Work is well underway for the 15th Annual Indian Wells Arts Festival, an International Palette! Held at the Indian Wells Tennis Garden March 31, April 1-2, 2017.

I am inviting you to join us, requesting that consideration be given to sponsorship involvement with this premier event. I am enclosing information for you to review so that we can further discuss various options which may be appealing to you while meeting your business goals.

The Indian Wells Arts Festival brings a splash of color to the beautiful grass concourse of the Indian Wells Tennis Garden. This spectacular venue transforms into an artisan village featuring 200 judged and juried artists who travel across the country and from around the world with their hundreds of pieces of one-of-a-kind artwork available for sale.

The Indian Wells Arts Festival’s history and future is exciting! The ability to grow into a community event is an arduous task requiring vision and support. Art festivals are the economic tools for artists, inspiring creativity and setting the stage for a casual artistic experience for the general audience, as well as the serious buyer and collector. It is designed with everyone in mind. The event attracts a yearly average audience of more than 12,000 guests who purchase more than $750,000 in artwork.

On behalf of the Indian Wells Arts Festival and our 200 participating artists, thank you for your interest and sponsorship consideration. Please review our Sponsorship Levels and visit our website www.IndianWellsArtsFestival.com to become better acquainted you with what we do. I’m available to answer any questions you may have.

Join the synergy; validate the vision: Art is fun, exciting and dynamic!

Sincerely,

Dianne FunkOwner/Producer

What’s Your Festival Sponsorship Goal?

“Festivals and events offer a desirable environment and entertainment outlet for families and children. Festival visitors are among the most approachable of consumers; relaxed and open to new ideas from sponsors. Festival visitors often spend long hours at events over multiple days with no personal agendas; curious and receptive to sponsor product or service ideas.” International Events publication

We work with you to create a customized sponsorship package to best meet your company’s marketing goals.

PRODUCT DISPLAY AREA Major or Multiple Display Areas Electronic Kiosk/Visitor Data Collection Special Drawings/Contests/Giveaways Vehicle Test Drives Interactive Community Art Project

Meet potential customers and collect consumer data.

Why become a Festival Sponsor?

“Sponsorship at events is a great way to achieve marketing goals! According to the worldwide authority on the sponsorship industry, the International Events Group, Inc. (IEG), festivals have a higher audience loyalty than NASCAR or cause marketing. A recent IEG survey shows that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling.”

For three days the Indian Wells Tennis Garden transforms into a festive artisan village. Over 200 juried artists from across the country participate in this event.

Indian Wells is in the heart of the Palm Springs Desert Resort Communities.

Civic interests plus a strong marketing plan have been developed to attract serious buyers and collectors. Take this opportunity to:

Build awareness and brand identity Enjoy unique visibility and outreach to thousands of attendees Attract new individual and business contacts Appeal to a diverse variety of demographics Strengthen community involvement Affiliate with and support the arts and cultural tourism Be recognized in related marketing materials

Art Festivals rely on individual, government and corporate contributions to continue to deliver the quality and diversity of art, art education and entertainment to the public.

Marketing and Public Relations

In addition to a professional public relations consultant and a targeted media campaign, INDIAN WELLS ARTS FESTIVAL develops a fresh, aggressive and engaging marketing and promotion campaign. It includes significant Sponsorship opportunities and a strong presence at the festival.

LOCAL PRINT MEDIA Newspapers Magazines

ELECTRONIC Local network affiliates Cable Radio

OUTDOOR BILLBOARDS

DIRECT MAIL

ELECTRONIC EMAIL BLASTS

INTERNET Website Online calendars Art and Travel publication listings

BLOG Online Calendars Art and Travel publication listings

SOCIAL MARKETING Facebook Twitter Google+ YouTube Linkedin

GRASSROOTS Promotional materials distribution

through Jensen’s Finest Foods, Rite Aid and other retail outlets

General Admission ticket distribution to community partners

Gain Access to the IWAF Audience

The average consumer mentions brands 90 times per week with family, friends and co-workers. The Google +1 button is used 5 BILLION times per day. 56% of people check Facebook daily. 53% of people recommend companies and products on Twitter.

