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DRAFT PWRDF Strategic Implementation Plan Page 1
PWRDF STRATEGIC IMPLEMENTATION PLAN 2012-2015
These strategic objectives aim to strengthen continuing partnerships, alliances and work which may not be directly named in the plan.
PWRDF work includes primary concerns for finance, gender, justice and human rights, as well as environmental responsibility.
We see these as lenses through which we view all aspects of our work, not as stand-alone pieces of the Strategic Plan.
ULTIMATE
OUTCOME
Organizationally strong PWRDF contributing efficiently and effectively to global efforts to respond to humanitarian need and to
address root causes of poverty and injustice
Main Objective 1: To strengthen PWRDF’s response to humanitarian need.
INTERMEDIATE OUTCOMES:
Increased sharing by PWRDF and by PWRDF network with Anglican, ecumenical and secular partners of lessons learned about refugee return
accompaniment; increased support of refugee rights and of PWRDF by PWRDF constituency.
Increased use by dioceses of PWRDF development and humanitarian relief programming expertise; increased capacity of dioceses to respond to emergencies
in Canada
OBJECTIVE MAIN ACTIVITY IMMEDIATE OUTCOME STATUS
1.1 To support international refugee
return.
1.1.1 Develop plan for on-site
accompaniment of returning refugees
and accompany selected returning
refugees.
1.1.2 Educate PWRDF constituency
on the returns
1.1.1.1 Increased PWRDF capacity to support
returning refugees.
1.1.2.1 Increased knowledge and understanding
by PWRDF network of international refugee
return issues and increased capacity by PWRDF
network to support refugee rights.
1.2 To increase PWRDF’s
engagement with dioceses in Canada
for humanitarian response in Canada.
1.2.1 Identify dioceses for capacity
strengthening; develop and implement
plan to strengthen their capacity to
respond to emergencies in Canada.
1.2.1.1 Increased space for dialogue between
PWRDF and dioceses; increased PWRDF,
diocesan and PWRDF network awareness and
clarity about PWRDF’s role in responding to
emergencies in Canada.
1.3 To increase PWRDF’s
engagement with ecumenical partners
and other civil society organizations in
1.3.1 Develop and implement plan to
increase PWRDF’s equity in the
Canadian Foodgrains Bank (CFGB)
1.3.1.1 Increased PWRDF capacity to undertake
food programming; increased space for PWRDF
to contribute to humanitarian response policy and
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Canada for humanitarian response
overseas.
and PWRDF’s capacity to increase
CFGB programming; participate in
humanitarian response programming
and policy discussions
program discussions
1.4 To Increase PWRDF’s
engagement with national,
international Anglican and ecumenical
alliances to strengthen the relief-
development continuum.
1.4.1 Take opportunity of Ecumenical
Advocacy Alliance, Anglican Alliance
and CFGB membership to develop
and launch “Right to Food” campaign
to increase food programming, raise
awareness on the root causes of food
insecurity and the relief to
development continuum
1.4.1.1 Increased PWRDF capacity to respond to
food aid emergency appeals and to rehabilitation
and development programming ( including policy
and advocacy) that address food insecurity and
strengthen food security; increased awareness by
PWRDF constituency about the relief to
development continuum
Main Objective 2: To strengthen PWRDF and Partners’ work in sustainable community development and increase the impact of PWRDF Development
Partnership Program.
INTERMEDIATE OUTCOMES:
Increased PWRDF capacity to implement its policies and guidelines and to meet accepted national and/or international standards on partnership, sustainable
community development, humanitarian response, fundraising, communication, advocacy and governance
Increased recognition of PWRDF as a professional development organization by Anglicans in Canada, Canadian and global ecumenical partners, Canadian
International Development Agency (CIDA) and other funding bodies
Increased recognition and use by Anglicans in Canada, ecumenical partners and CIDA of PWRDF’s expertise in identified niche areas.
Increased PWRDF/Anglican Church of Canada collaboration and joint programming with First Nations, Metis and Inuit (FNMI), Anglican Alliance and
ecumenical alliances.
Increased capacity of PWRDF to support partners as they implement development and humanitarian programs with positive results.
OBJECTIVE MAIN ACTIVITY IMMEDIATE OUTCOME STATUS
2.1 To become operational overseas. 2.1.1 Become operational through
longer term PWRDF staff presence
“on the ground”; develop criteria for
identifying partners, projects,
countries where PWRDF longer-term
on-site accompaniment would be of
2.1.1.1 Increased PWRDF capacity to support
partners as they implement PWRDF and
PWRDF/CIDA supported programs.
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value for partners and PWRDF;
develop policy and guidelines for
hiring and managing PWRDF on-site
staff and/or consultants; hire on-site
staff/consultants.
