What is Social Media and Why Should I Care?

http://www.flickr.com/photos/violentz/2340808526/

Who We Are

Amanda O'BrienInbound Marketing Services Manageramanda@hallme.com

Hall Web Serviceswww.hallme.com

• 10+ Years in Business• Over 80 Search Marketing Clients

I'm Not Fred(sorry to disappoint)

Week 1 - Web DesignWeek 2 – User ConversionWeek 3 – Social Media/Inbound MarketingWeek 4 – SEO/Organic SearchWeek 5 - Wildcard

Next Week: Fred - Using Pay Per Click To Generate SalesTwo Weeks (3/31): Fred and Amanda - Social Media Roundtable

Got Questions?

• Use GoToWebinar “Chat” or “Ask a Question”• Twitter with #SEOvision tag

What's The Buzz About?

Old Media

Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.

New Media

Social Media

Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media

What Does This Have to Do With Business?

Time to Re-think Marketing

Old/Outbound Marketing

• TV Radio Ads• Print Ads• Direct Mail• Telemarketing

All an interruption to your life

New/Inbound Marketing

• Social Media• SEO/SEM• Blogging• Viral Videos

Social Media Psychology• Research & Validate Services• People want to rant -- or rave!• People trust what their friends say over what advertisers say• People will read what other people have said about you• People make decisions through a combination of logical and illogical factors•People want to be acknowledged

Benefits

• Build trust with your customers• Inbound links are great for Search• Reputation Management• Promotes your blog• Inexpensive – Time• Build relationships before purchasing point• Be a part of the conversation that is already going on

Photo Credit: http://www.seomoz.org/blog/

Types of Sites

• Content Producing• Content Sharing• Relationship Building

Who's Using Social Media?

Developing Your Strategy1. Set measurable goals2. Listen before you talk3. Find communities that matter4. Create a content strategy6. Choose the tools that will work best for you7. Deliver engaging and interesting content8. Measure results

Strategy and Goals• Where are you now?• What do you want to achieve?• How does this fit in with your business goals?• Make the goals measurable

• Number of followers or friends• Number of blog posts• Number of comments• Video views• Click Thrus – Traffic Sources• Unique visitors to blog and website

What Can You Do?

• Listen• Respond• Participate• Produce• Ask Questions• Answers Questions• Add value

Photo: http://flickr.com/photos/metrojp/92038203/

DO!Submit interesting content

Participate

Build your network

Be positive

DON'T!

Pretend

Sell too hard

Insult the community

Cheat

Take it too seriously

Are You Ready for Social Media?

Re-cap

Photo: http://www.flickr.com/photos/5-0_og/1304841776/

Social Media is all the buzz

Traditional Media is struggling

New Media and Social Media bring customers to you

People are researching and validating services online before they buy

Build Trust, generate inbound links

Having conversations WITH consumers not AT them

Add value to communities – information worth sharing

NOT an advertisement

To be successful you need a strategy and measurable goals

Making it Happen• Submit a free site analysis via our website

(http://www.hallme.com) or call us today:1-877-425-5932 (HALL-WEB)

• We can give you advice on your current social media strategy or help you develop one

• Integrate the needed analytics, website tie-ins to make it successful

Learn More!• SEO Vision Blog - http://www.hallme.com/blog• SEO Audio Podcast http://www.hallme.com/podcast• Webinars – Weekly webinars

http://hallme.com/search-marketing-webinars.asp• Call us! 1-877-425-5932 (HALL-WEB)

Photo Credit: http://www.flickr.com/photos/somerslea/2038628012/