everett press kit

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Q1 2013

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Company background, product information, owner bios, recent press, contact information.

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Page 1: Everett Press Kit

Q1 2013

Page 2: Everett Press Kit

GENERAL INQUIRIES: [email protected]

PRESS INQUIRIES: [email protected]

WHOLESALE INQUIRIES: [email protected]

SUPPLIER INQUIRIES: [email protected]

PHONE: (914) 419-4446

WEBSITE: www.everettclothing.com

MAILING ADDRESS: Everett Clothing

96 Waller Ave

White Plains, NY 10605

Page 3: Everett Press Kit

COMPANY BACKGROUND

Everett clothing, a NY-based men’s

lifestyle brand, offers the dapper

gentleman a stylish and bold

selection of men’s accessories. The

company launched in June 2012 with

a collection of neckties, bow ties, and

pocket squares. It is the brainchild of

three fashion-forward friends, Nathan

Coleman, Tinoy Ibn Kashif and James

Brooks who decided that they wanted

accessory options beyond the solids,

stripes and muted colors traditionally

found in menswear. With the first

collection produced, a fitting motto

was adopted; “wear yourself”. The

maxim serves as a reminder that what

you wear is an expression of who you

are, so that you should embrace every

opportunity to “wear yourself”.

Since its launch, the company has

expanded its product line to include

cuff links, tie clips, and stick-on-

pockets. The company also conducted

a very successful sale with popular

online retailer Jack Threads in June

2012 shortly after its launch. Success

in the Artists & Fleas retail market

in Brooklyn, NY also helped the

company gain traction by establishing

a retail customer base and wholesale

accounts.

Currently, the company is gearing up

for the 2013 season and has produced

many new styles for its Spring and Fall

collections.

PRODUCT INFORMATION NECKTIES2.75 inch width

57 inch length

Signature Everett liner

BOWTIES2.5 inch width

Adjustable self tie for neck size 14 – 18

POCKET SQUARE11 - 14 inch square

TIE CLIPS

2.5 – 2 inch nickel

Gentle teeth to prevent tie from slipping

CUFF LINKS3/4” bullet backed cufflinks

STICK ON POCKET4” reusable adhesive pocket

No sticky residue

Transferable from shirt to shirt to shirt

Page 4: Everett Press Kit

PARTNER BIOGRAPHIES

Nathan ColemanNathan grew up in Westchester County

NY. As a kid he often stood out with

multi-colored hair, argyle socks, and

vintage bowling shirts all with the name

“Jerry”. For several years his clothing

came exclusively from a small boutique

named Ebay. His favorite phrase to his

parents was “I’ll make it work”. He didn’t,

but in the process he certainly learned

how to balance color and patterns.

Tinoy Ibn KashifTinoy grew up in Co-op City in the

Bronx. He has a large family consisting

of several older siblings. At a very early

age he started getting hand me downs

like most in large families do. Instead of

accepting this as his stylish fate he set

out to make something extraordinary

out of the ordinary. He became very

friendly with the local thrift stores

and discovered the value of a good

tailor. Now he is known as the clothing

MacGyver in some circles.

James BrooksJames grew up in Upstate New York

and spent most of his childhood wearing

hand-me-downs primarily consisting

of fish shirts. Not Phish the band, but

fish with gills and fins. Luckily for those

around him, his sense of style has

improved over the years. During his free

time, James can be found sailing around

New York Harbor sporting a bow tie

Page 5: Everett Press Kit

RECENT PRESS

Artists & Fleas BlogEverett was founded just this summer by 3

friends Nathan Coleman, Tinoy Kashif, and James

Brooks – all business-savvy men in their mid-

20s who saw a real opportunity in the clothing

industry for vibrant men’s accessories. Realizing

that ties mostly come in just solids and stripes,

they wanted to create a line of ties out of unusual

textures, colors, and patterns like monkeys and

elephants, two-tone paisleys, and multi color

polka dots. All the fabrics are sourced locally in

and around NYC, and products include neckties,

bowties, and pocket squares.

They’re currently working on their Spring 2013

designs, which include linen, burlap, canvas,

and seer sucker. They’re also getting ready to

introduce tie bars into the mix, as well as stick-on

pockets!! And their quirky style even comes out

in their marketing: post a photo wearing one of

the tie stickers on their Facebook page and get

a discount.

Press ReleaseNew York, NY – December 5, 2012

Everett clothing, a NY-based men’s lifestyle brand,

offers the dapper gentleman a stylish and bold

selection of men’s accessories. Having launched

merely 6 months ago, Everett caught the attention

of ecommerce site Jack Threads early on, which

hosted a successful three-day sale of the brand in

early June 2012.

Everett’s commitment to self-expression shines

through in its debut line of neckties, bow ties and

pocket squares. The line features textiles that were

hand-selected by the founders: colorful twists to

vintage prints, bold takes on delicate designs, solids

made from non-traditional materials, and cheeky

renditions of animal-print wear. Their debut line

takes a playful spin on conventional menswear, and

offers trim gentlemen the ability to personalize the

work-wear dress code.

Everett has already expanded its offerings to

include tie bars and cuff links. It also launched

fully functional adhesive “stick-on” pockets that

will customize even the dullest t-shirts. A group

of designer’s not to be missed; the company is

currently finalizing production on their nautical-

inspired Spring collection, and purchasing Fall

fabrics. Stay tuned as they release their expressive

collections!

About Everett Clothing: Everett is the brainchild

of three fashion-forward friends, Nathan Coleman,

Tinoy Ibn Kashif and James Brooks, who wanted

accessory options beyond the solids, stripes and

muted colors traditionally found in menswear.

Together the three friends launched Everett

this past summer, and adopted the motto ‘wear

yourself’. The maxim serves as a reminder that what

you wear is an expression of who you are, so that

you should embrace every opportunity to ‘wear

yourself.’

Page 6: Everett Press Kit

wear yourself.

Page 7: Everett Press Kit

“WHAT YOU WEAR IS AN

EXPRESSION OF WHO YOU ARE.

EMBRACE EVERY OPPORTUNITY TO

WEAR YOURSELF”.

WWW.EVERETTCLOTHING.COM