wesam c.v 2017 with brief work experience minimum size

of 8 Wesam Ahmed Maher +966-563-179-544 [email protected]

Wesam Ahmed Maher Hassan Contact No: +966- 563- 179544 Jeddah

+201008295298 Egypt

[email protected] // [email protected]

Brief Work Experience I have graduated from commercial faculty in Mansoura university, account section in may , 1998

Finish Mini MBA From Ein Shams University – Egypt in Mar,2016

After My Graduation, I joined (Pfizer Egypt co.) for one & have a year. This is the biggest company worldwide in the pharmaceutical product.

Then I have a chance to travel to Saudi Arabia with (Wyeth nutrition product.) The famous product they have ( S26, Promil & Progress infant & baby milk ) During this time I was covering Pharmacies, modern trade, tradition trading & wholesale customers in Jeddah plus South area and I insert new

lines (40 items) to Modern Trade & supermarkets .

After that I have recommendation depended on my previous performance from Pfizer Egypt to join again with Pfizer Saudi Arabia team as Senior Professional Sales Rep , I worked there about seven & have years, where I won best Performance prize for five years . to do big booming increase and

open new area I was mentioned in Pfizer magazine as reference person in Baha region.

Then I took my decision to discover another ocean in next position level. So I joined with ( Cigalah Group ) as Deputy Branch Manager which was my first leading position, to be responsible for the biggest four companies it have , they are Reckitt Benckiser, Serono, Nycomed through Covering Pharmacies, Modern Trades, Sub Agent, Hospital and Wholesale in all Western region, there I sold for first time antiseptic medicine like (Strepsils) in Modern trade channel by using shelf counter stand.

Later I got an internal promotion and chance to upgrade my position as Unit Manager in sister company in the same group, at ( L'Oreal Cosmetics Co. ) for three years. Where I got Appreciation letter from group owner sheikh/ Mohammed Yousef Naghi, Mr. / general manager and Mr. / Chief Operation officer regarding my great success contribution and development of business. Through Covering Pharmacies, Modern Trades and wholesale in the region I’m working in.

The second up grade was Regional manager at (Sanabil Alsalam food manufactory co.) For confectionery & Bakery Product for three years. Where I got Appreciation letter from vice president manager for my excellent performance, outstanding achieving and effective contribution to developing the business. That is because I develop the business which reflected upon sales increase by 62% for the first year.

The Penultimate stage was (Kabli Company) I worked with them as (National Strategic Sales Manager) since 2014 until 2016, where I Achieved 20% Profit for the first time since three years by Change indicator trend from losses to profit.

Now I'm working with integral Hotel Supplies Co. (IHS Co.) as (Country Sales Manager) it’s the biggest company in a field established since 1982. Where I achieve 50% Increase in sales, 25% reduce in Total Cost, 35% Increase in (ROI.)

During this long period of work which more than 18 years, I got a lot of training courses and many

thanks and appreciation certificates and I got many experiences in the different field.

I hope it will be valuable assets for your organization and your clients.

mailto:[email protected]

mailto:[email protected]


Strength Point: Excellent communicator / Excellent Attitude / Self Confidence / Team Worker & Supportive / Self

Motivated / Hard worker / Flexible & Able to learn / Creator/ ambitious / enthusiastic / Organized /

Smart / Convincing & excellent negotiator / High-Impact Presentation skills / Loyal & honest / Have an

excellent relationship with our customers.

Able to : 1) Set Plans and Manage sales targets & objectives: brand wise, customer wise & team wise. Monitor and track IMS Performance. Execute and achieve sales objectives, marketing programs, promo activities implementation by (Channel) and taking corrective actions if needed. 2) Setting & Manage Forecasting, B2B, Purchasing, Product flow and Manage inventory, transportation, and relay 3) Manage financial task like setting a budget, expense and income statement (P&L) also manage the

Return on Investment (ROI).

4) Analyze ( SWOT ) for our organization and our competitors to set the 4p's & marketing mix 5) Train the team to effectively and successfully implement the brand's business plan. Set Quantitative and qualitative objectives for the team. Review and coach them to ensure execution. 6) Work with Hospitals, Medical advice center, Pharmacies, Modern trade, Tradition trading & wholesale customers, Hotels, Educational institutes and Fleets Co.

