when a veteran is a novice: a new constituency and a new opportunity

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When a Veteran is a Novice: A New Constituency and A New Opportunity Diane Campbell, Associate Professor-Librarian

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Presentation from the Entrepreneurial Librarian Conference, October 17, 2014, Wake Forest University. entrelib.org Diane K Campbell, Rider University

TRANSCRIPT

Page 1: When a Veteran is a Novice: A New Constituency and a New Opportunity

When a Veteran is a

Novice: A New

Constituency and A New

Opportunity

Diane Campbell, Associate Professor-Librarian

Page 2: When a Veteran is a Novice: A New Constituency and a New Opportunity

Rider has an enthusiastic veterans’ program.

In 2009, the Rider Veterans Association was started to better

support our student veterans. In 2013, two veterans put a flag in

the campus mall for every soldier who has died since 10/7/2001,

more than 6,800 of them.

Page 3: When a Veteran is a Novice: A New Constituency and a New Opportunity

Veteran Entrepreneurial Program

Goal is a complete business plan

Open to all veterans

The program is longer than most others

In-person classes

Page 4: When a Veteran is a Novice: A New Constituency and a New Opportunity

Program Structure

Two three-hour workshops

Six weeks of classroom training

One year of mentoring

Class size is limited to 15 students

Page 5: When a Veteran is a Novice: A New Constituency and a New Opportunity

Best Practices Research

“The only thing that continuing education students and

instructors have in common is that they have nothing in

common; their diversity creates unique information literacy

challenges.” (Lange, Canuel,& Fitzgibbons, 2011, p. 70).

“Perhaps the biggest challenge is working with a population that

has greater or different needs than those commonly served by a

university library. The range of educational backgrounds and

academic preparedness is wider than in a typical university

course.” (Hoppenfeld, Wyckoff, Henson, Mayotte,& Kirkwood,

2013, p. 301).

Page 6: When a Veteran is a Novice: A New Constituency and a New Opportunity

Best Practices

Embed the librarian

Active learning (hands-on)

Explicit recognition of diverse backgrounds

and library anxiety

Detailed resources online

Page 7: When a Veteran is a Novice: A New Constituency and a New Opportunity

Our Veterans

Twelve men, two women

Ages 24 to 59

Seven African-Americans, 3 Hispanic-origin,

4 White, non-Hispanic-origin

One High school grad, 5 “some college,” 2

Associate’s, 3 Bachelor’s, 3 Master’s

Eight have owned or do own their own

business

Page 8: When a Veteran is a Novice: A New Constituency and a New Opportunity

Business Research Workshop

Scheduled the week before classes began

Three hours, 6:30 to 9:30 pm with 1

scheduled break

Cover material that is normally covered in 7

1.5 hour instruction sessions

Handout & Research guide

Page 9: When a Veteran is a Novice: A New Constituency and a New Opportunity
Page 10: When a Veteran is a Novice: A New Constituency and a New Opportunity
Page 11: When a Veteran is a Novice: A New Constituency and a New Opportunity

“What is most valuable about this

workshop?”

-hands on going through the different tabs

-the guide that was built along the lines of the course, the

amount of material was perfect

- although information overload, great source of information for

business/plans research

- the instruction was excellent and easy to grasp and the

computer classroom made for an excellent enrollment to explore

the material

- access to all the research sites and the ability to reach out to a

professional that is willing to help

- information is power and this was an excellent source of

information. These are invaluable lessons for market research

- all of it

Page 12: When a Veteran is a Novice: A New Constituency and a New Opportunity

“What is least valuable about this

workshop?”

- n/a

- the cold room

- n/a

- n/a

- a lot of information in a short period of time

- too much to learn in too little time. Enough

time for fundamentals though.

- everything was valuable

Page 13: When a Veteran is a Novice: A New Constituency and a New Opportunity

“What other improvements would

you recommend in this workshop?”

- maybe breaking the class into two night sessions versus one

- more time

- perhaps this workshop should have been 1 hour longer

- resource videos of instruction would be helpful, not only as

prep for class, but a resource to visit on any occasion to polish

materials

- maybe adding an additional session in order to get into more

detail about research

- I just needed more time to learn the system and ask questions

- Longer, at least 6 hours

Page 14: When a Veteran is a Novice: A New Constituency and a New Opportunity

Lessons Learned

Create tutorials, these are motivated learners

Timing of the session needs to be during

rather than before classes

Or embed into class sessions

Page 15: When a Veteran is a Novice: A New Constituency and a New Opportunity

Graduation, June, 2014

Page 16: When a Veteran is a Novice: A New Constituency and a New Opportunity

References

Hoppenfeld, J., Wyckoff, T., Henson, J., Mayotte, J., & Kirkwood, H.

(2013). Librarians and the Entrepreneurship Bootcamp for Veterans:

Helping disabled veterans with business research. Journal of Business

& Finance Librarianship, 18(4), 293-308.

Lange, J., Canuel, R., & Fitzgibbons, M. (2011). Tailoring information

literacy instruction and library services for continuing education. Journal

of Information Literacy, 5(2), 66-80.