What is calledDesign Thinking?

Let’s get empirical

Human-centeredPrototype-drivenMindful of process

David Kelley

So. Do designers think differently?

As opposed to?

“Business people need to become designers”Roger Martin

An opposable what?

If design is amethod of action

Then what is thinking is amethod of ???

Is Design Thinking a method at all?

THE Trigger?

It was all my idea

No, it was mine

Wicked!

Not opposed, but opposable

It’s about the people, stupid

T-shaped

Signal of human intention

Opposable mindsT-shaped peopleDesign intent

Examples

Sponsored by:Alexander Osterwalder, Ph.D.

http://business-model-design.blogspot.com/

9 QUESTIONS FOR YOUR BUSINESS MODEL

What can partners do better than you or at a lower cost

(and thus leverage your business model)?

Which one of your client’s problems are you solving and why will he work with you

rather than with a competitor?

What are your client’s needs, desires and ambitions?

What are your key activities and how difficult are they to

perform (by others)?

What type of relationship does your client expect you to establish and maintain with him?

What are your key resources and how difficult are they to

copy (by others)?

Through which means does your client want to be reached

and addressed by you?

What is the cost structure of your business model and is it in harmony with

the core idea of your business model?

What value are your clients really willing to pay for and

how will they pay for it?

PARTNERNETWORK

VALUEPROPOSITION

CLIENTSEGMENTS

KEYACTIVITIES

RELATIONSHIP MANAGEMENT

KEYRESOURCES

DISTRIBUTION & ACQUISITION CHANNELS

COST STRUCTURE REVENUE STREAMS / PRICING

what’s on his mind?

what does he see? what does he

hear?

what does he say?

what his boss says what his friends say

what his wife says

his environment his friends

what the market offers him/her

his/her attitude how he appears in public

what he tells others

his/her preoccupations his/her worries

what he thinks

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simple client profiler

All in the game

So, is Design Thinking a method at all?

The Last Discipline

Design Thinking Norms

ObserveCo-createIdeatePrototypeThink visuallyTell a story

A method for innovating method