Objective: Challenging senior positions In a well-established organization that provides a motivating work environment and helps its employees grow by properly utilizing & developing their skills. A position which my educational background, work experience and interpersonal skills can be applied.

Details: Country Sales Manager at Integral Hotel Supplies ( IHS Co.) Achievements : From: 2016 to: present

First: Increasing sales 50% during 2016 by following below: 1) Managing a team consisting of two area managers, four supervisors, two Key Account

Manager and 28 sales reps. 2) Restructuring jobs commensurate with the strategic and operational plan in which reflects

positively on the work and recruit every individual according to his potential, functional and practical abilities.

3) Develop the necessary criteria for the selection of new work team. 4) Redistribute all areas for implement Territory & Time management methods effectively to

ensure the implementation of the route plan and set the goal of each visit. 5) Training all team members with their different levels, with a suitable way to raise their job

skills needed and to help them in performing their work easily and more professional. 6) Adjust the Yearly & Monthly sales plans to fit with the (S.T.P) - Segmentation targeting

position methods - and what is appropriate to the situation of both the products, customers, seasons and cash flows available.

7) Listing all current and former clients whose dealing with us and create a loyalty program for them for motivating them to continue work with us and maintain existing customers.

Second: Reduce total Cost 30% by following below:

1) Reset all work procedures in order to facilitate and speed up the processes and reduce costs, where it reduce warehouse costs, space necessary and the stock by half while keeping the availability of quantities of each product.


2) Creating electronic reports models by using Google and smart sheets applications to facilitate the recording process and monitoring follow-up to perform team and facilitate the assessment of their performance easily and objectivity.

3) Preparing for re-adjust the number of units inside one box for easy converting from selling by box instead of a piece so as to minimize operating and transportation costs and reduce the number of hours worked, which reflected on the cut overtime expense for workers.

4) Reducing the warehouse space needed to half which reflected on reduce the value of rent expenses.

Third: 35% Increase in the return on investment (ROI) : 1) Increasing turnover of goods up to five times yearly. 2) Participate with the Logistics Manager to adjust the amount of inventory with the ideal way to

ensure the absence of a plus and avoid interruption of stock or lack of items through three different filters to the outer purchasing process by creating T.B.O. form (To Be Order for B2B).

3) Entering in Strategic partnerships with FINE Co., CITGO Co., Baraka Factory Co. and Soft Dreams Co. as authorized distributors for them without any additional costs.

4) Readjustment all product price to be matching with market benchmark. 5) Reduce customer discount from 9.5% to 4.5% only. 6) Preparing for the introduction of a new line in 2017. 7) Preparing new launch with a new attractive packaging.

National Strategic Sales Manager at Kabli Co. Achievements : From: 2014 to: 2016

Achieved 20% Net Profit at the first time since three years by Change Performance indicator trend from losses to profit.

Increase our sales by 40% and our collection by 65% through Change each of business concept, logo brand, and our slogan to reflect our vision, mission and our strategic with our Client, employees to Achieve sustainability for our organization.

Reduce expenses by 15% through Reset, monitoring, and control all expenses.

Reduce dues from 180 Days to 65 Days in average.

Implement more than twelve different marketing activities which reflected on sales.

Creating motivation for our employees by changing the manner of the commission and incentive system account.

Objectives :

Set the targets according to the company strategic vision and mission.

Analyze internal and external environment to identify strengths, weaknesses, opportunities and

threats in the market.

Preparing the Sector income statement list ( Profit & Loss Statement )

Identifying the sector needs of employees and their qualifications and their training needs.

Estimate Budget and control of actual expenses and revenues is compatible with the Financial

allocations in the estimated budget pre- planned.

Increase the company's market share in target markets to achieve competitive advantage. Key Responsibilities :

1) Participating in the strategic planning of the company and the preparation of the operational plan for the sector.