2.2 To focus and streamline PWRDF’s
development program.
2.2.1 Review PWRDF Partnership
Roundtable recommendations and
analyze current PWRDF programs and
resources to identify PWRDF niche
and develop criteria and guidelines in
collaboration with Relationships staff
to identify program areas of focus,
including advocacy focus that supports
and is strengthened by Development
Partnerships Program work.
2.2.1.1 Increased PWRDF clarity about its niche
and increased PWRDF ability to align program,
budget and staff with PWRDF niche.
2.3 To develop sector expertise. 2.3.1 Map existing staff and board
skills to develop and strengthen
expertise in PWRDF niche areas.
2.3.1.1. Increased PWRDF awareness of its
organizational strengths and gaps; increased
ability to build on strengths and address gaps.
2.4 To explore a new partnership
within First Nations, Metis and Inuit
Peoples.
2.4.1 Hold discussions with Anglican
Council of Indigenous Peoples (ACIP)
to identify areas of collaboration;
invite ACIP to PWRDF Global
Roundtable.
2.4.1.1 Increased PWRDF and ACIP awareness of
each other’s structures, programming, worldview;
identified collaborative project.
2.5 To become certified within the
relief and development sector.
2.5.1 Complete Action by Churches
Together (ACT) capacity assessment
tool; identify appropriate sectoral
certification for PWRDF; become
certified.
2.5.1.1 Increased PWRDF clarity about
appropriate certification program, process, costs;
increased PWRDF ability to participate in
certification discussions.
2.6 To give leadership in the Anglican
Alliance.
2.6.1 Attend Anglican Alliance
meetings; identify space for PWRDF
leadership and participation role; ask
dioceses in Canada and partner
dioceses to collaborate with Anglican
Alliance in mapping parish and
2.6.1.1 Increased space for PWRDF and Anglican
Church of Canada for networking, sharing
learnings, shaping agenda at the global level;
increased global visibility and relationship for
PWRDF and ACC.
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diocesan outreach;
2.7 To explore innovative, effective
and efficient ways of working
ecumenically in development.
2.7.1 Initiate discussions with the
Executive Directors of Canadian
Lutheran World Relief, Presbyterian
World Service & Development,
United Church of Canada, selected
ACT Alliance members, Cooperation
Canada Mozambique (COCAMO) and
Ecumenical Advocacy Alliance on
collaboration for joint programming.
2.7.1.1 Increased awareness by PWRDF of
opportunities and challenges for ecumenical
collaboration in development programming;
increased ability of PWRDF to explore areas for
collaboration.
Main Objective 3: To nurture dynamic partnerships with Canadian Anglicans.
INTERMEDIATE OUTCOMES:
Increased willingness by current PWRDF supporters to continue their financial and volunteer support and increased PWRDF ability to secure additional
volunteer and financial support from existing supporters and from new sources.
Increased recognition by Anglican youth and young adults in Canada of PWRDF as their central vehicle/space for justice-making ; increased involvement in
PWRDF by Anglican youth and young adults .
OBJECTIVE MAIN ACTIVITY IMMEDIATE OUTCOME STATUS
3.1 To support the holistic mission of
General Synod.
3.1.1 Collaborate with Relationships
staff and existing Anglican Church of
Canada (ACC) justice and mission
networks.
3.1.1.1 Effective PWRDF/ ACC way of working
in public engagement, development, relief,
mission and justice achieved; increased capacity
for PWRDF and ACC to participate in holistic
justice-making program.
3.2 To connect parish and diocesan
work in Canada with PWRDF
partners’ relief,development and
advocacy work
3.2.1 Identify diocesan protocol and
carry out staff team learning visits to
five central Ontario parish outreach
projects.
3.2.1.1 Increased PWRDF staff awareness of
connections between parish outreach in Canada
and PWRDF partners’ work; increased PWRDF
visibility and deepened relationship in parishes
and dioceses visited.
3.2.2 Develop process for Board and
network to be involved in connections
with ten more parishes in five more
3.2.2.1 Increased PWRDF board and network
awareness of connections between parish and
diocesan outreach in Canada and PWRDF
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dioceses across Canada. partners’ work; increased PWRDF visibility and
deepened relationship in parishes and dioceses
visited.
3.3 To share with selected parishes
and dioceses PWRDF expertise in
project management
3.3.1 Develop criteria and guidelines
about parish and diocesan connection
initiatives; with selected
dioceses/parishes identify areas in
which PWRDF can help build
capacity to manage diocesan overseas
outreach programs.