SPONSOR VISIBILITY IWAF Sponsors receive the added value of being included in the following year-round Festival social engagement and public relations: Social Media Posts & Mentions Podcasts Blog Posts Press Releases distributed to local

and regional media Feature Articles submitted to local

and regional publications

SOCIAL MEDIA REACH Monthly Average of 86,000 People

Reached 1Million + Consumers Engaged

Annually 55 Countries in the IWAF

International Social Audience

DEMOGRAPHICS 56% Women 46% Men 61% Ages 35-61

NET WORTH 9% $2,000,000+ 15% $1,000,000+ 30% $150,000 - $750,000

BEHAVIOR 66% Travel Enthusiasts 64% Premium-Brand Buyers 72% Homeowners

The INDIAN WELLS ARTS FESTIVAL is a highly regarded, well established and celebrated community event uniquely showcasing 200 artists, performers and musicians. It attracts an audience from local residents and world-wide tourists to serious buyers and collectors with attendance and art sales increasing annually.

National and international artists, selected by a jury process, are on hand to explain and demonstrate the techniques that created hundreds of pieces of one-of-a-kind artwork available for purchase. Offerings include a variety of contemporary and traditional fine art and high quality crafts including painting, drawing, pottery, weaving, sculpture, jewelry, glass, photography and hand-crafted wares designed to delight the soul and refresh the spirit.

The creative synergy of demonstrating artists, local sponsors and non-profit partners enhances the event with vibrant activity. The festival phenomenon creates vitality for cities and makes them an important player in the valley’s promotion of cultural tourism.

About The Indian Wells Arts Festival

The INDIAN WELLS ARTS FESTIVAL objective is: To promote both celebrated and emerging artists; to produce a regional cultural event; and to incorporate and provide enhanced exposure opportunities for the creative synergy of local organizations inviting them to utilize the venue to support their art programs and scholarships.

The Festival incorporates a number of local charities as Festival Partners and donates to their art scholarship funds. Participating organizations have included The Ophelia Project, Old Town Artisan Studio, Aztec Dancers of Desert Mirage High School, Palm Springs Unified School District, Cathedral City High School Digital Arts Academy, Vocal Performance and Appreciation Club at College of the Desert, The Children’s Discovery Museum of the Desert, Student Creative Recycle Art Program (SCRAP) Gallery, Coachella Valley Arts Alliance, George Washington Charter School, and Champion Volunteer Foundation.

Indian Wells Arts Festival Mission

The INDIAN WELLS TENNIS GARDEN, with its beautiful landscaped grounds, has been the host sponsor of the INDIAN WELLS ARTS FESTIVAL since its’ inception. The 54-acre site includes the second largest tennis stadium in the world with 16,100 seats, which hosts in March the renowned BNP Paribas Open. The venue has undergone a $82 million expansion including a new permanent “stadium 2,” and will soon feature a third 5,000-seat stadium, as well as the first tennis museum in the world.

Taking place outdoors on the grass garden plaza 200 award winning artists with a splash of color, transform it into a colorful artisan village and marketplace showcasing thousands of hand-made, one of kind creations.

The INDIAN WELLS ARTS FESTIVAL boasts high quality work of a wide variety and price range, as well as a friendly atmosphere at a spectacular venue. The public is invited to meet the artists and buy directly from them; to add to a collection, start one, or just to enjoy this great opportunity to support the arts.

Indian Wells Arts Festival Venue

The public is invited to come to the INDIAN WELLS ARTS FESTIVAL to see artists at work. Everyone loves to see the special exhibits and to watch on-site demonstrations throughout the day including glass blowing, painting, weaving, large scale stone sculpturing, sand sculpture, pottery throwing and more!

. . . an International Palette!

At the INDIAN WELLS ARTS FESTIVAL, top mural and street artists work on-site throughout the event creating larger-than-life murals on a 56 x 8-foot wall, and often include a ‘Community Paint’ wall for event-goers to participate.

Larger-Than-Life Art Murals

The INDIAN WELLS ARTS FESTIVAL artisan village environment includes a Gourmet Market Place with gourmet specialties, while interactive activies such as sidewalk chalk drawing, children’s activities, wine tasting, live musical entertainment and refreshments add to the festivities that are ongoing throughout the day. A special “Eggs in the Garden” brunch menu is available until noon on Saturday and Sunday.

