what institution to use for film?

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3. What institution would make your film?

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Page 1: What institution to use for film?

3. What institution would make your film?

Page 2: What institution to use for film?

Why would you chose your chosen company to wish to make your film?

• I believe that Annapurna pictures would wish to make my film, primarily because they focus on low-budget productions.

Page 3: What institution to use for film?

What other films have they made in a similar vein to yours?

• They have created other films which are made in a similar vein to ours; for instance Zero Dark Thirty is a thriller film produced by Annapurna pictures in 2012. Following our theme of solving a mystery, in Zero Dark Thirty is based around a ‘worldwide man hunt for Osama bin Laden. This American action thriller war film was directed by Kathryn Bigelow and written by Mark Boal. With a budget of $40 million it is a relatively low budget production considering the average cost to produce a major studio movie is around $65 million.

Page 4: What institution to use for film?

How does your film fit in the ethos of the institution? E.g do they make low budget films by first time directors?

• I believe that Annapurna productions is well suited to our film with the knowledge that they seek and succeed to create ‘sophisticated, high quality films’. Although we have a low budget for a film we aimed to create an opening sequence of this nature. Also, they clearly produce adult targeted films as they were involved in the production of Spring Breakers and also American hustle which both had ‘18’ ratings.

Page 5: What institution to use for film?

How would they market and make money out of your film? E.g. ancillary markets, DVD sales, pay per view etc.

• Considering the film has a low-budget and has a relatively young target audience, this best method of marketing would most likely be digital marketing, as the marketing campaign would be in-expensive and be accessible to widespread audience specifically a younger demographic. For instance a trailer could be upload to video sharing websites, film accounts could be made on social media sites e.g. Facebook and Twitter, and could also be advertised on Annapurna Picture’s website-http://annapurnapics.com/main/#home

• Although I don’t think the film would be appropriate for merchandise firstly because it would not be appropriate to have images circulating of products of criminals/psychopaths and secondly the older adult target audience would not really want to buy merchandise.

Page 6: What institution to use for film?

• Although the sequence would contain adult themes the film would be appropriate for a chain cinema and then Online streaming, Pay per view TV and DVD release since I think it would have a large target audience. This is because the girl the film is based around would attract a primary audience of mid-teens to mid-twenties (dominantly girls due to the female protagonist), who heavily use online services and have a secondary audience of early twenties-mid forties due to the investigation/mystery element.

Page 7: What institution to use for film?

Do they specialise in a particular genre of film? E.g. Lionsgate who specialise in relatively low budget horrors and thrillers.

• Zero Dark Thirty, 2012- action war thriller• Killing Them Softly, 2012- crime drama thriller• Foxcatcher, 2014- biographical sports thriller

Page 8: What institution to use for film?

Do they target a particular audience? E.g. Vertigo- who with the firm and football factory clearly target a male audience.

• Zero Dark Thirty is rated R is generally only more suitable for a more mature audience as it does include adult themes, similarly in our own opening sequence there are themes of kidnapping and gun crime. Moreover, Annapurna pictures have provided the film industry with ‘a critical boost of mature, adult dramas in recent years’.