WHAT IS MOVE?OBJECTIVES & VISIONMOVE 2006ProgrammePromotionMedia planPRODUCERSCONTACT

WHAT IS MOVE?

MOVE is a European festival of a new generation reflecting current cultural trends focused on urban avant-garde. The festival interconnects the club scene in Prague.

The festival introduces new talents and show the public that we are able to organise a high quality festival without the performance of well-known megastars.

The festival wants to give an opportunity to introduce work of cutting edge young European artists coming from different cultural environments. The Festival is supposed to present a wide range of audiovisual art and open space for confrontation.

The festival offers a number of concerts, parties and other significant art such as dance, fine art, multimedia and selected extreme sports.

The festival includes a special program in order to gather professionals and representatives from EU countries and open several discussions concerning topics of cultural policy.

The target market of the festival is young generation between the age 18 - 30.

OBJECTIVES & VISION

The festival MOVE has an ambition to become unique in the Czech market. The festival is open to European markets and should contribute to the export of Czech artists.

The festival is open to co-operation with international promoters, professionals, media representatives and journalists which is necessary for presentation of Czech art beyond borders and spread significant knowledge of Prague and Czech Republic within the EU.

The festival is addressed to young people and new talents. The admission to all events is supposed to be adequate to social-economic profile of the visitors under 30.

Main objectives:promotion of Prague and Czech art

establish a tradition of the first European festival in Prague reflecting urban culture

motivation of professionals to export Czech artsupport creativity of young talents

enter an international cultural network within EU countries

MOVE 2006

WHEN: October 9-14th 2006

WHERE:

Prague Clubs (Abaton, Agharta jazz centrum, Cross, Kain, Matrix, Palác Akropolis, Rock Café, Roxy)

Main Stage (Sport Hall / Průmyslový palác / Veletržní palác)

EXPECTATIONS:

Attendance 10.000 people

PR activity addressed to 300.000 people

(with the location of central Czech Republic)

Programme

The festival will follow its main aim:

to feature cutting edge Czech and European artists to interconnect the Prague club sceneto ensure high quality performancesto present culture diversityto offer possible confrontation of artists within the EUto offer a wide range of audiovisual performancesto focus on the following export of artists

Promotion

outdoor:Festival newspapers MOVE 100.000 pcsposters A2 10.000 pcsleaflets 50.000 pcsstickers 5.000 pcscity lights 75 pcsbillboard 10 pcs

cultural poster FAN - outdoor promotion campaign FAN 2.000 pcs- kultura.cz (official posters at bus stations) 800 pcs

movebus – a bus with the logo MOVE shuttling among all clubs merchandising – T-shirts, caps, cups, key rings,...

promotion at the venues: banners, programme of the clubs, posters, leaflets

Media Plan

Major media partners:

Óčko – cable TV, the only one Czech music and lifestyle TV station in the Czech marketHouser – cultural by-weekly magazine with wide spread distribution (multi-cinemas, restaurants, clubs, cultural centres, cafés... ) Express – radio station focused on the age group 25-35Rádio 1 – independent radio station with the main target market of a young generationFAN – the most effective outdoor agency (posters FAN, posters at bus stations - kultura.cz )

Media Plan

Radio Stations:Rádio 1 – 2 week campaign (spots, competitions, announcement)Expess Rádio / Evropa 2 – 2 week campaign Rádio Akropolis – festival radioother radio stations – announcement in cultural news, interviews, competitions

TV:TV Óčko – 2 week campaign (spots, competitions, announcement)ČT – announcement and info of cultural news, interviews, competitions, report forecasted on the cultural and music programmes (Události v kultuře, Paskvil, Poprask, Kultura.cz, Noc s Andělem, Dobré ráno)TV Nova – announcement and info of cultural news, interviews, competitions on the morning programme “Snídaně s Novou” and music programme “ESO”TV Prima - announcement and info of cultural news, interviews, competitions on music programme “T-music”