Indian Wells Arts Festival Activities

With a celebrated reputation for its high quality and wide variety of fine art and quality craft, the INDIAN WELLS ARTS FESTIVAL has been ranked one of the “100 Best Fine Art Shows” out of thousands in the country” by Sunshine Artist magazine – the nation’s leading publication for fine art and craft show exhibitors, promoters and patrons.

The Festival was ranked one of the Top 100 Events in North America for the year 2014 – an award by the American Bus Association. This guide is one of the most sought-after lists by travel professionals, motor-coach operators and the general public.

Also noted as “Best of the Best” by Palm Springs Life magazine; and designated 2011 Best of the Valley by popular vote via The Desert Sun newspaper.

Awards and Recognitions

City of Indian Wells Award 2014, 2015, 2016

“Modernism Week isn’t the only draw….There are dozens of film and other festivals to bring out not only the ‘hip, young crowd’…but other cultural tourists.” — Lydia Kremer (Desert Sun August 31, 2012)

COACHELLA VALLEY Total Residential Population - 434,431 Approximate ‘Seasonal” Population – 600,000 ‘High Season’ – January through May Average residential household income - $67,845 Average Indian Wells household income - $134,615

“Famous for its year-round sunshine and world-class resorts, Greater Palm Springs — also known as the Coachella Valley — offers fertile ground for innovation in clean energy, technology, healthcare, arts, media, and entertainment. — Coachella Valley Economic Partnership 2015 Economic Report

INDIAN WELLSThe demographics of the Indian Wells venue attract the attention of businesses interested in branding their products to the medium, high-end and affluent customer.

The City of Indian Wells is home to “internationally recognized sporting and cultural events, world-class resorts, restaurants, championship golf courses and tennis courts.”

The Palm Springs Desert Resort Communities are constantly changing. Sleepy desert towns have become year round residential and tourist economies.

The Festival has grown from 150 artists, 3,000 attendees and $250,000 in art sales in 2003, to the current 200 artists, 12,000+ attendees, boasting more than three quarters of a million dollars in art sales.

Projected Attendance – 13,000; Projected Art Sales - $750,000 The average age has changed from a once 50+senior majority, to attendance of

middle age professionals, young families, and ‘double income/no kids. The majority of attendees are Caucasian, with a strong and growing mixture of

Hispanic, Native American and Asian.

Indian Wells Arts Festival Demographics

To qualify the serious buyer and collector, a $13 admission fee is charged and children are free. Parking is free and valet is available.

Many artists reported sales in excess of $10,000 in the categories SCULPTURE (metal, stone, and bronze), PAINTING and FASHION.

A third of artists reported sales between $5,000 and $10,000+.

The Indian Wells Arts Festival annually brings a broad base of visitors from serious collectors to first time buyers. It is not unusual for hotels and customers to call following a festival to find out when they should book their stay for the next show.

65% of attendees are from Southern California. 75% of those are from the Coachella Valley.

Of the 35% tourists and visitors, the majority is (in descending order) from Canada, Washington, Illinois, Minnesota, Oregon, Texas and Utah (based on purchase receipts).

Festival Sales and Customers

The important role that festivals and events play in your community —

Adding to the quality of life for local residents Driving tourism Showcasing a positive community brand and image to the media, business

community, and visitors Creating economic impact that translates into jobs, tax revenues and enhanced

infrastructure improvements Providing enhanced exposure opportunities for artists, the arts, not-for-profit causes

and community programs and venues Promoting volunteerism and bonding the many elements of the community

together Encouraging community investment, participation, creativity and vision Building irreplaceable ‘community capital’ for the future

Arts Festival Benefits Our Community

Reprinted from International Festivals & Events Association (IFEA World) Steven Wood Schmader, CFEE, President & CEO

2013 COMMEMORATIVE PRINT: INDIAN WELLS ARTS FESTIVAL commemorative print was exclusively created by the renowned mother/son artists, Linda Lee Kinman and Dusty Kinman of Kinman Studios located in Dexter, Oregon. This talented duo specializes in painting Southwest deserts during the springtime in order to capture the fleeting beauty of wildflowers in oils on linen canvas painted with palette knives.

Linda Lee and Dusty’s Trail To The Pyramids depicts a hiking trail and monument detailed with indigenous flora/fauna brilliantly capturing the beauty and essence of Indian Wells.

