what's in a press kit?
TRANSCRIPT
What’s In a Press Kit? M I C H A E L D O A N E
m e d o a n e . c o m
First off….
….what is a press kit?
m e d o a n e . c o m
A press kit is a creative resume that gives insight into
an artist or business and highlights their best work.
m e d o a n e . c o m
It’s important for creative entrepreneurs because it…
m e d o a n e . c o m
Establishes Credibility As An Artist and Business Person
m e d o a n e . c o m
Helps You Stand Out From the Crowd
m e d o a n e . c o m
Allows You To Build Brand Recognition
m e d o a n e . c o m
Before we get into these further….
….let’s talk digital vs. print.
m e d o a n e . c o m
Print…
m e d o a n e . c o m
Classic.
m e d o a n e . c o m
Classic. Tangible.
m e d o a n e . c o m
Classic. Tangible.
Great for face-to-face
meetings.
m e d o a n e . c o m
Digital…
m e d o a n e . c o m
Interactive.
m e d o a n e . c o m
Interactive. Portable.
m e d o a n e . c o m
Interactive. Portable.
Great for first encounters.
m e d o a n e . c o m
Okay….
….time to find out what’s in a press kit.
m e d o a n e . c o m
What’s Included In a Press Kit
1
m e d o a n e . c o m
A Press Kit….
….is your creative resume.
m e d o a n e . c o m
Treat it like one.
m e d o a n e . c o m
Include only your best work, a short bio about you and your
company, descriptions of your products, and examples
of your past successes.
m e d o a n e . c o m
A press kit is not…
m e d o a n e . c o m
A 1,000 Word Life Story Or Personal Essay
m e d o a n e . c o m
A Compilation of Everything You’ve Ever Created
m e d o a n e . c o m
Something You Spam To Every Person You Meet
m e d o a n e . c o m
What you should include instead…
m e d o a n e . c o m
Brief Descriptions.
m e d o a n e . c o m
Brief Descriptions. Media Coverage.
m e d o a n e . c o m
Brief Descriptions. Media Coverage.
Awards & Recognition.
m e d o a n e . c o m
Brief Descriptions. Media Coverage.
Awards & Recognition. Interesting Examples.
m e d o a n e . c o m
Brief Descriptions. Media Coverage.
Awards & Recognition. Interesting Examples.
Testimonials & Reviews. m e d o a n e . c o m
Got it…
….but why does any of this matter?
m e d o a n e . c o m
Why Is It Important To Have a Press Kit?
2
m e d o a n e . c o m
A press kit is important because it is the quickest
way to communicate what you have to offer.
m e d o a n e . c o m
Let’s face it...
m e d o a n e . c o m
You’ve got a lot of competition out there.
m e d o a n e . c o m
A press kit establishes credibility in an overcrowded marketplace.
m e d o a n e . c o m
It shows that you’re serious and that you’ve already
begun to make an impact.
m e d o a n e . c o m
That’s just the start...
m e d o a n e . c o m
Every time you show up to the party without a business card, your competition gets
the gig.
m e d o a n e . c o m
A press kit gives you an advantage over your competition.
m e d o a n e . c o m
It makes people remember you and your products…
m e d o a n e . c o m
Isn’t that the goal?
m e d o a n e . c o m
You want your work to stand out and you want to create a lasting impression
on people.
m e d o a n e . c o m
A press kit helps you define and establish your creative brand.
m e d o a n e . c o m
It forces you to think about your message… about what
you represent.
m e d o a n e . c o m
…and once you figure that out, you’ll find yourself at the
top.
m e d o a n e . c o m
How To Market Yourself With a Press Kit
3
m e d o a n e . c o m
Common misconceptions…
m e d o a n e . c o m
I don’t need a press kit, I have a blog.
m e d o a n e . c o m
I haven’t done enough to create a press kit.
m e d o a n e . c o m
I don’t need to update my press kit regularly.
m e d o a n e . c o m
I’ll just send my press kit to everyone I know on social media and gain
traction.
m e d o a n e . c o m
If I create a press kit, they will find it.
m e d o a n e . c o m
The Reality…
m e d o a n e . c o m
A press kit is a marketing tool that will help you sell more
work, get more gigs, and take your creative brand to a
whole new level…
m e d o a n e . c o m
…but it takes time, and it requires you to create a
distribution strategy around your press kit…
m e d o a n e . c o m
You can’t just put your press kit up on the web or send it to every single person you know
and hope something will happen.
m e d o a n e . c o m
Okay…
….so how do I create a strategy?
m e d o a n e . c o m
That’s a topic for another time…
m e d o a n e . c o m
What I’ll leave you with are a few tactics to create your
strategy around…
m e d o a n e . c o m
Meet Peers and Potential Partners at Networking Events
m e d o a n e . c o m
Reach Out To Local Establishments
m e d o a n e . c o m
Help Others Learn What You Already Know
m e d o a n e . c o m
Build Relationships With Influencers
m e d o a n e . c o m
Once you establish an audience and build trust with
your connections, then it’s time to share your press kit
with them.
m e d o a n e . c o m
m e d o a n e . c o m
M I C H A E L D O A N E
Written & Designed by…
What’s In a Press Kit?
M I C H A E L D O A N E m i c h a e l @ c o n c e n t r i c c o p y . c o m
m e d o a n e . c o m