Media Plan

PRESS: (PR articles, information)

music magazines

Filter (monthly, circulation 10.000) Rock & Pop (monthly, cir. 10.000) Report (monthly, cir. 20.000)Bbarak (monthly, cir.15.000 )

daily newspapers

MF Dnes (cir. 380.000) Lidové noviny (cir. 100.000)Večerník Praha (cir. 70.000) Právo (cir. 200.000) Metro (cir. 300.000) Blesk (cir. 600.000) Hospodářské noviny (cir. 70.000)

Press in English

Prague Tribune (monthly, cir. 25.000) Prague Post (weekly, cir.15.000) Think again (monthly, cir. 30.000)

cultural and lifestyle magazines

Elle (monthly, cir. 40.000 ) Time In (monthly, cir. 20.000 ) Reflex (weekly, cir. 60.000 ) Týden (weekly, cir. 60.000 ) Instinkt (weekly, cir. 35.000 ) Mladá Fronta Plus (weekly, cir.40.000 ) Zoom (monthly, cir.30.000 ) Houser (weekly, cir. 50.000 ) Metropolis (weekly, cir. 30.000 ) NVG weekly (weekly, cir. 60.000 )

Media Plan

ADVERTISEMENT:

Elle – lifestyle monthly magazine - cir. 40.000Time in – lifestyle monthly magazine - cir. 20.000Reflex/Týden– lifestyle weekly magazine - cir. 60.000MF Plus – lifestyle weekly magazine - cir. 40.000Filter – music monthly magazine - cir. 10.000Report – music monthly magazine - cir. 20.000Rock& Pop – music monthly magazine - cir. 10.000Houser – cultural weekly magazine - cir. 50.000Metropolis – cultural weekly magazine - cir. 30.000Think again – cultural monthly magazine in English - cir. 30.000NVG weekly – cultural weekly magazine - cir. 60.000

Media Plan

Internet:

idnes.cz – 2 week campaign in the amount of 3.000.000 banners, chats, info, announcement, articles, competitions etc.

seznam.cz – 2 week campaign (banners, info, announcement, articles, competitions etc.)

other cultural and lifestyle websites – banners, info, announcement, articles, competitions etc.

WEB of the festival: www.movefest.info, websites of the media partners and clubs.

Direct Mail:

Repeated electronic invitation to more than 120.000 e-mail addresses

Printed invitation to over 500 addresses, preferably addressed to promoters, club producers and managers, theatres, dance companies, journalists, professionals at culture sphere etc.

PRODUCERS

The producers of the festival are:

Palác Akropolis

Gato Loco Productions

in cooperation with the Prague clubs

Palác Akropolis

Palác Akropolis is a private multi-purpose cultural facility specialized in managing an independent production of both local and foreign projects following the current trends in music, theatre, film, fine art and other social activities.

Palác Akropolis was honoured with the following awards:No. 1 club scene and the fourth most popular concert hall in Prague – Gallup Organization CZ, summer 2001The Best Interior 1996 - Grand Prix by the Architects Association.The Best Rock Club 1999 – The Prague Post magazine The Theater Bar – ranks among the four most favorite dance clubs in the Czech Republic - CDMA 2001Czech Chamber of Architects and Czech Republic Design Center awards painter František Skála for interior design. The Best Live Music Venue 2004 – The Prague Post magazine

Gato Loco Productions

Gato Loco Productions (GLP) which was established in 1992 specializes in finding new European talents. Over the past 13 years Gato Loco have already presented more than 400 artists and 600 concerts in 17 countries. As the most successful festivals organized by GLP have to be mentioned the BEM (Barcelona), Rock Pop Bratislava, Green Energy (Dublin), FIRM (Montréal) or the festival of electronic art - COSMOPOLIS (Lisbon). Among other events of international significance belong Jour de Fête (Bruxelles) and European Music Tour (Bratislava, Madrid, Copenhagen, Dublin).In 1998 Gato Loco Productions set up the international project EuroConnections in Prague which has built a strong tradition

so far.

CONTACT

Monika KlementovaPalac AkropolisKubelikova 27

130 00 Praha 3

Tel: + 420-296330911 + 420-602695929

E-mail: monika@palacakropolis.czWebsite: www.movefest.info