It takes the Kinman’s approximately three weeks to create their joint work of art. Dusty works on the background painting the mountains and trees, while mother Linda Lee utilizes her skills in the foreground. Dusty, with the encouragement of his late father, who was also an artist, attended his first festival at the age of 19 and sold 17 paintings in three days. Dusty’s young five-year-old son, Aaden, a budding artist, is also following in the footsteps of his grandparents and father.

“I do what I love to do because I love life,” says Dusty, who hides hearts in every painting.

Recent Festival Highlights

“SALTON TIDE”: Cristopher Cichocki has been creating artworks that incorporate the Salton Sea for nearly a decade. Cichocki has illuminated awareness of the dire ecological issues that confront the Salton Sea and its surrounding regions. Cristopher assembles found objects from the Salton Sea and later appropriates these findings into his paintings, sculptures and installation works. The Indian Wells Art festival showcased one of Cichocki’s fluorescent neon-colored fish installations titled: “Salton Tide.”

This large scale work presented festival goers with an unexpected contrast in the midst of the venue’s prestigious flower garden. In conjunction with “Salton Tide,” Cristopher teamed up with other individuals and organizations that were on hand providing information concerning the future of the Salton Sea.

The artist talks about his project: “INDIAN WELLS ARTS FESTIVAL is the perfect context to raise awareness to the local demographic. Scientists estimate that within 20 to 25 years the Salton Sea will become a dead sea making much of Southern California a dust bowl of toxic debris. People need to be aware that if nothing is done to save the Salton Sea this region will become uninhabitable. The longer we wait for a solution to save the Salton Sea the more difficult it will be to resolve this pressing issue. My installation “Salton Tide” speaks directly to this harsh ecological reality while serving as a catalyst of discussion, hope and awareness for the future of our region.”

Recent Festival Highlights

METAL GIANTS: Born in Durango Mexico, Ricardo Breceda, has lived in California for the past 25 years. Soon after the release of the movie Jurassic Park III and influenced over his daughter’s enthusiasm for dinosaurs, Ricardo apparently traded a pair of boots for welding equipment and started transforming metal into life-like creations, some as large as his 350 foot long sand serpent. Most of his life-sized works can be viewed at his current studio in Temecula, California and stallions leaping across Highway 79. As far as the exactness in proportions of his creatures, dinosaurs and horses alike, for the most part, they are all are anatomical correct. He has even created a jeep, miner and mule, stagecoach and more. His sculptures are now referred as “sky art” blending in with and enhancing the desert setting.

ANCIENT PEDAL LOOM WEAVING: Antonio Mendoza learned the 2000-year old craft of Zapotec pedal loom weaving under the guidance of his father and grandmother, with his first lessons in the ancient technique at age seven. His spectacular textile designs begin with his creating vibrant dyes from plant, vegetable and other natural materials which he then uses to hand-dye the yarns. Adding to the splendor of Antonio’s creative process is that his beautifully complex designs are born on the pedal loom with the first pieces of yarn he places dictating the direction of his final creation. Each woven work of art can take months to complete. “Color is the mirror of human emotion. My art work reflects the exploration of my native culture as well as my weaving experiences,” says Antonio, whose can be found in galleries and museums, including as a part of a major collection the Los Angeles Natural History Museum.

INK SPOT: The Ink Spot was a new literary corner that featured readings, discussions with authors, and interactive exhibits representing the Inland Empire’s vibrant literary community and hosted by the University of California at Riverside. Meet the creative geniuses who penned some of your favorite books; find out how they came about their stories; the process of book writing and publishing; and take home a signed copy.

Recent Festival Highlights

A colorful, diverse ecosystem of art with more than 200 juried artists traveling from across the nation and as far as Japan, Africa, Central and South America, the United Kingdom, Europe and beyond each year to showcase their contemporary and traditional fine art and high quality craft.

Art enthusiasts stroll the concourse of its world-famous venue, the Indian Wells Tennis Garden, transformed into an artisan village and festive outdoor marketplace with thousands of one-of-a-kind pieces of art for sale amid live entertainment with jazz melodies floating on the air; perfect cocktails and foodies’ delights available in the shaded open-air pavilion; and hands-on artist demonstrations ranging from textile weaving, painting, and sculpting.