2) Implementation of the sales activities that have been identified in the Strategic Plan for the sales and marketing policies


3) Participating in review of purchase orders & determines the appropriate quantities from B2B market. 4) Recognize competitors’ activities and Follow-up their plans and programs in the market to set

appropriate competitive plans. 5) Set activities will implement by advertising agencies coordinate with senior management. 6) Signing contracts and agreements with the key account costumers and set the rules for pricing

policies, discounts, and payment terms. 7) Permanent search for new customers and communicate with them to maintain strong relationships

with them.

8) Coordinate sales activities with other departments such as procurement, operation, and financial departments.

9) Selection of suitable staff for each function and determining the job description and qualifications required for the incumbent.

10) Monitoring of salesman efforts, marketing, and distribution to direct them properly. 11) Monitoring and Evaluation of the sales activities, and identify sales quotas and receive reports from

the selling activity and evaluate the findings and take appropriate corrective action for the advancement of the level of performance.

12) Motivate the team by determining the different methods and constantly look for rewards that motivate their efforts and increase their efficiency.

Regional Sales Manager in ( Sanabil Alsalam Food Manufacturing Co.

Achievements : From: 2012 to: 2014 Increase sales exhibitions from 70 million to one hundred million, an increase of 42%

Add new channels for sales values 15 million from the outside Contract Dept. with increasing by 20% to achieve (62%) total increase after adding the annual increase.

Reducing daily returns from 10% to 4% during the first three months down to 1% in rest of a year.

Elimination of the shortfall of shops monthly inventories during the first three months.

Train the staff within the company and raise their efficiency process.

Key Responsibilities : 1) Responsible for sales achievement in the company, through covering Modern trades, Catering

and our Outlets in the region I’m working in.

2) Monitoring the work in twenty showroom beside the out sales & leading teamwork consists of 286 employees as: Warehouse manager, 2 Storekeepers, 8 warehouse workers, Supervisor of Decoration Section, 5 Décor Designers , , Supervisor of the employees accommodation, 4 Outlet Supervisors & activating the outside sales, 26 Branch Managers, 10 Merchandisers, 200 Salesmen , transportation supervisors, 26 Drivers and Five Ladies in Customer Service department.

3) Management of Sales Department, logistics’ and purchasing department, Transportation and relay Department, Décor department and control of warehouses, managing of the customer service department and Participation in managing Production department with general administration of the factory, Participation with financial management in administrating general operating expenses and the monthly inventory for every show sale.

4) Analyze the strengths and weaknesses, opportunities and current and future challenges within the organization (SWOT Analysis).

5) Restructuring of production schedules for each show depending on the level of planned and the selection of appropriate items for each show depending on the global marketing standards taking into account the different seasons and times that reflect the needs of sales.

6) Setting & Develop plans for marketing and sales for the year, according to the different seasons


7) Creating new items presenting different varieties according to the customer orientations and serve the needs of the market and suitable for the different seasons.

8) Determine the operating plans of the transportation and relay Dept. in which serving work perfectly and best use of time and capabilities and equipment available.

9) Restructuring the jobs and setting the definition of each career, selecting the appropriate staff for every different job, determining the required training for each In line with the general work plan, generate a new décor section.

10) Invite and connecting the different show sale and festivals organizers to choose the best in which serving the general objectives and annual plans and negotiating with them on price and other terms and conditions.

11) Horizontal and vertical expansion in choosing the suitable sites for new show sale according to the previous conditions in which suit the marketing plans and different patterns of needed customers, also participate in choosing the suitable décor for the new show sale and setting the décor for the old show sale .

12) Generating Special department for outside contracts setting the suitable team work for it that is to improve noncostly horizontal spreading with adding new markets contributing to increasing sales without the allocation of operating expenses.

Unit Manager at (L'Oreal .Co.) From: 2009 to: 2012

Note: Cigalah Est. and Arabian trading supplies (L’Oreal) are one group (inside transference.)

Achievement :

Business growth by 35% in 2010 & 54% in 2011.

Insert & sold for first time Makeup line in selected group pharmacies there for sales increased by 12%.

Keep close to our main multinational competitors & analyze their activities and strategies.

Increase market share by 25% up to 40%.

Restructure distribution areas to cover all customers to match our policy.

