Sponsorship Opportunities

Basketball the facts Global picture

450 million people participating

No 1 Olympic Team Sport

The most played team game in the world

(International Basketball Federation has more member countries (213) than International Football Federation (208))

UK picture• 320,000 people in the UK competing in Basketball at

least once per month

• A national curriculum taught sport, inclusive of boys/girls/disabled

• Participation rates:

• Over 16’s are in the same bracket (200,000) as rugby union and cricket with only football above this

• Under 16’s it is in the number 2 participated in sport with 445,900 (11-15 year olds participating PESSYP Taking part survey - October 2009, Youth Sport Trust)

• Number 2 sport provided by secondary schools (97% - PESSYP survey Oct 2009, Youth Sport Trust) and the number 2 sport in FE Colleges (89% - PESSYP survey Oct 2009, Youth Sport rust).

• The most extensive inter-community sport in the market, not tied to social class

• Family orientated sports entertainment

participation tableMeasured by the Active People survey, basketball compares well with major team sports. The table below shows the once per week measures for the main team sports and the percentage changes for each one between the key data points. On this measure, basketball’s performance reflects very positively:

Measured by the PESSYP Taking Part Survey – October 2009, Youth Sport Trust, basketball compares extremely well against other team sports played by youngsters.

AP1 AP2 % Change AP3 % Change % Change AP1-AP3 AP2-AP3

Basketball 158,400 186,100 17.5% 193,100 21.9% 3.8%Cricket 195,200 204,900 5.0% 206,600 5.8% 0.8%Rugby Un 185,600 230,300 24.1% 207,500 11.8% -9.9%Football 2,021,800 2,144,700 6.1% 2,122,700 5.0% -1.0%Hockey 93,900 99,900 6.4% 95,700 1.9% -4.2%Netball 111,700 118,900 6.4% 133,500 19.5% 12.3%Rounders 16,500 25,900 57% 18,000 9.1% -30.5%Rugby Lge 73,800 88,300 19.6% 63,000 -14.6% -28.7%Volleyball 32,800 48,400 47.6% 39,200 19.5% -19%

11-15 Yr Olds Provided by Provided by Available At FE Secondary Schools Primary Schools Colleges

Basketball 445,900 97% 63% 89%Cricket 440,000 97% 88% 62%Rugby Union 171,000 86% 86% 68%Football 1,472,000 99% 97% 99%Hockey 115,000 84% 73% 40%Netball 151,000 94% 94% 71%Rounders 185,000 96% 86% 43%Rugby League 95,000 39% 39% 26%Volleyball 82,000 77% 19% 53%

BBL information• The Men’s Professional League

in the UK

• Four competitions (BBL Championship, playo�, cup & trophy)

• Encompassing 12 teams from Plymouth in the South West to Glasgow in Scotland. Plans to extend to 16

• Formed in 1987

• Works closely with Governing Bodies, NBA Europe, GB Basketball, GB Wheelchair Basketball Association

• Stages three major � nals (cup, trophy & playo�) each season staged at high pro� le venues

• Dedicated website (BBL.ORG.UK) attracts over 145,000 unique visits per month

• Produces ‘BBL - The Magazine’ an on-line Digital Magazine

Attendance

• Over 275,000 attended BBL Games (2009-10 season)

• Three major fi nals each season attracting over 6,000 spectators per event staged at high profi le venues

• Attendance has increased 30% in the last 3 years: 67% are ABC1 social groups 79% Families 53% Male 47% Female

BBL events

BBL mediamediamediamediamediamediamedia

Media Exposure• Weekly Sky Sports coverage

is re-commencing 2010-11

• 50 Regional Newspapers with Daily Stories

• National Newspapers with regular coverage with branding option

• BBC Radio 5 Live

• Regional Television Coverage

• Extensive web coverage

• Extensive local radio coverage

Stage 1 - Healthy Living Roadshows Afternoons

Stage 2 - Schools basketball coaching

Stage 3 - Regional Hoops 4 Health tournaments

Stage 4 - Regional H4H finals

Stage 5 - National Finals

H4H - What is it?• Health based national community

programme, designed to raise standards of coaching, facilities and a key vehicle in delivering a positive message about healthy lifestyles whilst increasing the opportunities for young people to participate.

• Excellent vehicle to deliver a Social Responsibility Programme.

• Title and Partnership Opportunities available

• Five key stages • Five key stages

BBL community