Engaging interactive activities for children and big kids at heart include an art station and a free commemorative photo opportunity. The Festival is consistently ranked as one of the 100 Best Fine Art Shows in the country by Sunshine Artist magazine and Best of the Best Art Festivals by readers of Palm Springs Life magazine.

15th Annual Indian Wells Arts Festival

WHEN: Friday, Saturday and Sunday, March 31, April 1 & 2, 2017, from 10 a.m. to 5 p.m.

WHERE: The East Plaza on the Grass Concourse of the Indian Wells Tennis Garden Home of the BNP Paribas Open Tennis Tournament, located on Washington Street (Between Highway 111 & Fred Waring Drive) in Indian Wells, California.

WHO: Presenting 200 highly acclaimed judged and juried artists from across the country and around the world. Meet and watch them create their work and purchase directly from them. Featuring fine arts and quality craft including painting, drawing, jewelry, ceramics, glass, photography, weaving, apparel and hand-crafted wares.

WHAT: Ranked one of the “100 Best Fine Art Shows in the country” by Sunshine Artist magazine, and “Best of the Best” by Palm Springs Life magazine.

RETURNING BY POPULAR DEMAND: “Gourmet MarketPlace” featuring hand-crafted and pre-packaged gourmet specialties, gifts and accessories.

POSTER: *TBD, grand unveiling to the public in February 2017.

EXHIBITS: Larger Than Life Murals, Glass is Haute, The Rock Star and Clay Works, plus weaving, wood carving, a free interactive commemorative photo opportunity for attendees...and more.

ENTERTAINMENT & REFRESHMENT: “Saturday and Sunday Eggs + Champagne” brunch menu served until noon. Live music featuring: Incendio-World Guitar, Latin guitar world fusion jazz along with other musical guests throughout the event, as well as Sidewalk Chalk Drawing, Children’s Creative Zone, Gourmet MarketPlace, Champagne & Mimosas at the Champagne Circle Bar, Food & Spirits and Wine, Beer & RunChatas at the RumChata Bar under the shaded open-air pavilion.

PARTICIPATING PARTNERS: Partnerships include local organizations and charities: S.C.R.A.P. Gallery; Coachella Valley Youth Symphony, Marks Art Center at College of the Desert; Old Town Artisan Studio; The Ophelia Project, Washington Charter School, Palm Springs Unified School District, Cathedral City High School Digital Arts Academy, and Desert Mirage High School International Dance/Aztec Team.

ONLINE: Visit official festival website at http://www.IndianWellsArtsFestival.com or follow us on Facebook at https://www.facebook.com/indianwellsartsfestival.

ENTRY: General admission is $13 for Adults with Children 12 and under admitted FREE. Parking is FREE; Valet Parking is available.

INFORMATION: For advance Tickets, Poster orders and further information, visit our website or call Festival Hot-line at 760-346-0042. Produced by Dianne Funk Productions. Post Office Box 62, Palm Desert, California 92261.

15th Annual Indian Wells Arts Festival

REACH 13,000 POTENTIAL NEW CUSTOMERS. Capture the attention of the unique desert resort cities market through our advertising campaign locally, regionally and nationally. Indian Wells Arts Festival custom advertising opportunities blend your marketing needs with our upscale customer market through a variety of sponsorship offerings. Please call 760-346-0042 to explore sponsorship opportunities and benefits for your company.

REACH NEW DIVERSE AUDIENCES DIRECTLY. Position your company as an arts supporter and economic driver for the community and region.

Exclusive Title Sponsor Recognition

On-Site Signage

Sponsor Mention in Press Releases

Logo in Program

10 x10 Foot Space for Promotional Booth

Unframed Signed Festival Posters

Logo/Recognition on Electronic Media (Broadcast Media/Television/Radio/Podcasts)

Logo Recognition on Print Advertising Materials/Collateral

Area Sponsorship Recognition (Entertainment/Activity/Special Exhibits)

Artist Award Sponsorship Recognition

Framed Signed Festival Posters

2

50

2

2

30

2

1

20

1

As Applicable As Applicable

1

10

1

5

1

Area Sponsor$5,000

Sponsorship Opportunities Title$25,000

Presenting$15,000

Premier$10,000

ArtistSponsor$2,500

Logo on Cover of Program

Logo and Hyperlink on Festival Website Sponsor Page

500 300 200 150 50Festival Admission Passes