Forming commands team to implement coverage and Rearrange Planogram depending on

segmentation targeting position in all outlets during one week to reflect our image among customers.

Objectives :

Strategic Sales Planning

Relationship Management.

Market Expansion.

Develop long term forecast & profit objectives with the company objectives.

Develop strategic sales plans & process to ensure long-term profitable growth and identify the

right route to market.

Key Responsibilities :

1. Responsible for sales achieving in these companies ( L’Oreal , Garnier , Maybelline ) , through

Covering Pharmacies, Modern Trades and wholesale in the region I’m working in.

2. Reporting to the regional sales manager and lead a force of 3 supervisors, 27 salesmen and 12

merchandisers.

3. Liaised between the sales team and the top management, and increase team efficiency through

determining the suitable training for each job.

4. Contributed to the improvement of the distribution system by rerouting the sales to increasing it.


5. Ensure that sales team has an acceptable level of knowledge and skills, for organize the plans and

control the activity of the sales force to achieve the missions.

6. Achieve the company operation plan & forecasting sales.

7. Setting & controlling the distributors' expenses budget & investments to achieve the maximum

benefits to our company & our customers.

8. Participant in choosing the suitable sales force team & organize the force structure.

9. Create a motivational atmosphere to maximize the contribution of each individual.

10. Managing contracts agreement & monitoring targets achievement.

11. Analyzing competitors' activities, marketing strategies & performance in the market.

12. Conduct plans & activities to win shares over the competition.

13. Review & monitor new products launch.

Deputy Branch Manager (Sales Supervisor) in (Cigalah Group. Est.)

Achievement :

Business growth by 30%

Decrease the credit time due from 90 days up to 120 days to be just 60 days with all our customers.

Insert & sold for first time antiseptic medicine like (Strepsils) in Modern trade channel by using shelf counter

stand there for sales increase by 15% in Reckitt Benckiser Company.

Formed (O.T.C) Line then elected and trained the suitable (Key Accounts Rep).

Objectives : 1. Responsible for sales achieving in these companies ( Reckitt Benckiser, Serono, Nycomed ) ,

through Covering Pharmacies, Modern Trades, Sub Agent, Hospital and Wholesale in the region I’m working in.

2. Set goals and make sure people focus on them 3. Set Sales Strategic & Business plan and analyze the Strengths, Weaknesses, Opportunities, and

Threats Points (SWOT). 4. Re-building new restructure. 5. Building Strong Team having the following: -

Good communication skills with customer. Working with teamwork concept. Good sales & collection experience. Good knowledge about the all product we sell. Ability & encouragement to improve them self.

6. Improve team skills by identifying the weakness and create the suitable training course needed. 7. Exceeded sales budget target. 8. Re-allocated segmentation targeting position on different area 9. Participant in setting job description for the title (Sales Rep /key Account Rep/Sales Supervisor). 10. Assign the right people in the right jobs and areas Suitable for them. 11. Lead my team to increase The Company sales and collection by putting the plan and break down

targets to Out find the opportunities. 12. Set the Appraisal performance form to evaluate the team

13. Follow the inventory and stocking. 14. Responsible for deals with big customers.

Key Responsibilities : 1. Delegated by area manager to do some missions as branch manager. 2. Directing, overseeing, monitoring, and evaluating the activities of the regional sales managers. 3. Assisting management in launching and listing new products.


4. Negotiating trading terms and exploring new business opportunities.

5. Developing and implementing an integrated range of marketing concepts, methodologies and sales

strategies consistent with the overall goals and objectives.

6. Directing implementation of sales strategy by leading sales team to execute selling activities,

expanding market to achieve profit targets. Working closely with R&D and marketing team for new

product development.

7. Supervising in-field on sales representatives to accurately evaluate current tools, communication.

8. Practices / procedures, recommended changes as required.

9. Organizing recruiting of sales representatives, administering all program requirements, monitoring

regular training programs to update them on required level of product knowledge necessary to

promote company products.

10. Preparing sales, marketing, target achievement and progress reports including activity, closings,

Follow-ups to ensure adherence to goals and sales activity plans.