3.3.1.1 Increased PWRDF awareness and
understanding about diocesan outreach projects
overseas, diocesan strengths and gaps to
effectively manage their overseas outreach
projects; increased clarity about PWRDF role and
capacity to respond to parish and diocesan
connection initiatives in support of development
and humanitarian projects in Canada and
overseas.
3.4 To increase Anglican youth
participation in justice-making
3.4.1 Develop criteria and guidelines
and budget for youth placements in
development and humanitarian
projects, including “gap year”
placements; implement placement
projects.
3.4.1.1 Increased PWRDF clarity about
organizational capacity and challenges to
implement youth placement projects in
development and humanitarian programs;
increased PWRDF capacity to identify partners to
implement youth placement project (parish,
diocese, Anglican schools); increased capacity of
PWRDF to offer youth placement projects.
3.5 To engage constituents and wider
public through social media.
3.5.1 Develop second stage of social
media plan; phase in relevant social
media and social community tools in
collaboration with ACC
Communications; train relevant staff.
3.5.1.1 Increased interaction between PWRDF
and constituents; increased constituency
understanding of PWRDF vision, mission, work
and opportunities for engagement.
Main Objective 4: To work towards financial sustainability.
INTERMEDIATE OUTCOMES:
Increased recognition and affirmation of PWRDF’s unique role within holistic vision and program of the ACC’s mission, justice, relief, development and
advocacy work.
Strengthened name recognition, programmatic and financial positioning of PWRDF to carry out its mission
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OBJECTIVE MAIN ACTIVITY IMMEDIATE OUTCOME STATUS
4.1 To ensure the Anglican Church of
Canada affirms PWRDF as its official
relief and development agency and
central to its mission.
4.1.1 With diocesan representatives
and board members identify dioceses
in which a motion recognizing
PWRDF as the ACC’s official relief
and development agency could be
approved; work through Council of
General Synod to bring a motion, with
diocesan support, to the 2013 General
Synod.
4.1.1.1 Increased visibility, awareness and clarity
among diocesan and General Synod delegates
about PWRDF and its central place within the
Anglican Church of Canada.
4.2 To cultivate a younger network
that will sustain and enhance
PWRDF’s future.
4.2.1 Identify PWRDF supporters who
have connections with Anglican
schools, colleges, military chaplains,
Anglican summer camps, Fresh
Expressions and Emerging Church to
explore with them opportunities for
children, youth and younger adults to
strengthen their role in addressing
poverty and injustice.
4.2.1.1 Increased PWRDF opportunity to
introduce PWRDF, increase visibility among and
build relationships with identified Anglican
schools, summer camps, military chaplains;
increased PWRDF opportunity and capacity to
offer justice making for younger Anglicans.
4.3 To collaborate with Resources for
Mission to strengthen and enhance
PWRDF’s long term ties with donors
and funders.
4.3.1 Collaborate with Church House,
Resources for Mission on database,
systems, IT, diocesan based
campaigns, Gift Guide; explore
collaboration with Anglican
Foundation.
4.3.1.1 Increased ability by PWRDF to
collaborate within Church House to increase and
strengthen PWRDF’s reach and impact.
4.4 To raise the visibility of PWRDF
among Anglican constituents.
4.4.1 Resume PWRDF vision and
identity (branding) work/process.
4.4.1.1 Improved recognition and understanding
of PWRDF’s visual identity, name, and mandate.
4.5 To increase PWRDF’s funding
sources.
4.5.1 Research and explore voluntary
staff payroll deductions to PWRDF
with General Synod Pensions,
Anglican dioceses, schools and
employers.
4.5.1.1 Increased PWRDF awareness of
opportunities and challenges for voluntary payroll
donations to PWRDF by Anglican dioceses,
schools and Anglican-owned businesses;
increased ability by PWRDF to access extra
funding sources.
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4.5.2 Identify and research major
donors to approach for funding
support; identify projects and develop
proposals for their
support/sponsorship.
4.5.2.1 Increased PWRDF awareness of major
donors to approach for funding and the type of
programming they prefer; increased PWRDF
space for dialogue, learning and sharing ideas
with those approached; increased ability by
PWRDF to offer projects for support according to
interests identified by funders/donors.
4.5.3 Develop guidelines for
corporate/business funding; identify
corporations, businesses to approach
for funding; seek funding.
4.5.3.1 PWRDF able to identify and approach
corporations for funding; PWRDF develops skills
to apply for corporate funding.
4.5.3.2 Increased PWRDF access to information
on foundations; increased PWRDF and network
ability to identify and apply for funding for
PWRDF work in Canada and overseas
This implementation plan will be accompanied by a March 31, 2012 baseline survey establishing indicators by which the staff and board can monitor and
evaluate progress towards the strategic objectives.
Strategic Implementation Plan 2012-2015 November 2011
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