplesofHowtoCommunicateSustainability”.
Anne-Mareehasanextensivemarketingbackgroundhavingworkedinmedia,theNFPsector,formajoreventsandtheprivatesector.ShealsoheldseniorrolesinmarketingandPRagenciesbeforeestablishingMOSSin2006.MOSSsupportsbusinessthrougheducation,training,networking,toolsandadvicetodrivesustainabilityandcompetitivebusinesssuccess.Anne-Mareewillbejoinedonlineby:
JamieEngelisaformerHollywoodanimatorandscriptwriter,whotodayspecializesincorporateeducationplatforms,entrepreneurship,exponentialtechnologiesandstorytelling.He’swrittencurriculumfortertiaryinstitutionsandcorporationsonStorytelling.StorytellingtoInspireandLeadTeams;StorytellingforUXandProductDevelopment;BrandStorytelling–Connectingtoyourcustomersandhowtoengage,captivateandinspire;andstorytellingforPresentationsandPitching–howtoengage,captivateandInspire.
Jamie’sgreatestgifthoweverisgettingpeopleexcitedtolearnandmotivatedtodiscoverhiddencapabilities(andsuperpowers)withinthemselves.HeatherPortergotherstartmanagingeventsgloballyforsomeoftheworld’stopspeakerssuchasTonyRobbins.In2006sheCo-FoundedtheBillionaireAdventureClubwheresheconnectedentrepreneurstonon-profitsandsocialenterprisesincludingtheBransonCentreofEntrepreneurshipanddeliveredprojectssuchasanewschoolinPeru,sharingofglobalnetworksandresourcesforstreetkidsinCambodiaandatrainingseminarinSouthAfricaforaspiringyounglocalentrepreneurs.Whenthespeakerssheworkedwithwantedtoengagewiththeirtribesonline-herfirstbigdigitalprojectwasbuildingamembershipsitein2008thatattracted18,000memberswhenitlaunched.Duetothedemandforotherswantingonlinepresence,shethenco-foundedthedigitalmarketingagencyAutopilotYourBusinessin201andtodayrunsDigitalVoice,awebsitedevelopmentandconsultancycompanyforbusinesseswhowanttochangetheworldthroughtheirmessage,productsandservices.
2DAYProgram-DAYONE
8.45Registration,coffee,meetyourfellowdelegatesandyourfacilitator.Notewewillstartat9amsharp!
9.00Introductions,backgroundandkeyissues.
- Who’sintheroomandwhy- Challengesandissuesincommunicatingsustainability- Sustainabilitytrendsinfluencingstrategy+theimportanceofVision,ValuesandPurpose- Introductiontolevelsofthinkingthatultimatelyshapestrategyanddeterminelevelsofsuccess
10.00MorningTea.
10.20 Howdoyouliveyourvalues,tellyourstoryandbuildtrustinaneweraofcollaboration?
- LOHASandchangingconsumerexpectationsandtheriseoftheMillennialsandwhatthatmeanstoemployeeengagement- Metrics,benchmarkingandcertificationprograms- Newsustainabilityconceptsandtrends- WhereareyouontheTrustBarometerandwhysilenceoncommunityissuesisnolongeracceptable- Freelyavailableresearchtosupportdecisionmaking
11.30 Takingstock–whatdoyouhavetoworkwith?
Noon Lunchandnetworking.
1.00 Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Whatarethetrendsandbestpracticeinaneweraoftransparencyandcollaboration.Whatarethetoolstoengage,sustaininterestandbuildmomentum?
2.00 BehaviorChange–trendsandbestpractice+introductiontoBehavioralEconomics.
2.45 AfternoonTea.
3.00 Introductionstothe9PrincipalsofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeachprincipaltoyourorganization–andanopportunitytoreviewyourexistingmarketingmaterialsandthatofotherparticipants-toensureyoufullcomprehensionoftheseprincipals.
5.00 Drinksandnetworking.
6.00 Endofday.
2DAYProgram-DAYTWO8.30 Welcomeback.Reviewoflearningsthusfar+GlobalbestpracticePrinciplesforCommunicatingSustainabilitycontinued.