Senior Professional Sales Rep in Pfizer Saudi from: 2001 to: 2008

Some Achievements During work as Sales Representative:

Increase sales on 2003 by 400% compared with 2002 during covering Baha

Increase sales on 2002 by 120% compared with 2001 during covering Baha.

Adding new lines (40 items) to Modern Trade & supermarkets like (Sarawat, Bin Dawood, and Panda) during working in (Wyeth nutrition team).

Open new areas like (Rabigh Region and Baha Region).

Objectives : 1. Responsible for sales achieving in the company, through Covering Pharmacies, Hospital, Sub-

Agent, and Wholesale in the region I’m working in.

2. Achieving the company sales & collection goals

3. Launching new items: Relpax, Caduet, and Lyrica.

4. Estimate the monthly targets of sales and collections allied with the company budget and fix the

necessary plans to achieve it.

5. Negotiating and contracting with the highest customers for the annual deal, bounce & the credit

facilities.

6. Reconcile the Customers accounts in a monthly base.

7. Member of the Inventory team.

8. Member of executing expired items committee.

9. Communicating with the promotion team and exchanging information

10. Working in Jeddah, Paha, and covering (El-Medina, Abha, Khamis Mishit and Gizan) during the

vacation of the other colleges.

11. Having excellent relation with most of the customers, hospitals, and medical centers.

12. Acting as supervisor during supervisor vacation.

Responsibilities :

Conducted meetings with existing clients to reaffirm business relationships and assure continued sales.

Established a network of buyers using innovative sales approaches.

Train new sales representatives on company practices.


Language : Arabic (native language)

Very Good command of English language (reading & writing).

Skills :

Qualified in Windows and its applications.

High-Impact Presentation skills.

Excellent Problem Solving techniques.

Team Leadership Coaching & Mentoring.

Comprehensive product knowledge of Stock.

Excellent Negotiations & Communication skills with another department in any project.

Prefer to work with teamwork concept.

Like to work based win-win agreement concept to achieve the target.

Winning attitude as challenging

Training Courses :

1. Mini MBA Mar, 2016 ( Ain Shams University , Egypt) 2. Preparing the leaders of organizations Mar, 2016 ( Ain Shams University , Egypt) 3. Myers-Briggs type indicator- MBTI (Sociology matrix study),2016 ( Ain Shams University , Egypt) 4. Diploma in Human Resources Management Apr, 2016. (Nottingham International University ) 5. Diploma in Marketing Apr, 2016. (Nottingham International University ) 6. Diploma in Customer Service Apr, 2016. (Nottingham International University ) 7. Diploma in total Quality Management Apr, 2016. (Nottingham International University ) 8. Diploma in Financial Management Apr, 2016. (Nottingham International University ) 9. Project Planning & management (MS Office Project) Apr, 2015 ( Integrated Learning Center K.S.A) 10. Strategic Enterprise Change Management Skills on Nov, 2014 ( Integrated Learning Center K.S.A) 11. Team: work & Learning (American Chamber of Commerce in Egypt) 12. Communication & Interpersonal Skills (American Chamber of Commerce in Egypt) 13. Defining & Refining Goals on Aug,2007 (American Chamber of Commerce in Egypt) 14. Management Overview on Aug,2007 (American Chamber of Commerce in Egypt) 15. You are charge now 16. Negotiating To Yes Workshop on Dec.2005. (Pfizer Co. K.S.A ) 17. Seven habits to successful workshop on Apr 2004 (Pfizer Co. K.S.A ) 18. Social Style Sales Strategies workshop on May, 2003 (Pfizer Co. K.S.A ) 19. Territory & Time Management Skills on Nov, 2002 (Pfizer Co. K.S.A ) 20. Advanced Selling Skills on Mar, 2000. (Saudi Arabia Drug Store ) 21. Selling Skills on Mar, 1999 (Pfizer. Co Egypt)

Qualifications : Bachelor of Commerce Mansoura University

Accounting section May, 1998.

Personal Data : Nationality : Egyptian Date of birth : 14th June, 1977 Place of birth : K.S.A Madina Almenawara Marital status : Married & have two children

wesam c.v 2017 with brief work experience minimum size

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