10.15 MorningTea.
10.30 GlobalbestpracticeprinciplesforCommunicatingSustainabilitycontinued.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuildyourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.
12.00 Lunch.
1.00 TheNEWSustainabilityNarrative.Asimple4stepprocessforsuccess!
1.30 Storytelling(includingtheHero’sjourney),gamificationandAItoengageaudiences.Getacopyofthehero’shandbookanddiscoverhowtakingtheHero’sJourneyisdiversifyingeconomiesandbuildingresilience.
3.00 AfternoonTea.
3.20 Howwillyoutellyourstory?Whatwillyoudothat’sdifferenttomorrowasaresultofyourlearning’stoday?Finaldevelopmentofindividualplansandcompletionofworkbooks.Groupdiscussiononhowyouwillapplythisnewinnovation.
4.30 SetdateforfollowupWebinar.Close.
PRICE-2DAYMasterClass
ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.
MOSSMembers:$1,580Non-Members:$1,980.20%discountforacademia,government,NFP’sandsmallbusinesswithafurther10%discountfortwoormorefromthesameorganisation.PriceincludesGST,workbook,participationcertificate,arrivalteaandcoffee,morningtea,afternoontea,lunchandnetworkingdrinksattheendofdayone,accesstoonlineresourcesandparticipationina90minutewebinarpostMasterClassforfollowupguidance,supportandpeertopeerlearning/sharingalongwithliveattendanceorrecordingsof2x90webinars.ThefirstwithHeatherPorter,thesecondwithJamieEngel.
OnlineProgramThereare8x90minuteonlinewebinarsstartingTuesdayMay1st–runningweeklyonTuesdaysfrom4pm–5.30pmAustraliaEasternStandardTime.
Tomaximizetimewithspeakers,participantswillgetlinkstoreportsandhomeworkeachweekthatandwillallowsformorein-depthdiscussion,reflectionanddeeperlearnings.Ourgoalisthatyouthenapplytheselearningstoyourworkplaceoraspecificprojectyouareworkingonatthetimetomaximizelearningoutcomes.
Session1:Barrierstoachievingsustainability.Welookatchallengesandissuesincommunicatingsustainability;Sustainabilitytrendsinfluencingstrategyand….….Introduceyoutolevelsofthinkingthatultimatelyshapestrategyandinfluencesuccess.
Session2:Bringingsustainabilitytolife.Wesharethedriversofsustainabilityandbehaviorchangeandhowtobuildtrustinafracturedworld.Wealsoshare…….trends,toolsandbestpracticeinstakeholderengagement.
Session3:Howtosustainyourprograms.Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Inthissessionwetakeadeepdiveinto….howtousesocialmediatobuildawareness,trustandengagementwithHeatherPorter.
Session4:Principals1to3ofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionand….WorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeach….principaltoyourorganization
Session5:Principles4–6ofHowtoCommunicateSustainability.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuild….yourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.
Session6:Principles7–9ofHowtoCommunicateSustainability.WealsosharetheNEWSustainabilityNarrative-asimple4stepprocessforsuccessalongwith….aguidetobuildaHeroBrand.
Session7:HowtouseStorytelling(includingtheHero’sjourney),gamificationandAItoengagediversestakeholdersandaudiences.Specialguestpresenter–….formerHollywoodanimatorandscriptwriterJamieEngle.
Session8:Thisfinalsessionallowsforfollowupguidance,supportandpeertopeerlearningandsharing.Participantsareencouragedtogetfeedback……………….fromthefacilitatorandotherparticipantsontheirprograms.Abuddysystemwillalsobeputinplaceforongoingsupport.Allparticipantswillreceiveacertificationofparticipationattheendoftheprogram.
OnlineProgramPrice
MOSSMembers:$1,300Non-Members:$1,600+GST.20%discountforacademia,government,NFP’sandsmallbusinesswithafurther10%discountfortwoormorefromthesameorganisation.ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.
REGISTERNOW
Ifyouwanttostandoutfromthecrowd,beboldandleadwithconfidence-thenbookyouandyourcolleaguesintothisMasterClasswhereyouwilllearnfromglobalexpertsandyourpeers.
Thisimmersiveandintimatelearningprogramwillrevolutionisehowyouliveandcommunicatesustainability–toachieveexponentialresults.CLICKHEREtobookyourregistrationorgotowww.moss.org.au/Two-Day-MasterClassPleasenotethisisasmallgroupprogram-sodon’tmissout–booktodaytoavoiddisappointment.In-houseprogramsarealsoavailableuponrequest.
AboutthePrinciplesforCommunicatingSustainability
Without inspiring and clear communication, we will not have the sustainablegrowth we all desire. Transparency, dialogue, information and storytellingareimportanttoolsforchange,butuntilthelastfewyears,communicationeffortshavelargely failed to motivate consumers and citizens to embrace the green growtheconomy.Governmentstoohaveoftenfailedintheireffortstoestablishpolicy.Assuchitwasdeterminedthatwhatwasneededwasnotmorecommunication,butbetter communication. So, the principals for communicating sustainability weredeveloped-seededbyProjectGreenandGreenGrowthLeadersinCopenhagenforusebyUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.
MOSSCEOAnne-MareeMcInerneywastheonlyAustralianinvolvedindevelopingtheseprinciples,andisdelightedtonowsharethesewithyou.
Whatpastparticipantshavetosayaboutthisworkshop
“Godknows,whenyouworkinsustainability,youneedsomeinspirationfromtime-to-timeandAnne-Mareeprovidedthatinbucketloads!Notonlydoesshehavethepassionandenergytokeepyouenergisedthroughouttheworkshop,butsheclearlyknowsherstuffwhenitcomestocommunications.Ifyouworkinsustainabilityorsustainabledevelopmentandyoukeepbangingyourheadwithinternalorexternalstakeholders,thenyouneedtodothiscourse.”DavidRoss,Director,PhoenixStrategicManagement
“ThiswasveryinsightfulandgavegoodcreativeideasonhowtochangethewayIarticulategoalsandideasonwhysustainabilityisofbenefittothebusiness.”PaulTimmins,NationalSustainabilityManager,Hanson
“Itwasfantasticexposuretoreports,videos,inspiringcontentandexamplesthatdrilleddownintospecificframeworksforcommunicating–plusitprovidesaterrificsourceofinformationandtoolstorevisitawayfromtheMasterClass.Anne-Maree’sknowledgeissecondtonone.It’sgreattoknowthereisabankofknowledgeandanexpertlikeAnne-Mareeavailabletohelpmetodistilltheinformation.Thankyou!”“RachelMaddocks,SustainabilityManagerAustralia&NZ,FujitsuAustralia
“Ienjoyedtheverytargetednatureoftheworkshop.Thankyouforprovidingrealworldexamples.It’sgreatinformationforgovernmentandpolicyadvisors.Itwasagreat‘re-set’formywayofthinking/approachtoclimatechangeandsustainability.Givesmegreaterhopethatthemessagecanreachthecoalitionandunconvincedpublic.”Karissa Domondon,PolicyAdvisor,OfficeofHonAlannahMacTiernanMHR,WA “Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity“Wearealreadywellalongwithroadonoursustainabilityjourney–thisgivesusthetoolstocommunicatethatjourneyhonestlyandpassionately.Veryrelevantcontent,greatfacilitation,inspiringandpositive.”MelanieBainbridge,Sustainability(Strategic)Officer,CityofFremantle“Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity
“BestworkshopIhaveeverattended.Relevantandinterestingcontent.Ineverfeltbored!Anne-Mareewasanengagingfacilitatorwhosharedalotofpersonalantidotesandwasflexibleinmovingthesubjectmattertoalignwiththeindustriesrepresentedintheroom.10/10”MarianneJaques,CommunityandSustainabilitySpecialist,IAG
“Thematerial,preparationandroadmaptoactionisthemostcomprehensivesetoftoolsforchangethatI’veexperienced.Theknowledgebankforcompanies,governmentandorlocalcommunitiesisphenomenal.Thisisaconcentratedhighvalueopportunitytolearnfromthebestandgaincompellingreasonsandtools,tohelpclients/communitiesact.Ihighrecommendit!”SteveDrury,Director,SDCommunications